Dear Asian Creatives

Finally break free from the Myth of the Model Minority!

Let's design your most vibrant life & biz aligned with your unique experience of the world.

Isn’t it time we rock the boat?

As Asian female identified/socialized women, we’ve been conditioned to be nice, quiet, and polite. We’re rewarded for chasing other people’s version of success. We’re pressured to not stand out or dare we dishonor ourselves (or, worse yet, our families!). The thing is, I know you’ve got important things to say and incredible gifts to share. Shed external expectations and own your power as the badass, creative women that you are (even if you don’t think you’re creative)!

Join me for…

* Not sure what the Model Minority Myth or Asian Diaspora are? Check out the FAQs to learn more.

This is for you if you’re Asian female-identified/socialized & you relate to any of these:

• You feel like you don’t belong in a world designed by and for the dominant White culture.
• You’re fed up with feeling invisible and having others assume they can walk all over you.
• You’re sick of compartmentalizing and playing small to fit the acceptable roles in your work, family, home, community, and/or personal life.
• You’re stifled by an unfulfilling day-job or stuck in career limbo and you seek more meaningful work where you can bring ALL of you while voicing your unapologetic truth.
• You’re already pursuing your passions as a side hustle or full time, but you feel insignificant and unsure of where you fit in the majority-White spaces you navigate.
• You’re tired of being the “token” Asian and crave community, connection, and equity.
• Whether you feel disconnected from your heritage or comfortable in your Asian female identity or somewhere in between, you yearn for a space to continue healing and evolving with fellow creative Asians.

Imagine how validated and empowered you’d feel being part of a group for Asian women who just get it (without explanation!) and who are choosing to buck the system to live their most liberated life, which in turn helps to liberate others.

This is the circle I longed for where I could grow and learn in community with a mentor who innately understands the specific challenges we face. I know what it’s like to be a creative, entrepreneurial Asian women wanting to impact change in a patriarchal, White-dominated society that treats us like delicate, docile china dolls who need to stay quiet in the corner.

Fuck that shit, right??! Say YES to the model minority mutiny and to proudly living out loud!

Laura finally felt understood in a way she hadn’t before

“It has felt freeing and comforting to be heard and seen by people who understand me in some really core ways. I don’t have this kind of community in the rest of my life, so this time and space together has felt like a balm during a stressful and tumultuous time in my life. From the very first meeting I felt an emotional connection to everyone that is still very special to me.

I particularly enjoyed and appreciated the coaching with Jenn during the calls! In my experience with coaching I’ve never felt so much like someone understood me and was considering me as a whole human being with ancestral and personal trauma in the mix as well as the standard business issues. I finally feel like I know where I’m going and how I’m going to get there.”

Laura Burns, SETX Yonsei, Body Liberation Activist and Yoga Teacher, www.radicalbodylove.com

Why Work With Jenn?

Hi there! I’m Jennifer Lee (she/her/hers) a Yonsei (4th generation) Japanese/Chinese-American, cisgendered, heterosexual, able bodied with a managed, hidden chronic illness, married with no kids, highly-sensitive/empathic, introverted, female-identifying person in mid-life currently living in the Bay Area (but dreaming of Hawaii).

I was born and raised in Los Angeles but despite growing up in the San Gabriel Valley surrounded by Asians, I struggled with feeling like I fit in (and still do). I’m three-quarters Japanese, one-quarter Chinese and based on my upbringing I’ve identified more with Japanese culture but people assume I’m full Chinese or Korean, given my last name. In some of my childhood communities that were predominantly Japanese, I remember wishing others knew of my Japanese heritage so that I would feel more accepted. It’s my own journey to find belonging and acceptance that is part of what motivated me to create Color Outside the Lines.

In my younger years I did all the things a “good Asian girl” was supposed to do… stayed out of trouble, got good grades (well, not in math and thus single-handedly proving the “all Asians are good at math” stereotype wrong! Haha!), went to good schools (UCLA for undergrad and USC for grad), got good corporate jobs, earned a good salary, and was a good worker who put in long hours and diligently climbed the corporate ladder for more than a decade.

In other words, I unknowingly assimilated into dominant White culture in a futile search for love and acceptance outside myself (thankfully, I later learned to have self-compassion so I don’t beat myself up about this!).

I knew something was missing, so I pursued my passions on the side and started my coaching practice part-time while holding down my demanding day job as an organizational development consultant and then a Director of Executive Development. While I excelled and got promotions, I still got feedback that I was “too quiet or reserved” and even though I eventually headed up an Executive Coaching program (and am a certified coach), I wasn’t allowed to actually coach execs (wtf!).

Fed up with feeling unfulfilled and unseen, I finally escaped Corporate America in 2006 and focused on growing the creative business of my dreams. I wrote two books (including bestseller The Right-Brain Business Plan), spoke at conferences (I’ve shared the same stage as Alanis Morisette, Brene Brown, and Elizabeth Gilbert!), hit coveted moola milestones, and have the pleasure of working with amazing clients from around the world.

Yet, I got so caught up in my relentless ambition (read: unconscious conditioning) that I neglected my health, well-being, and personal goals. About four years ago, I began making shifts to reclaim my life and recalibrate my work. I had to let my ego fall away and be with the incredible discomfort of a crumbling identity that was no longer serving me (um, thank goodness for my meditation practice!).

In 2019, I started my decolonization journey with anti-racism coach Weeze Doran and through that ongoing excavation I’ve been stripping away the vestiges of my “Model Minority” upbringing and internalized racism. I’ve been unpacking and healing intergenerational trauma inherited from both sides of my family being impacted by the WW2 Japanese internment camps as well as better understanding how assimilation was a means for survival. I’ve been reconnecting with the gifts of my lineage and the power of my inner knowing.

Once I really started seeing how my racial and gender identity had played a role all along, I’ve been able to find new levels of freedom, clarity, and courage to be fully ME. That’s why I created this program; to share the tools, strategies, and practices that have helped me and hundreds of my clients but with an eye toward the Asian woman experience.

BTW, in case you didn’t know… I’m an INFP and Enneagram 4 with a 3 wing. I love the wild abandon of big, colorful, intuitive paintings. I love a good book, naps, and cuddles with my dog. I love letting my aggressions out in BODYCOMBAT and moving freely through conscious dance. Oh, and my hubby and I are new AFOLs (Adult Fans of Lego).

I look forward to learning more about YOU and partnering together…

I don’t have all the answers and I’m still learning, too; but you can expect me to lead from my lived experience. Besides, my job as your coach is to help you uncover YOUR OWN answers.

Whether you want to start or grow your creative business and/or you want to show up more fully in every facet of your life, I’m passionate about empowering you to speak up and take up space and I’m committed to guiding you to live your most authentic, unapologetic life that embraces ALL the parts of you.

The world is more than Black and White, so join me and your fellow Asian creative cohorts and let’s Color Outside the Lines together!

Ready to break free from the stereotypes?

We’ve been told our whole lives to keep our heads down and defer to others (especially authority and our parents), to be good students and get good jobs, to blend in and don’t cause trouble. Many of us have even been taught to not see color and that our “success” proves anyone can reach their dreams if they just work hard enough. Sadly, we (and the rest of society) have been duped by this insidious Model Minority Myth that pits us against other races (and other Asians), promotes anti-Blackness, and tries to keep BIPOC in place with bogus “color lines.”

Well, screw those lines! I’m gonna show you how to break free and live life in full color!

In the Color Outside the Lines program, you’ll learn how to…

• Give yourself full permission to be uniquely YOU and let your most vibrant, creative self shine. The pressure to assimilate and perform can go piss off!
• Speak truth to power and have the courageous conversations needed to be in right relationship with loved ones, colleagues, and your community. You can stop silently biting your tongue or second-guessing yourself AND you can discern when your introspection and deep listening will best serve.
• Make a career out of your passions and authentically lead a heart-centered, values-based business that’s aligned with your intrinsic version of success. Finally stop tolerating your “respectable” role or job when what you really want is work that’s purposeful, non-traditional, creative, artsy, or woo-woo. BTW, a fulfilling side gig, creative personal projects, and/or fun hobbies are great options, too. You’re in charge of designing your ideal life!
• Embrace the unknown and honor your energy and natural rhythms so you can say so long to the culture of control, perfection, and striving.
• Express your emotions and directly ask for what you want. For many of us feelings were off limits growing up; but when we can give them space we tap into a well of wisdom.
• Draw clear boundaries, prioritize self-care, and practice self-compassion so that you can be more present to yourself and, in turn, to others. Don’t let duty dictate your life. Instead, have the capacity to do the things YOU want to do AND still have the time and energy for the commitments you consciously choose to honor.
• Reclaim your roots and ancestral resilience, and heck, why not even justly channel your righteous rage while we’re at it!

…and so much more!

What you get:

• 12 Group Coaching Calls with Jenn via Zoom to ask your burning questions and get feedback. (Two 90-minute calls per month. See deets below.)
• Exclusive teaching videos from Jenn pre-recorded in her signature creative style to guide you through your process and to give you inside peeks into her own journey.
• A private Facebook group facilitated by Jenn for asynchronous coaching at your convenience, plus community connection, support, accountability, celebration, and more!
• Right-brain creative homework, exercises, and tools to help you deepen your reflections, gain fresh perspectives, and map out your plans.
• A private learning management system for easy access to the materials.
• BONUS GIFT: The Unfolding Your Life Vision® Kit (valued at $30) to help you clarify the vision for your life.
• BONUS GIFT: Your choice of one of the following courses – The Right-Brain Business Plan® Home Study (valued at $147) if you’re newer to business/just getting started or the Build Your Biz Suite (valued at $235) if you’re an established entrepreneur looking to grow your business. Can’t decide which one? We’ll offer you a special discount on the other, so we’ve got you covered.

Space is limited to ensure an intimate circle.

Enrollment is closed. Please sign-up for the waitlist and you’ll be be the first to know when we offer the program again.

Sign-up to get on the waitlist for the next time this program is offered. You can also choose to receive Jenn’s curated list of Asian identity resources including suggested books, TV shows, and articles to help you on your journey to reconnect with your Asian roots.

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Want more hands-on support?

1:1 Coaching Option – 6 individual calls with Jenn (45-min each) where you will:

• Have a safe, supportive container to explore the most vulnerable and stuck places that are holding you back.
• Receive in-depth, individually tailored mentoring and coaching to help you walk your talk.
• Get hands-on guidance from someone who has been there before you and can light the way while you create, execute, and fine-tune a long-term strategy that works for you.

Bindi learned to value herself and launched a transformational online program

“I knew I wanted to move toward group coaching in my business but did not have a clear idea of how this would look. During my 1:1 sessions with Jenn, I worked a lot on valuing myself, especially in relation to earning more moola. In one round of mentorship I thought up, created, launched, and ran a 3 month ‘heal thyself’ online program and am already in the launch phase of round 2 of this amazing, transformational program. Plus, my moola coming in has increased as I focus more on the numbers and begin to get comfortable with the numbers due to Jenn’s teaching and accountability.”

Bindi Shah, Life Coach, Meditation Teacher & Writer, www.bindishah.com

Frequently Asked Questions

Karla found more clarity about what’s next

“I’ve always had an entrepreneurial spirit as well as a constant pursuit of self-identity, especially now living in a foreign country. This programme brought these two together and couldn’t have come at a better time. I met amazing Asian women who although are in different situations than myself, brought me new perspectives both in the personal and business aspects. Jenn was very supportive holding the space throughout. The programme made me reflect more on my strengths as a unique individual and how that translates back to my business. In the end, I found myself having a clearer idea of what I wanted to do based on my personal priorities and made me very much ready to take on the next challenges headstrong.”

Karla Magpayo, 1st generation British-Filipina, www.popupoccasions.com

Edna reconnected to her bliss and sold a picture book to a publisher

“With Jenn’s insightful coaching, I found my creative and business mojo again. I broke through barriers of fear-based thinking and took decisive action in creating a business plan that resonated with my dreams and goals. I reinvented my brand, designed a new logo and created a new website. Most importantly, I took my stories and paintings to the next level, producing new and revised works with greater confidence and commitment.

I’m excited and grateful that I recently sold one of my picture books to a publisher and am now working on paintings for the book. I have found my *bliss* again.”

Edna Cabcabin Moran, Author and Illustrator, www.kidlitedna.com

Maring gained more confidence and landed a new client after our first session

“Just wanted to give you a little update and let you know that I booked a client!!! I did a discovery call, and she signed up for 10 sessions!!! So exciting! This time I felt much more confident pitching myself and in what I had to offer! I’m having a very proud moment 🙂 I even feel comfortable with charging a little more next time!

Already I feel like I’m getting so much with having accountability to you, clear action steps and goals! So thank you!”

Maring Higa, Acupuncturist & Life and Wellness Coach, www.maringhiga.com

Natalie realized the importance of self-compassion

“It’s funny, based on our last call, the idea you mentioned of ‘self-compassion’ really hit me. I didn’t think too much about it but realized it’s actually core to how I operate. Meaning for me to thrive, the notion of self-compassion is very important to help me move forward. I also decided on a new word for the year to focus on which is ‘daring’ so hopefully, some fun things will come out of that :).”

Natalie Woo, Illustrator, www.nataliewoo.com

Mari grew her list + her income increased 30%

“As a member of the Cohort circle, I felt that I was in the company of kindred spirits who supported me, encouraged me to take chances and who didn’t judge me when an idea didn’t quite materialize the way I had originally envisioned. The feedback I received for reviving my nearly dormant newsletter helped me bring it back to life and pick up new subscribers every month. Also, Jenn’s guidance for helping me get the word out in order to increase my client list has helped me grow my income by 30% year-on-year already.”

Mari Pfeiffer, Writer & Web Designer, www.maripfeiffer.com