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Name
: Susan Miller
Company Name
: Lighted Path® Coaching
Website: http://lightedpathcoaching.org/
Blog: http://lightedpathcoaching.org/blog/
Facebook Page: https://www.facebook.com/LightedPathCoaching/
Twitter: @LightPathCoach
Instagram: https://www.instagram.com/susanmillerlpc/

Susan Miller is a Right-Brain Business Plan® licensed facilitator located in North Carolina. She’s the July guest host of our RBBP Facebook group so make sure to stop by and get some support and encouragement from her. Susan is offering a FREE Creative E-course for you! Sign up at this link: https://bit.ly/2ZNRvvb for Wise Woman: 7 Day Creative Journey; an expressive arts journey into your feminine soul.

Business Plan Spotlight

What is your business and what makes your business unique?

I consider myself a creativity muse, edge-walker, light-bearer, and joy-seeker. These play out in my work as a mixed media artist, expressive arts therapist, creativity coach, spiritual director, and a heart-centered entrepreneur coach. and a Right-Brain Business Plan Group Facilitator. Through my business, Lighted Path® Coaching and Art Studio, I offer creativity workshops/retreats, inspirational art e-courses, spiritual direction, and individual/group coaching for creative heart-centered entrepreneurs. I combine art with inner healing, with the desire to open up those I teach and guide to their intuitive creative process, resulting in a deeper understanding of self with greater trust and abundant joy.

How has the Right-Brain Business Plan® helped you? What is different for you and your business after approaching planning in a creative, visual way?

As a past RBBP Shooting Star and associate coach in Jenn’s RBBP Mentorship program, I have learned SO much about my own entrepreneurship journey, as well as had the opportunity to connect with so many other creative entrepreneurs. The RBBP strategies served as a catalyst to launch a transition into more of my creative services from my clinical counseling services. I was able to see things more clearly from my own intuitive wisdom to organically move into what I was dreaming of. I learned to have an ease-filled approach rather than striving. And not only myself, but so many other creative entrepreneurs in this program grew their businesses in much of the same way.

What goals (big or small) on your business plan have you already accomplished or have made progress on?

My goal several years ago when I started RBBP was to move from more clinical counseling work into a creative business where I focused on art-making, creative workshops, and retreats. This happened when I was prompted by Jennifer Lee, as my coach, to think of my business as my artist self. I was so amazed at how this changed the flow of my business and got my priorities in order. Over time, I began to bring my creative services into the forefront, and Lighted Path Coaching and Art Studio is well-established and my primary focus. I now am bringing into fruition another layer to that piece, my own artwork, and commission work.

Why do you love teaching the Right-Brain Business Plan® and using it with your clients? What are some client success stories?

The Right-Brain Business Plan helped me so much in establishing strategies that work for sustainable creative entrepreneurship, that I want to share the good juicy news with others, and offer support as they move toward their own business growth. I use RBBP as the main strategy for my entrepreneur coaching, individually and in groups. Since April 2018, I have been providing the RBBP online program as a catalyst for supporting a group of creative entrepreneurs. They have grown their businesses in the direction they have wanted to go, growing more and more sustainable as they work on their RBBP. The changes that they have experienced have been remarkable to me, as they put RBBP into inspired action!

How do you use your creative intuition in your work?

Creative intuition is how I operate. In working with individuals and groups, I believe that it is crucial to healing and better soul understanding to open up the portal of intuition through exploring creatively. As an artist, my art-work comes from an intuitive approach that opens up to the depth of the soul, bringing forth beautiful whimsical figures, enchanting animals and birds, all inspired by God’s gift of Nature. My art workshops allow participants to explore their inner soul wisdom as the inspiration of their paintings, while I share exciting mixed media techniques to create deeply meaningful, radiant and magical art. I offer intuitive art-making retreats that are inspirational and fun, supported by nature, offering the right blend of reflection, restoration, and creativity. One of my hallmark yearly summer retreats, Intuitive Soul Art & Yoga, located in the Great Smokey Mountains of North Carolina, blends together art and yoga to offer participants life-changing creative and restorative experiences.

What’s your big vision for your business?

Presently I am focusing on the art part of my business, developing a strong body of work, techniques that are unique to me, teaching art workshops, and offering creative retreats. I have a gallery space at 311 Gallery in the arts district in downtown Raleigh NC. This has helped me to meet more artists, and am developing more gatherings and connections with other local artists. I am developing my custom portrait and pet commissions which I love to offer as a unique experience using intuitive collage and painting. I’m working on my artist website this summer where I will have my art for sale. I would also love to participate in an online art auction one day! When we put it out there, things begin to happen with more ease! I am having a LOT of fun and feel like that is so important for generating the creative life!

What advice do you have for other creative entrepreneurs?

There are four things that help creative entrepreneurs in growing a sustainable and joy-filled business:
1. Get a clear vision and re-evaluate regularly. This is the foundation you need to remember your why!
2. Gather around you like-minded creative entrepreneurs who are a positive influence. Support is nourishment.
3. Get help when you need it. It is worth the investment to hire someone so you can do what you do best.
4. Expect your business to take at least 3 – 5 years to be sustainable. Remember, perseverance is a muscle.

Here is my FREE Creative E-course for you! Sign up at this link: https://bit.ly/2ZNRvvb for Wise Woman: 7 Day Creative Journey; an expressive arts journey into your feminine soul.


Want to create your own Right-Brain Business Plan®? The Right-Brain Business Plan® Kit includes supplies to make your own accordion book style visual business plan.


Name
: Kiala Givehand
Company Name
:
Healing Arts Creative Studio, LLC
Website: http://kialagivehand.com
Blog: http://kialagivehand.com/blog
Facebook Page: http://facebook.com/KialaGivehand/
Twitter: @kialagivehand

Kiala Givehand is a Right-Brain Business Plan® licensed facilitator located in Florida. She’s the June guest host of our RBBP Facebook group so make sure to stop by and get some support and encouragement from her. Plus, if Kiala resonates with you CLICK HERE for a COMPLIMENTARY Discovery Session with Kiala and get the help you need to move your business forward.

Business Plan Spotlight

What is your business and what makes your business unique?

I am a bookbinder, intuitive artist, and empowerment coach. I teach creative, intuitive, motivated, and multi-passionate women how to embrace creativity to unapologetically live the life they most desire. I empower them to identify and own their unique gifts, talents, and passions so they can emerge and feel powerful in their own skin. Sometimes that means building a business they love. One of the ways my business is unique is how I combine left and right brain strategies when facilitating classes, workshops, retreats, and one-on-one sessions. From ancient guidance systems like mandalas, astrology, oracle/tarot cards, numerology, yoga, and automatic writing, to technology and computer-based systems, I take the fear out of self-study and help women conquer the complex systems they need to have running in the background of their businesses.

How has the Right-Brain Business Plan® helped you? What is different for you and your business after approaching planning in a creative, visual way?

The RBBP has been my foundation for the last 7 years and with each year I find myself returning to it as a tool for growing and sustaining my business. I had tried for years to follow the traditional path of business planning and I never made it far. Once I started using the RBBP I was able to see, and most importantly, feel, my way to building a business that is uniquely me.

What goals (big or small) on your business plan have you already accomplished or have made progress on?

My vision & values get more clear each year because of my RBBP.

I now LOVE marketing. OMG! I can’t believe I’m saying that, but I LOVE to write launch and marketing plans. Thinking of creative ways to engage and connect with my community is a highlight. I’ve successfully launched 60 online courses, five e-books, four mastermind groups, 11 in-person classes, three retreats, and a series of freebies.

I love bringing people together, combining talents and passions, and creating powerful offerings for our communities. I’ve curated 7 collaborative online classes and ran a popular webinar series for 3yrs. Creating repeatable processes is a powerful lesson I learned in the RBBP community.

I now have a physical space where I hold in-person classes/workshops, and retreats, and where I meet with clients. This is something from my first RBBP and I’ve been building towards it for more than 15 years.

Why do you love teaching the Right-Brain Business Plan® and using it with your clients? What are some client success stories?

I love teaching the RBBP and using it with my one-on-one clients because it gives us a common language to discuss all things business related no matter what industry. It gives us a foundation on which to build a business you love, and it lets us establish what is most important to you so that if you begin to stray, we can circle back to what you said you valued most. These things are important to me as a coach, mentor, guide, and catalyst. The RBBP is how I am able to become a part of your team and help guide you through what your heart most wants. The way Jennifer has reimagined the traditional business plan for the Right brainers and heart-centered among us is invaluable and gives us the fundamentals we need to feel more in line with how we want to do business and show up in a world where left brain logistics seem to be the norm. Every client I have worked with has found a way to make the RBBP their own and to personalize how they use it. This is the other beautiful part of this system — it’s flexible. I don’t believe in cookie-cutter businesses so when I work with clients, I can use the RBBP to get a sense of how you are unique and what your most unique business qualities are — this is how I help you stand out and stand in your power so you can help your perfect customers.

How do you use your creative intuition in your work?

My business is ALL about teaching and empowering women to tap into their creative intuition. I teach classes on how to strengthen your intuition and how to feel more creatively confident. My retreats are all centered around creativity and intuition. I breathe this into everything I do in my business.

Is there anything you’d like to share about your Right-Brain Business Plan® in terms of what it’s made out of or how you made it?

I’m a bookbinder, so each RBBP is a unique and different kind of handmade book. I think of them as “vision books” so they include lots of images and words that resonate with what I’m wanting to manifest in my life and my business.

What’s your big vision for your business?

This is kind of cool because I’m in transition now.

My big vision for my business is to empower women and couples to live the life they most desire and to do it authentically, unapologetically, and with intention. I’m in the midst of my big vision now. My online business is thriving and running smoothly and I’m beginning to build the in-person part of my business that allows me to host in-person workshops, classes, and retreats. Eventually, I hope to open a “sanctuary” for creatives who need sabbatical style space and support for creative visioning and heart-storming over extended periods of time. I added this to my RBBP in 2012 and can see how it’s manifesting in some shape or form each year.

What advice do you have for other creative entrepreneurs?

Stop waiting for permission to create what’s in your heart. Start today!
Invest in yourself. Don’t try to piece a business together by downloading freebies and attending 1000 webinars. Hire someone who can truly empower you to make your dream a reality.
And most importantly, it’s not enough to just read the book, you MUST take action and do the work. That’s when you’ll see the reward.

RBBP is more than just a book, it’s a mindset and a community. Tap into both and you’ll find all the support and resources you could ever need.

For those who are thinking about starting a business but you feel overwhelmed by the traditional ways of thinking about business planning, I highly encourage you to find a RBBP Licensed Facilitator that you resonate with. Book a discovery call with them and get the help you need to move your business forward. Start today! You CAN build a business that you love. CLICK HERE to book a complimentary Discovery Session with me! I’d love to see where you are in your business and whether or not I’m the right person to move you forward.


Want to create your own Right-Brain Business Plan®? The Right-Brain Business Plan® Kit includes supplies to make your own accordion book style visual business plan.

Guest post by Cass Mullane, Entrepreneur Coach, Right-Brain Business Plan® Licensed Facilitator, Prosper Creatively, LLC

Recently I had a friend who got smoked on some custom work. He came by the job through a colleague and because, coincidentally, he knew the customer. He did a significant amount of high-quality work that went beyond what the customer asked for and he delivered early. Now he’s chasing payment and his trust has been decimated. Why? Everything was arranged verbally and it was never reduced to writing.

On the flip side, one of my clients found herself in a tough spot because she had signed a rental agreement for a venue and did not actually read and understand exactly what she was signing. She also did not verify that the boxes checked and the numbers written in on the agreement accurately reflected what had been discussed. Then she had to go through an extra layer of difficulty because the person she had negotiated with left the company and the new person was not as accommodating.

Whether you’re arranging custom work or a commission, signing a lease or a purchase order or entering into a gallery exhibition contract, you need to make sure that the terms you agree to are accurately reflected in the written document. Obviously what follows is not legal advice, as I’m not a lawyer. Be sure to have a competent legal professional on your team to create and to review these types of documents.

Regarding commissions and events like retreats, please, please, please get those terms written down and always take a 30-50% deposit. Spelling out the terms sets clear expectations on both ends. Each of you knows what it is you’re agreeing to, how it’s supposed to be delivered, what changes can occur, when delivery is supposed to occur, and how much is going to be paid and by when.

As for deposits, I recommend that you consider making it a non-refundable deposit for a couple of reasons. First, it establishes that both parties are committed to the project and have skin in the game. Second, you’re going to do the work and expend funds, right? So you should be compensated for it. Third, it’s what professionals do. Would you balk if a lawyer asked for a retainer? No. You’re also a professional, so don’t balk in asking for a deposit.

When you’re getting ready to enter into an agreement prepared by someone else, like a lease or purchase order or another contract, you should always feel comfortable reading the agreement thoroughly before you sign it. Take your time and ask for clarification on things that you may not fully understand and sleep on it if you need to. After all, the moment you sign on the dotted line, you are locked into the terms. Remember that you can always walk away if you feel it’s not right… you are in charge of the pen.

One of the obvious benefits of carefully reading your agreement is that you can make corrections on the spot. Simple mistakes happen and it’s up to you to protect yourself.

Another benefit is you often have room for negotiation if the terms are not how you’d like them. If something feels wrong, clarify it. If you agreed to a specific number or date or deliverable, make sure it’s in there. If you find clauses that were not mentioned, discuss them. Oh, and just because someone says “it’s boilerplate” does not mean you don’t read it. Boilerplate becomes legally binding once you put ink on the page.

Obviously, it would be great if everyone had a lawyer in their pocket who could whip up agreements and review documents at a moment’s notice, but the reality is you’re often doing negotiations on the fly. When you do, you need to capture the essential elements of the agreement in writing and both you and the customer need to sign and date the document. Ideally, you’ll have that draft turned into a legal document prepared by a lawyer so it’s done properly and protects both parties.

©2019 Cass Mullane – All rights reserved

Like many great innovators, Cass Mullane has the unique combination of being a strong creative as well as a strategic thinking MBA. After departing the corporate world in 2004, Cass built a thriving business and personal coaching practice that focuses on accountability and specializes in solid business skills for right-brainers and creatives. Tapping into this whole brain approach has helped to make Cass a highly valued coach with an international clientele.

Cass’ new #1 International Bestseller, The Cool Stuff Jar: Three Simple Ways to Live a Happier Life, is now out on Kindle! Keep tabs on the book launch and all the fun following the launch by visiting www.coolstuffjar.com and entering your email. You can also follow Cass on Facebook!


Name
: Cass Mullane
Company Name
: Prosper Creatively, LLC
Website: http://www.ProsperCreatively.com
Facebook Page: http://www.facebook.com/ProsperCreatively/

Cass Mullane is a Right-Brain Business Plan® licensed facilitator based in Colorado. She’s the May guest host of our RBBP Facebook group so make sure to stop by and get some support and encouragement from her. Plus, check out Cass’ book The Cool Stuff Jar: Three Simple Ways to Live a Happier Life.

Business Plan Spotlight

What is your business and what makes your business unique?

My company, Prosper Creatively, LLC, is all about merging business and creativity. By tapping into your innate strengths, taming your Mind Monkeys™ and incorporating the amazing power of play and creativity, I show you how you can transform your business and your life.

I have the unique combination of being a strong creative as well as a strategic thinking MBA. After departing the corporate world in 2004, I built a thriving business and personal coaching practice that focuses on accountability and specializes in delivering solid business skills for right-brainers and creatives in a fun, visual way. Tapping into this whole brain approach has helped to make me a highly valued coach with a fun international clientele.

How has the Right-Brain Business Plan® helped you? What is different for you and your business after approaching planning in a creative, visual way?

The Right-Brain Business Plan® gave me a high-quality tool to use in my coaching practice and also for myself. Creating my own visual business plan was a blast, and I knew that by using this visual and hands-on approach, I could help many other entrepreneurs wrap their heads around their businesses.

In the bigger picture, I started making it my mission to figure out more ways to marry up creativity and business. I consistently use visual tools to capture possibilities, to map out concepts, to design plans, to measure progress and simply to take notes. I also hold retreats in cool places like Barcelona, that are a combo of business, creativity, and play.

And, just for fun, I’ve been teaching relaxed art classes in my studio that I plan to put online in 2020. I did not imagine that I’d be a business coach who also teaches art!

What goals (big or small) on your business plan have you already accomplished or have made progress on?

• A beautiful studio space outside my house in a delightful professional environment at Cottonwood Center for the Arts in downtown Colorado Springs, CO. Over 70 artists have their studios in this thriving non-profit, so I’m happily immersed in daily creative stimulation.
• Wrote and published The Cool Stuff Jar: Three Simple Ways to Live a Happier Life, a #1 International Best Seller on Kindle. It’s available now for 99 cents! WOO HOO!!
• Utilize a team of assistants and contractors to do the work I don’t need to do myself
• Got my knees replaced so I can satisfy my wanderlust more comfortably
• Spending more time producing my art
• Shifting my coaching practice to focus more on the Cool Stuff Jar® mindset – choosing the good, incorporating play and creativity, life-long learning
• Preparing to launch a podcast in the next several months
• Creating digital and physical products relating to the Cool Stuff Jar® mindset

Why do you love teaching the Right-Brain Business Plan® and using it with your clients? What are some client success stories?

Many of my entrepreneur clients have never done a business plan, often because fear has them paralyzed and they don’t have a clue where or how to start. What the Right-Brain Business Plan® does is allow me to shine a light on their fear (and make it shrink dramatically) and show them a path to follow using their innate skills to develop something that was previously unfamiliar or scary.

One story I love is about a painter who was one of my earliest RBBP clients. We came up with a great visual way to measure progress on her monthly moola targets. She painted two bulb thermometers side by side on her studio wall and filled them in as moola came in and moola went out. As the month progressed, she could always see where she was in terms of cash flow and in terms of hitting her targets. No more fear!

How do you use your creative intuition in your work?

Creative intuition is one of my favorite tools whether I’m using it to come up with suggestions for clients or in making my art. When I feel a hit with a client, I know when something’s right and I know when I need to delve deeper and peel back the layers. One of my unique skills is that I can help guide people through many twists and turns they’ll encounter in their business. Tapping my creative intuition helps me deliver tailored coaching to individual clients and to business teams.

When doing my art it’s the same – I work loosely, abstractly and organically. I do not plan my art from start to finish and I don’t normally know exactly what it will look like at the end. My joy is in the process and in the journey that I go through in order to arrive at a piece of art.

Is there anything you’d like to share about your Right-Brain Business Plan® in terms of what it’s made out of or how you made it?

My very first Right-Brain Business Plan® was made out of some sturdy cardboard packaging that I knew would make a great cover, and some cardstock taped together for the pages. I love to make books out of discarded materials, so the project was both practical and fun.

Nowadays, I still use the original book structure and I’ve replaced most of the original images and words with updated material. I’ve also expanded it to include a sketchbook and journal pages and my regular planning favorites: sticky notes and the whiteboard.

It’s simplified over time so it only contains images and words that conjure up the things I need to stay focused and on track. For example, I do not have the individual names of my management team, but I do have a very specific image that represents my team. When I see the image, it immediately draws my attention to my team.

What’s your big vision for your business?

This is kind of cool because I’m in transition now.

My book, The Cool Stuff Jar, came out and right after that, I had both knees replaced. That shifted my perspective as I had about six months where I was either prepping for the surgeries or rehabbing my knees, so I was not personally generating a lot of revenues for my business. I had plenty of time to think about what impact I could have on a much bigger scale and to decide what I might need to take on in order to accomplish this giant idea I came up with.

So, my Big Vision is: Spark a worldwide movement for individuals to intentionally choose to be happier by paying attention to their individual mindset, taming their Mind Monkeys™ and fully incorporating the power of play and creativity to transform their lives.

My tag line for everything is Expand Your Mental Playground™.

What advice do you have for other creative entrepreneurs?

1. Choose your mindset every day – make this skill into a power tool for your toolbox.
2. Show up and do the work.
3. Focus on doing what only you can do – delegate the rest.
4. Own your money and make it into a power tool for your toolbox – shine a light on the fear.
5. Value your time and charge for it.
6. Build a healthy team to work with and hang out with quality people.
7. Spend time with people who are smarter than you – learn from them.
8. Seek harmony between your work and your life.
9. FILL YOUR COOL STUFF JAR!!

Stay tuned over the next 12 months as I roll out my new Cool Stuff Jar™ world. I’ve got digital products, videos, classes, card decks, the paperback copy of the book, a podcast, plus business and creative retreats all in the works. To be the first to learn about all the fun as it happens, click here.

Also, please consider reading The Cool Stuff Jar: Three Simple Ways to Live a Happier Life. It is chock full of suggestions that you can start implementing immediately. If you feel so moved, kindly take a few minutes and write a review.


Want to create your own Right-Brain Business Plan®? The Right-Brain Business Plan® Kit includes supplies to make your own accordion book style visual business plan.

Know Your Money

Guest post by Cass Mullane, Entrepreneur Coach, Right-Brain Business Plan® Licensed Facilitator, Prosper Creatively, LLC

I’m one of those people who likes paying my taxes. It’s because I feel a sense of accomplishment in knowing first, that I earned enough money to owe taxes, and second, that I managed it well enough during the year that I have the cash set aside to cover the payment. It also means that I’m contributing toward the greater good, as at least some of my payment is reaching people who need help.

So how do you feel about doing your taxes? If you’re like a lot of people, you’ve created an emotional morass around a ‘thing’ and the thing is called money.

You need to get comfortable with money… talking about it, looking at what it’s doing through your financial reports and treating it like the valuable tool that it is. In fact, it’s an absolute requirement if you’re in business.

At a bare minimum, you need to know what you’ve earned and what you’ve spent each month. Plus, you need to know what’s coming up so that you can generate enough revenue to put money aside for things like taxes, insurance, rent, dues, conferences, workshops, payroll, whatever you’ve got planned for your business. This means a preparing budget and tracking all your transactions, both revenues in and expenses out, against that budget.

This does not mean that you need to do everything yourself. You’re the CEO, right, you’re not the COE (Chief of Everything). In fact, if you’re hung up about money, you should not do it yourself. Here’s something that you can do differently: Make a very near-term goal to hire someone to help you create a budget, keep your books and generate your monthly financial reports. Get referrals from your colleagues, do a few interviews to make sure you’re a match, then pull the trigger and make the commitment. Hire a person who loves doing books for businesses of your size. You’ll make them happy and you’ll be happy. The second part of this goal is to pour the time that you would have otherwise spent on bookkeeping into revenue generating activities for your business. That way you’ll easily pay for your newly hired contractor.

If you’re comfortable with money and have the discipline to do your books efficiently on a daily or weekly basis, then go ahead. Just remember that you won’t be generating revenues while you’re doing your books. If it’s a long process, someone else should be doing the data entry and you should only be checking the input for accuracy.

Regardless of who does your books, you need to pay attention to where your money is and what it’s doing through your monthly reports. Are you on track with your budget? If not, where are the variances and what are you going to do about them? How is your cashflow, are you robbing Peter to pay Paul or do you have enough at the end of the month to set money aside for what’s coming up?

Think about what you will do differently to make money a simple, yet powerful tool in your business toolbox. Hire someone to do what they love so you can stick with doing what you love. Everybody wins!

©2019 Cass Mullane – All rights reserved

Like many great innovators, Cass Mullane has the unique combination of being a strong creative as well as a strategic thinking MBA. After departing the corporate world in 2004, Cass built a thriving business and personal coaching practice that focuses on accountability and specializes in solid business skills for right-brainers and creatives. Tapping into this whole brain approach has helped to make Cass a highly valued coach with an international clientele.
Cass’ new #1 International Bestseller, The Cool Stuff Jar: Three Simple Ways to Live a Happier Life, is now out on Kindle! Keep tabs on the book launch and all the fun following the launch by visiting
www.coolstuffjar.com and entering your email. You can also follow Cass on Facebook!

Fabiana Grassi


Name
: Fabiana Grassi
Company Name: Fabiana Grassi Interpreter and Translator
Website: https://collettivointerpreti.com/project/fabiana-grassi/
Email: fabiana.grassi@collettivointerpreti.com

Fabiana Grassi is a freelance interpreter and translator located in Italy. She recently sent us an email sharing her excitement about finding the RBBP. We were equally excited by her enthusiasm and her get-it-done attitude and asked her if she’d be willing to share her RBBP with us here. We love seeing entrepreneurs find clarity, take action, and celebrate their creativity! Thanks, Fabiana for sharing more about you and your business.

Business Plan Spotlight

What is your business and what makes your business unique?

I’m a freelance interpreter and translator, I mainly work with direct clients instead of agencies because I prefer to have direct contact with my clients. I value quality above everything, not only for the translation itself but also for the overall service. I’m also a very creative person and I consider myself an artist (I draw, paint and sew quite well). My creativity helps me find innovative solutions for my clients, I’ve been called the “MacGyver” of problem-solving! I love what I do and I’d like to make my clients feel that I’m their partner in their translation processes. Translation is often seen as a nuisance, but I want to prove it can be a nice experience if you do it with the right professional.

How has the Right-Brain Business Plan® helped you? What is different for you and your business after approaching planning in a creative, visual way?

Before my encounter with the RBBP I was both lost and overwhelmed. I knew what I had to do, but so many things had to be done and I couldn’t figure out how and when to do them. I was also kind of taking back my creativity and I couldn’t find inspiration for my artistic hobbies. When I started making my RBBP I felt something unlocking inside of me, my creativity got unleashed and I started using it for something different. As I finished every piece of the plan, my vision got clearer, my next steps were defined and I finally understood where I was going. I also used my creative note-taking symbols in the plan (they’re used in consecutive interpreting and they’re different for each interpreter). I now feel inspired in my everyday work and I’ve been using this creativity flow in my hobbies as well!

table display

What goals (big or small) on your business plan have you already accomplished or have made progress on?

I’ve definitely made progress on the marketing goals. I understood what I had to do and through which channels I had to do it, so I set up a publishing agenda and a measurable weekly contact goal for new clients and prospects. I’ve also started writing articles both on LinkedIn and on the website I share with some trusted colleagues, where we write a blog on translation and interpreting (the English part is still a WIP). But I feel that the most important progress so far is having a detailed path in front of me: it makes me feel inspired, empowered and ready to make it happen!

fabian grassi

How do you use your creative intuition in your work?

I use it to propose creative solutions to my clients in order to meet their goals and expectations. I also use it in my contacts with them (presentation brochure/kit, creative resume) and in my communication strategy. My consecutive interpreting notes are mainly made of creative symbols to summarize concepts and useful words. As for the “hidden” part of the work, I use my creativity in every plan, spreadsheet, and scheme.

Is there anything you’d like to share about your Right-Brain Business Plan® in terms of what it’s made out of or how you made it?

Since I didn’t know which final form would suit me best, I started with large pieces of paper for my big vision collage. I carried out every activity on regular A4 paper and then I put the relevant information on some larger paper sheets. My RBBP is both the larger papers – which are the visual schemes – and the A4 sheets with all the details in their original form.

origamifolds

What’s your big vision for your business?

I want to make people love translation. I want my regular clients to smile when their boss tells them they have to get a document translated, I want them to know exactly what to do if they need an interpreter for an event. I want to build a friendly environment for them to work with me while educating them on my job (all too often people have no idea how an interpreter works and how important client-interpreter collaboration is). I want to assist them and mainstream our working relations. I want my name to be associated with the values I take pride in quality, trust, attention, innovation.

What advice do you have for other creative entrepreneurs?

Follow your instincts. Do all the activities in this book. They may sound unrelated to your specific business, but you’ll end up getting more and more information every time, more and more details that will be useful in the future. Even those “serious” jobs like mine can benefit from some creativity and a fresh approach.


Want to create your own Right-Brain Business Plan®? The Right-Brain Business Plan® Kit includes supplies to make your own accordion book style visual business plan.

The Right Price (Part 2)

Guest post by Cass Mullane, Entrepreneur Coach, Right-Brain Business Plan® Licensed Facilitator, Prosper Creatively, LLC

In my last post I talked about getting very clear on your current customers and your desired customers so you can make sure you’re in front of your real buyers. I also talked about approaching pricing from a different perspective: start by figuring out how much do you need to net each month. Then pricing becomes more of an exercise in simple math and less of an emotional battle.

So let’s do some simple math. We’ll only focus on four of the key factors that you need to consider when pricing: Materials, Overhead, Production Time and Your Time. These factors are applicable to both products and services.

We’ll define Materials as the cost of the actual supplies you use to produce your product or service. Overhead is what it costs you to run your business and it includes things like your studio, tools and equipment, utilities, insurance, taxes, marketing, etc. Production Time is how long it takes you to produce your product or service. Your Time is what you pay yourself hourly to produce your product or service.

So, here’s a real example that was an eye-opener for one of my clients who makes funky jewelry on the side. My client wanted to make $500 per month from selling her jewelry. She was successfully selling, but she could not figure out why her bills were piling up and she had no time to keep up with fulfilling orders. It turned out she thought that when she sold a piece of jewelry for $40 and it cost her $10 in Materials, she was earning $30 on each piece so she would only have to make and sell 17 pieces each month. She was so excited to be selling her pieces that she forgot to take into account her Production Time (3 hrs/piece) and her Overhead cost ($11/piece).

For my client, once we figured this out, it meant she was really netting about $19 per piece and earning about $6.33 per hour. If you’re working for cups of coffee, that’s great. But if you need to support a business, $6.33 per hour isn’t going to cut it.

Here’s a little more info on this scenario. Since my client was actually paying herself only $6.33 per hour for her jewelry, she needed to make and sell 26 pieces each month in order to put $500 in her pocket. Since it took her about 3 hours to produce each piece, this meant she needed to spend 78 hours making her jewelry each month. Of course, this does not take into account the time she needed to spend marketing and running her business. Basically, at these prices, she was working nearly full time at night to net only $500/month.

So what did she do? She focused carefully on each of the four factors, one at a time, and made changes. She started buying supplies in larger quantities and reduced her Materials cost from $10 to $5 per piece. Then she found a number of areas where she could reduce her Overhead and dropped from $11/piece to $1/piece. Finally, she started using a timer each time she sat down to make a piece. She discovered that she was averaging 3 hours per piece, mostly because she let herself be interrupted continually. She fixed this by designating specific times during which she produced her jewelry, without interruption. This cut her Production Time from 3 hours to 1 hour per piece.

The end result, my client started netting $34 per piece, needed to spend 15 hours per month making 15 pieces and boosted her hourly rate to $34. This year, she increased her price to $50/piece, still produces 15 pieces per month, nets $44/hour and has increased her monthly net to over $650.

So, figure out what you’d like to put in your pocket each month. Then, take a look at each of the four factors in your business: Materials, Overhead, Production Time and Your Time. Figure out what the real numbers are for your business and what Your Time is actually worth at various price levels. Then, make adjustments, one at a time, to generate an amount that will make you happy.

©2019 Cass Mullane – All rights reserved

Cass Mullane’s calm, comfortable approach consistently yields positive results for clients. Her business and personal coaching practice, www.prospercreatively.com, specializes in delivering solid left brain business skills in a fun, visual way. Cass in an international best selling author, a contemporary artist, and creator of the Cool Stuff Jar™ coaching program. Her book, The Cool Stuff Jar: Three Simple Ways to Live a Happier Life, is available on Kindle. You can also visit Cass on Facebook!

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