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The Right Price (Part 1)

Guest post by Cass Mullane, Entrepreneur Coach, Right-Brain Business Plan® Licensed Facilitator, Prosper Creatively, LLC

One of the more challenging tasks you may have to do in your business is setting a price for your products and services. If you go too high or too low, people might not buy and you will find yourself in a cash crunch rather quickly. While pricing is critical, it will make no difference whatsoever if you’re not in front of your real customers.

You must know your customers. Spend time looking closely at who you are serving and who you really want to work with. When you’re very clear on who your customers are, price becomes less of a factor in the buying decision because your customers already want what you’re offering.

For example, I regularly hear “people won’t pay me that much.” When you say that, what you immediately need to do is stop, step back and take a hard look at who you are marketing to. Are they really your peeps? If they will not pay you for your work, you may need to look for another market. And believe me, there are tons of markets out there. Put your creative muscles to work and broaden your horizons.

I have a client who makes beautiful textiles but who was not selling much at shows. The feedback was that her work was too expensive. So we took a close look at the shows she was participating in. She regularly bought booth space at several local craft fairs and often her booth was between or in close proximity to booths with mass-produced, very low-end items. The people that attended these shows were not the people who were buying higher end textiles for their homes and offices. The next season she bought space at two interior designer and two legal industry trade shows. The booth cost was quite a bit higher, but the investment paid off because her work sold well and she received commissions for future work. All she did was look closely at who her real customers were and made a change so she could put herself in front of them.

Once you’ve really gotten to know your actual and your desired customers, what I’d like you to do first is not get hung up on what the price of an individual item or service should be. Instead, approach this from another angle: How much you need to net each month to be comfortable?

Pay yourself first. Is it $500 per month? Is it $5000? Whatever the number, once you set it, you can more easily figure out how many items or services priced at $40 and how many priced at $4,000 you need to sell to earn that amount. It becomes a simple math exercise, not an emotionally laden mental roadblock.

In my next post, I’ll talk about simple math and four important factors in pricing: Materials, Overhead, Production Time and Value of Your Time.

Pricing is a flexible process. Set your revenue goal, find your real customers and price accordingly.

©2019 Cass Mullane – All rights reserved

Cass Mullane’s calm, comfortable approach consistently yields positive results for clients. Her business and personal coaching practice, www.prospercreatively.com, specializes in delivering solid left brain business skills in a fun, visual way. Cass in an international best selling author, a contemporary artist, and creator of the Cool Stuff Jar™ coaching program. Her book, The Cool Stuff Jar: Three Simple Ways to Live a Happier Life, is available on Kindle. You can also visit Cass on Facebook!

Tricia Ballad


Name
: Tricia Ballad
Company Name: Tangled Spirits Studio
Website: TangledSpirits.com
Facebook Page: https://www.facebook.com/TangledSpiritsStudio/
Instagram: @TriciaBallad

Tricia Ballad is a Right-Brain Business Plan® licensed facilitator based in Illinois. She’s the March guest host of our RBBP Facebook group so make sure to stop by and get some support and encouragement from her. Also, check out her free gift the Medicine Basket.

Business Plan Spotlight

What is your business and what makes your business unique?

I work with teens, young adults, and moms. My focus is on helping them discover and choose the story they will tell with their lives, and offering tools – like Right-Brain Business Plan! – that help them bring their stories into reality. Our work often begins with working through anxieties and insecurity around the Inner Critic, and culminates in crafting a unique plan for their work in the world. I try to balance the inner work – dealing with blocks, anxiety, and feelings of self-worth – with the outer, “practical” work of helping my clients discover their Soul Work, then creating a hands-on plan for bringing that work into the world.

How has the Right-Brain Business Plan® helped you? What is different for you and your business after approaching planning in a creative, visual way?

Before I discovered Right-Brain Business Plan, I would write up 100-page business plans that looked like what a business plan is “supposed” to be, but by the time I finished such a massive undertaking, I was completely sick of the entire idea. It felt like writing a business plan sucked all of the life and joy out of my plans. Since I began using Right-Brain Business Plan, I have a much fuller understanding of my business ideas – because I’m not just trying to come up with the “right” answers, but authentically exploring and experimenting – and I’m even more excited to move forward on them.

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What goals (big or small) on your business plan have you already accomplished or have made progress on?

Recently, I was offered a chance to work with teens through with a local foster agency, because I met a member of the board at a social event. Because of deep work I’d done on my business plan, I was able to speak passionately about my work and the benefits I’ve seen for my clients. I knew exactly what to say, without resorting to a rehearsed elevator speech. The board was so impressed, they asked me to submit a proposal on the spot.

Why do you love teaching the Right-Brain Business Plan® and using it with your clients? What are some client success stories?

I love teaching Right-Brain Business Plan to my clients because it allows them to approach starting a business – something that often triggers terrible anxiety and insecurity – with a sense of play. This allows them to do the work without getting mired in negative self-talk. I recently led two women through the process, and even though they were each at different stages of entrepreneurship, they both had major breakthroughs and “ah ha” moments. I loved how collaborative the small group was, because they were able to bounce ideas off of each other. This was so great because it allowed each of them to take their minds off their own work for a few moments and come back with fresh eyes.

Both women officially launched their businesses within a month of our workshop.

How do you use your creative intuition in your work?

My intuition is my greatest asset! I use it when I’m deciding which projects to add to my business and which to keep on the back burner. I also use it when I’m working directly with clients, to get a sense of the energy in the room and to know when it’s time to stretch boundaries and when we need to pull back into supportive structures.

Is there anything you’d like to share about your Right-Brain Business Plan® in terms of what it’s made out of or how you made it?

I love to experiment with the format of my Right-Brain Business Plan! I re-do my plan every 12-18 months, so that gives me a chance to try new things. My 2018 plan consisted of a large symbolic painting of my Muse, and an art journal where I recorded intuitive drawings, notes, ideas, etc.

I’m currently working on my 2019 Right-Brain Business Plan. This time I’m challenging myself to make it more portable and easily understood by others. I’m using a manilla file folder, which will hold hand-made booklets for each section of the plan. My Big Vision will be a mixed-media spread on the outside of the folder.

origamifolds

What’s your big vision for your business?

My big vision is to help my clients take ownership of their lives and livelihoods. The job market is uncertain, and the days of working a stable job for your entire career are over. I see entrepreneurship as a way to break free of systems that require us to spend the best hours of our lives doing work we don’t care about and aren’t well paid for – when the jobs are available at all. Instead of working two or three completely interchangeable jobs just to pay the bills, I envision a world where each of us is able to live comfortably doing the work that we are uniquely capable of doing, each making our own contribution to the world. Every time I help a young adult start a summer business or a mom open an Etsy shop, I am making my contribution toward that vision.

What advice do you have for other creative entrepreneurs?

Make friends with your Critic. It’s not going away, and the sooner you can work with it rather than fight against it (or try to ignore it) the easier your entrepreneurial journey will be.

If you’re not sure what type of business is right for you, or how your gifts and talents might translate into entrepreneurship, this free class will help you find the answers within. In Medicine Basket, we’ll use guided visioning, symbolic painting, and journaling to discover what gifts want to come forward for you at this time.

This class is a perfect lead-in to Right-Brain Business Plan! Medicine Basket


Want to create your own Right-Brain Business Plan®? The Right-Brain Business Plan® Kit includes supplies to make your own accordion book style visual business plan.

Karen Friedland


Name
: Karen Friedland
Company Name: Karen Friedland Fine Art
Website: karenfriedland.com
Facebook Page: https://www.facebook.com/ArtistKarenF/
Instagram: @artistkarenfriedland
Twitter: @ArtistKaren

Karen Friedland is a Right-Brain Business Plan® licensed facilitator based in New York. She’s the February guest host of our RBBP Facebook group so make sure to stop by and get some support and encouragement from her. Plus, check out Karen’s free gift 15 Great Apps For Artistic Solopreneurs.

Business Plan Spotlight

What is your business and what makes your business unique?

I am a visual artist, principally a painter, a teaching artist and a creative business coach. There are two main prongs to my business: sales and marketing of my art and art-related products and my teaching- art and creative expression- and coaching creatives.

My vividly hued artwork makes one’s spirit soar. It is a sensory experience that brings happiness through the use of color and satisfaction as one unravels the layers of complexity in the art. I sell my original artwork and reproductions. In addition, I offer hand-painted ceramic tiles, a line of original hand-painted jewelry and ART SPARKS, a creative project inspiration card deck. My teaching includes in-person workshops and courses, online courses and artist residencies.

I am that rare bird, an artist with a business sensibility, with a career in marketing and received an MBA before becoming an artist. I have been a Creativity Coach for 13 years.

How has the Right-Brain Business Plan® helped you? What is different for you and your business after approaching planning in a creative, visual way?

When I first heard of Jennifer Lee’s Right Brain Business Plan, I was listening to it on Creative Live while I was on a trip. I walked around with it plugged into my ear because I didn’t want to miss a minute. I knew it was meant for me. I then became part of Jennifer’s mentorship for several years.

The first and biggest change, was my perspective. I no longer was just an artist who sold her work, rather a business owner whose business is creating and distributing art and art products. I determined that my mission for my business is to bring artistic expression that is colorful, joyful and freeing. RBBP has helped me identify who my client is so I can reach out directly to them. By understanding the who, what and why of my business, I have been able to move forward in an effective way.

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What goals (big or small) on your business plan have you already accomplished or have made progress on?
Over the years, I have set and reached many goals. I have also set goals that I have not attained. I realized from going after them, that they were not things I really wanted. An equally valuable lesson.

I have attained interim financial goals. I have refocused my teaching from children to adult students and developed a following. I have developed new products including a creative project card deck, a jewelry line, a line of miniature paintings and of painted ceramic tiles. I have rebuilt my website, created an Etsy shop, have a regular blog and a significant presence on Instagram. I have created new syllabuses for course offerings and produced several courses online.

karen friedland rbbp workshop

Why do you love teaching the Right-Brain Business Plan® and using it with your clients? What are some client success stories?

I love teaching the Right Brain Business Plan because it takes one’s concept of how they might reach people and gives them a format, a structure upon which to build their business. It brings together the concepts of business with the creativity and entrepreneurship of individuals to let them attain their dreams. I love that the Right Brain Business Plan allows creatively-oriented people the means to understand and apply business principles to their endeavors to help them reach their goals. My clients have taken their business ideas from just a kernel to creating a full blown plan of how to launch and build the business. They have gained an understanding of who they want to reach and how to reach them. And then they created a timeline for implementing their programs.

How do you use your creative intuition in your work?
My creative intuition is a key part of every aspect of my business. In my art-making and product development, intuition is the determining element that adds originality and that special “extra something” to make the work exceptional. Likewise, as I bring my visibility and authenticity to the forefront, I take an inventive approach to meeting the world and letting them know about my business. I want the world to notice, to see what is uniquely me, so I need to present it in a way that gets me noticed. This too takes innovative thinking.

Is there anything you’d like to share about your Right-Brain Business Plan® in terms of what it’s made out of or how you made it?

I made early RBBPs in the standard accordion-fold way. Being a lover of unusual books, I made a version with origami folds, dividing my business vision into four sections. In my most recent one, my vision had grown huge and so did my Right Brain Business Plan. Making it so large, let me embrace and contain the breadth of my vision, encompassing its many facets.

origamifolds

What’s your big vision for your business?

My big vision for my business is expanding my visibility both as an artist and a teacher/coach. I am committing to developing a new series and getting gallery representation for it. I will develop four new online courses and create a new card deck for artists. While I’m unsure of the exact form it will take, I am looking to create an artistic collaboration.

What advice do you have for other creative entrepreneurs?

To the makers, writers and artists, I suggest you think of all the facets of your work as a business rather than just trying to sell a particular item. By taking a holistic approach, you incorporate all aspects of your business instead of parceling out individual tasks. This will let you plan your business overall.

Use your big vision as a holder for your dreams, in all their variations and discover what really matters to you. Get to know your perfect customers and they will tell you what they want.

Hold the process lightly and remember to enjoy the ride!

Plus, don’t forget to check out Karen’s free gift 15 Great Apps For Artistic Solopreneurs.


Want to create your own Right-Brain Business Plan®? The Right-Brain Business Plan® Kit includes supplies to make your own accordion book style visual business plan.

Should I Speak Up?

Guest post by Cass Mullane, Creative Innovator, Right-Brain Business Plan® Licensed Facilitator, Prosper Creatively, LLC

We’ve all felt it… that time when you know something is wrong, but you don’t want to make a fuss or draw attention or make someone mad or even get someone fired. Where‘s that line for you? How often do you kick yourself for not speaking up, for not doing something that you knew needed to be done?

You’ve all had times when a vendor delivered a damaged or incorrect product. Most of the time you don’t give it a second thought, you just send it back for a replacement or a refund. It’s an impersonal transaction so you probably don’t have much emotional attachment to either the problem or the outcome.

So why is it any different for a contractor who doesn’t deliver or a vendor who might be an acquaintance, not just an online presence? What about an employee who is not performing? Your personal connection with them can cloud your ability to see the situation clearly and of course, can affect your ability to deliver an appropriate response.

When you start having thoughts that someone is not doing what they’re supposed to be doing for you and your business, what do you do? Do you have the conversation that you know you need to have with them or do you just let it go… again. People often tell me that having that conversation is one of the hardest parts of their business. True, it may be hard. But so’s going bankrupt. And which is better for your business, having the hard conversation or not delivering value to your customers because of someone else’s ongoing issues?

I heard someone say, “The first time you think about firing someone is when you should fire them.” Sounds a bit harsh, but when you think about it, it’s not. When you decide to accommodate or “fix” someone else’s problem you’re setting yourself up to waste a lot of your precious time and resources. Obviously, you can give someone a break for messing up. But when the problem is recurring or systemic, you must deal with it or you could very well be looking at the same problem months or even years from now with no resolution in sight.

The best way to tackle this is to set very clear expectations up front, lay out the consequences of inadequate performance, then enforce the consequences. And rest assured, once you have one “hard” conversation, it gets easier. Plus, your communication might be able to open the door to a much better relationship over time.

You have high standards for yourself and your business. You should be able to expect the same standards for people you choose to work with.

Stick to your guns. After all, your business is certainly worth that level of effort, isn’t it?

©2019 Cass Mullane – All rights reserved

Cass’ new #1 International Bestseller, ­The Cool Stuff Jar: Three Simple Ways to Live a Happier Life, is now out on Kindle! Keep tabs on the book launch and all the fun following the launch by visiting www.CoolStuffJar.com and entering your email. You can also follow Cass on Facebook!

Spotlight on Shealagh King

Shealagh King


Name
: Shealagh King
Company Name: A Nurtured Life Coaching
Website: www.anurturedlife.ca

Jenn will be a guest speaker on Shealagh’s A Nurtured Life Online Body-Mind TLC Retreat which starts on January 28th! You can grab your free seat here. Read the spotlight below to find out how the Right-Brain Business Plan® helped Shealagh with her Big Vision for her biz and helped her dream up the retreat.

Business Plan Spotlight

Watch Shealagh’s fun RBBP show and tell video here and read her interview spotlight below. Enjoy!

What is your business and what makes your business unique?

A Nurtured Life Coaching [NLC] is an oasis of embodied TLC tools that support helping, teaching & business professionals fill their cup so fatigue & overwhelm stops costing them precious time, energy, money or relationships.

Taking the Nurture Wheel tool for a spin dials into one of the 7 Elements of A Nurtured Life. Each of the elements serve to bring the body into the conversation about where to start with self-nurture in order to create our own inner sanctuary.

Securely rooted in neuroscience & balanced with experiential discovery tools, A Nurtured LIfe embodied methodology & tactile tools support life / work balance like nothing else out there.

biz_plan

How has the Right-Brain Business Plan® helped you? What is different for you and your business after approaching planning in a creative, visual way?

Quite honestly, there would be no Nurture Wheel without RBBP!
The original summits got the concepts brewing that are at the centre of my work. Starting small meant 7 hand drawn mandalas on construction paper strung together while still working at the Chopra Centre. During a meditation, the 7 element methodology was born!

Jenn’s offerings helped visualize how to take my skills & experience beyond 1 on 1, work steps out on white boards towards my vision & bring my balance back when things didn’t work out. Creating the nurture dials & my business card with moving parts all stemmed from the Product Development Playground.

Her nudges to go with intuition led to a hilarious conclusion with logo design, & from sharing drafts with colleagues a hose handle ‘place holder’ pic in the centre of my logo became a moving part & VOILA! The spinable Nurture Wheel was born!

write_your_life_collage_for_jenn_lee

What goals (big or small) on your business plan have you already accomplished or have made progress on?

  • Completed a dynamic formal business plan to compliment RBBP
  • Designed methodology congruent with my values of organicity & mind-body unity
  • Created & crafted my own branding/signage
  • Naturally developed close, trusting relationships with local cohorts that have influence in both target markets [B2B & B2C]
  • Built an international network of relationships who are primed with my main message to tap into when I upscale
  • Designed individual & group programs that intro coaching tools
  • Designed / half produced a free offering of A Nurtured Life Online Body-Mind TLC Retreat for January 2019 to spread the message, methodology & tools to a wider audience.
  • Was part of a team for an international [79 countries] Embodiment Conference
  • 7th year in Hakomi Body-Centered therapy training that helped me create my own inner sanctuary, as a place from which I can support others to do the same

How do you use your creative intuition in your work?

  • The planning tool & process that I developed brings my body wisdom & imagination online when I experiment with posting a commitment on different timelines on the planner.
  • I use finger puppets (or sometimes just fingers) to help get in touch with the parts of me that are stuck, that are resisting, that are lazy, that are over the top so nothing is stepped over in the creative process.
  • I use white boards religiously to fool around with paper shapes, textures, imagery & sticky notes that represent concepts until things start to shape up or some kind of theme emerges. I have my little 1 inch binder collection that brings my project scraps together so I can see what I have.
  • I designed a timeline chart to move to do’s around within a timeframe

I feel way more creative after reading this list over!

Is there anything you’d like to share about your Right-Brain Business Plan® in terms of what it’s made out of or how you made it?

It’s a accordion booklet with 8 sections I made myself (even ‘chomped’ the corners round)
On one side, the first panel is the title, & then a single image on each panel represents the vision & values plus all the rest of the 7 areas of the RBBP, including a short phrase to anchor it.

On the opposite side, I actually melded the concepts of the RBBP with the 7 Elements of a nurtured life so that my methodology informs everything I do in the business. I have glued pockets on each of the 7 panels, with a single colour, mini-collage values card for each element. In the pockets I have index cards with the concrete steps for the current quarter.

women_who_write_rock_vision_board_for_jenn_lee

What’s your big vision for your business?

A Nurtured Life as part of a collective movement towards more right-brain, holistic balance through a growing network of embodiment facilitators that support people to get back to their natural rhythm of life vs the unsustainable pace of modern society so that we live more aligned with & connected to the nature world.

With collaborative online & in person retreats, an online body-mind TLC course & bringing TLC tools & programs to helping, teaching & business organizations, we have the ability to expand the reach of the message & experience of self-nurture as a path to a more nurtured world.

Revenue will double from $30,000 to $60,000, and a portion of each year of sales will go toward a space where NLC teachings & awareness can continue to develop & expand it’s reach.

What advice do you have for other creative entrepreneurs?

Come to terms with being an imperfect person in an incredible (but messy) process of discovery.

Let yourself be foolish – ridiculous even – because the state of play is the most creative way of being & always where our new path seems to sprout from!

Find friendly ways to be with the little kid inside you – she’s got game when it comes to creative brilliance!


Want to create your own Right-Brain Business Plan®? The Right-Brain Business Plan® Kit includes supplies to make your own accordion book style visual business plan.

We all have feelings, but sometimes it’s difficult to put those emotions and sensations into words. That’s why Orkid Toys founder and VIP Client Ginny Campbell created her popular plush toy product line Meebie.

Meebie has a variety of swappable patch-like pieces that help children and grown-ups change Meebie’s facial expression to convey a wide range of emotions from happiness, joy and excitement, to sadness, anger, confusion, and fear and everything in-between.

I’ve had the honor of working with Ginny as she’s put together her second run of Meebies and added to her line with her new Meebie Mini and picture book and I’m thrilled that we can finally get our hands on the new Meebies!

Download Ginny’s free printables

Want some fun and simple resources you can use right now? Sign-up for Ginny’s free printables which includes 3 downloads: A Mindful Moment with Meebie with instructions for a kind care pause, a Meebie Color Page where you can doodle your emotions, and a Feeling words List from Meebie’s book to help you identify what you are feeling.

Save 10% on Meebie

For all those creative, sensitive, heart-centered folks here in my right-brain community, I thought you’d appreciate this playful visual and tactile approach to getting in touch with what you or those you work with are feeling. Watch our fun video above to hear how we’ve both used Meebie to help us and other great ideas for acknowledging your emotions.

If you’re a therapist, play therapist, counselor, teacher, parent, or just a kid-at-heart like me, check out Meebie as an enriching ally to use in your professional practice or your personal life.

Also, Meebie Mini and the Meebie Has Feelings book both make great gifts for a great price!

Ginny is offering a special 10% savings on all Meebie merchandise with code RBBP10 for my community from now through November 30th.

Clean Sweep

Guest post by Cass Mullane, Creative Innovator, Right-Brain Business Plan® Licensed Facilitator, Prosper Creatively, LLC

As the end of 2018 approaches, it’s time to take stock of what needs to be cleared from your life to make room for all the cool stuff that’s coming up in 2019. This is when you look hard at things like:

• Jobs you’re doing that someone else could, and should, be doing
• Making sure you have the right staff and contractors in place
• Stepping away from participation in groups that no longer serve you
• Disconnecting from people that do not enrich your life
• Cleaning up your contact database
• Cleaning up your emails and unsubscribing from everything that no longer serves you
• Checking in with clients (current and past) to keep them engaged through the holidays into the new year
• Clearing your To Do list of all that has been lingering
• Finishing up outstanding projects
• Tidying up your books and your finances so you can go into the new year clean (BONUS: You’ll have all your info ready for taxes by the middle of January – easy peasy!)
• Looking at your current business processes and deciding what is working, what needs tweaking and what needs to be tossed out and revamped
• Eliminating useless podcasts, TV, and blogs that clog up your mind and do not serve your greater good

What you’re doing is clearing the business clutter and making room for your innate creativity and your ability to dream your future into existence. In fact, doing this now will make your holiday season more pleasant as you will be free of the stress brought on by carrying all this clutter around with you.

Don’t believe me? Here’s a little exercise: Do a Vision Board for 2019 RIGHT NOW.

Can you do it? Is your head clear enough to see into 2019 and beyond? Or are you stuck barely being able to see beyond 3:00 p.m. today?

If you are ready to knock out your Vision Board now, congrats! You definitely have your head in a good place. If you find yourself in the latter category, then take heart, you’re not alone. I know I’m certainly not immune to overwhelm. I think it’s safe to say that all small business owners find themselves overwhelmed from time to time. The question is, what are you going to do about it?

Here’s a suggestion: Pick one or two big items on your list and get them done. Once they’re complete, take stock of how you’re feeling physically, mentally and emotionally. I think you’ll discover that you’re feeling stronger and happier in all categories. I think you’ll also discover that a huge weight has been lifted and you’re able to engage more fully in your business and your life.

Now think about how you’re going to feel when you knock out a couple more. It’s pretty safe to say that you’ll continue to feel lighter and more open and available. Clearing your headspace is essential not only to your ability to clearly see what’s possible for you and your business, but also essential to your sense of well-being.

Use the exercise of creating your Vision Board as a barometer to measure how clear your head is and whether or not you can see what’s possible for 2019 and beyond. If you’re all jammed up, then jettison some of that clutter you’re carrying around. Whether it’s people, subscriptions, groups, work others could do or something else now is a perfect time to make a clean sweep. Think about how great it will feel.

Cass’ new #1 International Bestseller, ­The Cool Stuff Jar: Three Simple Ways to Live a Happier Life, is now out on Kindle! Keep tabs on the book launch and all the fun following the launch by visiting www.CoolStuffJar.com and entering your email. You can also follow Cass on Facebook!

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