Name: Rebecca Villarreal
Business Name: Rebecca Villarreal, Author
Note from Jenn: I’m delighted to bring you our next “Where are they now?” RBBP Spotlight featuring the fabulous Rebecca Villarreal. During one of my video summits, Rebecca submitted a super inspiring video (embedded below) to win a scholarship and I still remember how much her enthusiasm and passion shined through as she talked about her book idea. Then, it was soooo cool to see when she hit the milestone of publishing her book! She brought her Big Vision to life – Yay! Rebecca and I got to meet in-person in 2014 at the World Domination Summit in Portland and I remember getting to ride on the shuttle with her and hearing all about the creative stuff she’d been up to. She just oozes inspiration, positivity and creativity!
Rebecca will be featured on The Listen Podcast on March 29 featuring her stories from East Africa and more writing adventures. I hope you can tune in! Please follow her blog at https://rebeccainspiresnow.com for updates on the sequel and inspiring tools for your heart and mind. And consider purchasing The Amazing Adventures of Selma Calderón, A Globetrotting Magical Mystery of Courage, Food & Friendship for yourself or a loved one! Or ask your local library to carry it!
This is part of a series of “Where are they now?” RBBP Spotlight posts that will be shared throughout 2021 in celebration of the Right-Brain Business Plan book’s 10th year anniversary.
What is your business and what makes your business unique?
Radio interview for book
As an author, my business focuses on food, family and fiction as a pathway to peace. I’m writing the sequel to The Amazing Adventures of Selma Calderón, A Globetrotting Magical Mystery of Courage, Food & Friendship. The story centers around multicultural middle schoolers with magical powers who go on a quest from Chicago to rescue a “kidnapped” dad and inadvertently save the world while committing a felony and eating their way through Italy. There’s also mermaids and fairies who make a mean sweet potato pie. The unique goals are: to help readers of diverse backgrounds believe in everyday magic by seeing themselves reflected in the characters and to raise awareness about the value of real food, combating the work of corporations who are poisoning our food systems. I also work with clients who would like to move a dream, business or book to concrete reality through strategic intuitive business consulting.
How has the Right-Brain Business Plan® helped you? What is different for you and your business after approaching planning in a creative, visual way?
Rebecca’s RBBP on a breadcrumb can
The RBBP provided me a visual framework to keep my dream alive and focus on the elements of my novel. In 2013, at my day job, I hung a long orange ribbon fastened with everything from motivating words related to the novel to an actual light bulb as a physical reminder to keep the ideas coming. The Get the Word Out playsheet was instrumental in my simple and highly effective #telltwo book launch as it was timed just two months after fulfilling another lifelong dream of moving my family from Chicago to California. The business landscape playsheet was also the launchpad for creating another visual tool in 2015–this time out of a breadcrumb can which focused on my ideal reader. Using visual tools over plain documents and spreadsheets provided the anchor I needed as a creative to ground me in the purpose of my business, especially during times of self-doubt and uncertainty.
Tell us about your RBBPs through the years:
My big vision for my business is to foster peace through family, food, fun and fiction. And it’s family in the non-traditional sense of the word. I started by winning a scholarship from Jenn based on the desire to finally finish writing my novel and publish it. Up until lighting a spark with my involvement in the RBBP community, it was very slow going given that I was juggling motherhood and a full-time day job. I also decided to donate 5% of net profits to Teaching for Change which is an organization committed to social equity and justice, starting in the classroom. One of the fundamental aspects of both of my visual representations of my RBBP was the idea of embodiment. I wanted to continue living a curious and adventurous life while completing the first novel and later while researching and writing the sequel. A few highlights include researching labyrinths in various parts of California, returning to Orcas Island for a Writer’s Retreat in the woods, manifesting a research trip to Italy, a feature in the Huffington Post and a radio interview. Equally important were the friendships I formed through the RBBP community. Monica Garcia took me to my first labyrinth. Barbara Boyd hosted us in Italy and is my book coach for the sequel. And I co-facilitate a mastermind with Ho’omalamalama Brown [who is also a long-time RBBPer].
Research trip through Italy
What advice do you have for other creative entrepreneurs?
Join a community like RBBP and learn from the tools. The flexibility of Jenn’s approach allows for tons of creativity and freedom while providing a structure for accountability. Focus on reciprocal relationships with creatives who are doing the work daily or at least weekly. It’s normal for all of us to feel the feels and shared vulnerability is great, but when it becomes a habit that prevents you from moving forward, pay attention and ask hard questions. You don’t have to love every aspect of your business, but it’s important to recognize if it’s aligned with your inner drive.
Want to create your own Right-Brain Business Plan®? The Right-Brain Business Plan® Kit includes supplies to make your own accordion book style visual business plan.