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Where Is Off?


I was at a presentation not long ago and the speaker asked attendees to turn off their mobile devices. One of the attendees leaned over to his friend and said, “There are so many options anymore that I can’t find Off!”

Has that ever happened to you? You find yourself going to your device for one thing and 45 minutes later you lift up your head and realize that you are miles from where you started and you barely remember what it was that you first came in to look for.

There are so many options, distractions, pop ups and rabbit holes that assault you every time you log on. Your attention is diverted constantly and you find that it is really hard to stay on task.

People say your attention span is getting shorter.

I don’t think your attention span is getting shorter. I think you’re letting someone tell you that your attention span is getting shorter and that you’re accepting this as a fact.

What is really happening is that you’re developing the bad habit of not making yourself focus for any length of time. You’ve gotten lazy. You’ve let people tell you that you can’t, so you don’t.

This is particularly troubling because it means you’ve given away your power to think beyond the superficial and, more importantly, to think independently and creatively. What you should do is choose to spend some time intentionally developing your brain’s massive power.

Your brain is a muscle and it needs to be exercised to stay healthy. When you do not go beneath the surface and exercise your critical thinking abilities, your brain atrophies. When you blindly accept what you’re fed as the truth, and do not apply independent thought, your brain atrophies. When you do not bother to flex your creative muscles, your brain atrophies.

The ability to discern what’s important to the task at hand and what’s complete fluff is the skill you need to be developing, not the ability to jump like a flea from stimulus to stimulus without delving deeper. The ability to take an idea and fully explore it from multiple perspectives is what you need to be developing. The ability to find creative solutions to problems is what you should be developing.

The quickest way to do all this is to find the Off button … and use it!

When you do it’s like lifting your head up out of a fog. You open your eyes and reorient yourself to where you are sitting or standing, to the sounds and smells around you. To what’s going on around you and where you fit in.

Making a habit of regularly finding the Off button allows you not just to maintain your sanity, but to immerse yourself in the sheer joy of being able to think clearly each day.

So don’t settle for the status quo and don’t let someone else determine what you and your brain are capable of. Prove them wrong by turning off your device, then fully engaging in whatever the task at hand is. You’ll find that you will engage your brain in critical thinking, you will have independent thought and you will spark your imagination and your creativity.

Like many great innovators, Cass Mullane has the unique combination of being a strong creative as well as a strategic thinking MBA. After departing the corporate world in 2004, Cass built a thriving business and personal coaching practice that focuses on accountability and specializes in solid business skills for right brainers and creatives. Tapping into this whole brain approach has helped to make Cass a highly valued coach with an international clientele. Cass’ book, ­The Cool Stuff Jar: Three Simple Ways to Live a Happier Life, will be out at the end of the month! Keep tabs on the book launch by liking her page on Facebook!

A New Normal


It’s a very exciting time for me right now as my book is to be published in a few short weeks! Yippee! I’ve been laser focused on this project for a while and now I’ve got to shift back into my regular business operations… or do I?

When you’re fully immersed in a big project, you naturally exclude other things from your field of vision in order to get the project done. This is great as it can really help you get your priorities straight. Then it’s easy to clear your plate of the things that really are not important or can be done by someone else.

That being said, sometimes it’s a challenge as you try to get back in to the normal swing of things. You might forget what was next on the to do list, you might find your priorities have significantly changed, you might even forget what your life was like before the project. The thing to remember is, all you’re doing is adjusting to a new normal.

When the manuscript went off to the book designer and while I await the proofs to make final tweaks, I have to get back into the rhythm of my business. The thing is, it’s all different now. I’ve made changes in my coaching practice, I’ve added new workshops, I’ve added retreats, I’ve changed my priorities and I find myself looking at a whole new way of making a living. I certainly did not expect this when I decided to make the push to finish the manuscript and get this puppy published.

When you think about it, you adapt to changes routinely as a human being. You are in a constant state of flux with everything from the way you think about things to simply responding to the weather. What happens is you adapt naturally and don’t really notice that you’re changing. However, when a change is triggered by something big, like a job change, a new baby or moving to a new location, you tend to notice that your behavior is different. It feels like you’re looking at the world through different lenses.

This is the opportunity to pay really close attention to what will become your new normal. After all, you are in charge of you. You are in charge of how you think and how you feel. You get to choose how you respond and what you decide is important now, what can slide off the plate. What a great opportunity to start fresh!

Naturally, when you adapt to a new normal it affects those around you like your clients, colleagues, friends and family. You should be aware that while you may be well down the road to adapting to a new normal, they need to go through the same process of adapting to a new you.

The next time you feel yourself going through a change, remember that you are in charge… what will you choose to create as your new normal?

Cass Mullane is an artist with an MBA. Cass Mullane’s calm, comfortable approach consistently yields positive results for clients. Her business and personal coaching practice, www.ProsperCreatively.com, specializes in delivering solid left brain business skills to right brainers and creatives in a fun, visual way. She’s a best selling author, a contemporary abstract artist and creator of the Cool Stuff Jar™ Retreats.You can also visit Cass on Facebook!

What Will I Do Differently?


It’s that time of year, time for setting your goals for 2018.

I have a little different take on goal setting. I think it’s very important to have a carefully chosen target that challenges you. However, I know that simply setting a goal won’t get you anywhere new. What you need is not just something inspiring to go after, but a clear process to get you there and to help you sustain your enthusiasm as the weeks and months roll by. Also, in order to improve your odds of success, you need to ask yourself a key question: “What will I do differently?”

Setting a goal implies that you are going to make a change, or a multitude of changes. When you do that, you have to figure out what you will do differently to move toward your new target. Are you changing the way you do business? Are you changing the way you live? Are you changing the way you interact with others?

All of these questions are big questions and each requires you to face the harsh reality of needing to make changes. Most people tend to dig in and resist change. Why? Because change means entering the realm of the unknown. And that can be scary.

Let’s say your goal is to offer a workshop in the summer. You know that you have great information to deliver that would benefit lots of people. You also know that it takes a lot of work and energy to put together a new workshop. Then you start thinking about some important considerations: How to best design the workshop? How to get the graphics done? How to market it? How to price it? And you enter the realm of the unknown.

Rather than let yourself stall because it becomes “hard” and you do not have all the answers, stop and ask yourself, “What will I do differently?” Will you hire someone with the expertise in curriculum design, graphics or marketing? Will you engage an assistant to handle all the logistics? Or will you simply decide to knock it out yourself?

Whatever method you choose, you will still need to follow the process of breaking the project down in to smaller tasks and breaking those tasks down into manageable action steps.

When you break the project down into bite sized pieces, give those pieces an appropriate place on your calendar (yes, I mean a deadline). Then, assign those pieces to the appropriate people. Once you do that, you will have a map that shows you how you can get to your goal.

But your work is not complete when your beautiful map is complete. The next thing to do is to take the first step… then the second, then the third, and so on. As a business coach, I know many of you are great planners. I also know that many of you have no problem starting down the path, but you get hung up before you’ve gotten very far down the path.

When that urge to quit or to jump ship hits you, stop and ask yourself, “What will I do differently?” Of course you have to assess your progress along the way and make adjustments, but, ultimately, you need to stay focused on your target and keep moving toward it. Will you exercise some self-discipline and keep moving? Will you get some help to get you through to the next step? Will you just put on some blinders and plow ahead with your eyes intently focused on the goal?

The bottom line here, whether this is a brand new goal or a goal you may have had before, but you’ve never followed through on, you’re going to need to make a change. So, to improve your odds of success, ask yourself, “What will I do differently?”

Cass Mullane is an artist with an MBA. Cass Mullane’s calm, comfortable approach consistently yields positive results for clients. Her business and personal coaching practice, www.ProsperCreatively.com, specializes in delivering solid left brain business skills to right brainers and creatives in a fun, visual way. She’s a best selling author, a contemporary abstract artist and creator of the Cool Stuff Jar™ Retreats.You can also visit Cass on Facebook!

Elf Help


Lots of you look to self-help materials for guidance and growth. We benefit from other people’s knowledge and expertise, the trials and tribulations that they’ve already worked through, the systems and processes developed over time, the staffing considerations, the software and hardware they’ve already tested, the marketing that has worked for them, and the techniques they use the solutions they recommend.

The programs available to you are tremendously varied, covering topics from mindset to balancing your budget to doing hot yoga and fixing your car. They’re also delivered in a myriad of ways from hardcover books to DVDs and videos and online training in order to make it easy for you.

The reasons for the huge self-help industry include the endless search for the quick fix to a desire to do it yourself to a real thirst for knowledge. The common thread through many programs is the requirement that you do the work on your own. The question then becomes, how to you add yet another task to your already full plate?

The best of intentions surround your desire to do the work, but how many of you actually crack open the self-help materials, much less get through the programs, much less put the suggestions into action. The percentage is quite small.

If you’re reading this post, you’re likely a right-brain businessperson. You’re a creative and you’re in service to others. It also probably means your plate is overfull. You have good intentions to help everyone AND get some self-help squeezed in between serving others. Yet, you end up feeling overextended and overwhelmed. Your heart is in the right place, but your reality and your 24 hours are not synching up.

In an earlier post, I wrote about owning your time. So hold off adding anything else to your plate. Instead, this holiday season I’d like to recommend not self-help, but “elf” help.

Turn to the elves around you and ask for help getting all the seasonal stuff done. And I don’t mean the imaginary elves, I mean your friends, family, colleagues, contractors. From cleaning your house to cooking your meals to shopping and decorating, there are people who can help you just as you help others all year long.

You need to recharge yourself in order to create and to serve. You need to take care of yourself before taking care of everybody else. Remember the flight attendants tell you to put on YOUR oxygen mask FIRST. So offload some of those tasks and put yourself first for a change.

If you choose to do the same way you’ve always done it you could easily end up starting the new year exhausted and mentally shut down. Remember that you have the power of choice. You could choose to do everything yourself, and, ultimately pay the consequences. Instead, I seriously recommend that you choose to ask for elf help and delegate a number of tasks in front of you. That way you have time to enjoy the season, and get that recharge you desperately need.

Cass Mullane is an artist with an MBA. Cass Mullane’s calm, comfortable approach consistently yields positive results for clients. Her business and personal coaching practice, www.ProsperCreatively.com, specializes in delivering solid left brain business skills to right brainers and creatives in a fun, visual way. She’s a best selling author, a contemporary abstract artist and creator of the Cool Stuff Jar™ Retreats.You can also visit Cass on Facebook!



I’ve just returned from leading my first overseas retreat in beautiful Barcelona. It was a delightful adventure and I will definitely do overseas retreats again. There’s nothing like a complete change of scenery to help you lift your head up and look at your business and your life more clearly.

The purpose of the retreat was two-fold: 1) to get the attendees out of their regular environments and routines to allow them to clear their minds and give them an opportunity to really look at their world with fresh eyes, and 2) to introduce them to the joys of Barcelona.

The group that attended was comprised of businesswomen with varied backgrounds and levels of experience. Some were solopreneurs, some were parts of larger teams. All were exploring options in an effort to make changes and to move ahead.

Barcelona is a beautiful, vibrant city that combines art and business in a most elegant fashion. Centuries old buildings sitting adjacent to wonkily stacked modern apartments challenges our normal architectural expectations. Being in an urban environment with small food markets and cafes on practically every corner provides a different neighborhood experience for many of us. The sights, smells and sounds were unfamiliar and forced our brains to fire on different cylinders.

I took advantage of this during my three business workshops. I asked people to look carefully at their mindsets, the people they spent the most time with, their teams, and at what was really most important to them. I also asked them to identify a few specific action items to take back and accountability partners to ensure they took the actions they said they were going to take. Because they were in an unfamiliar place, their minds were already open and ready to consider new thoughts and possibilities. The result was deeper introspection, more laser focus on what was really important to them, a lot of ‘ahas’ and a lot of openness to making changes when they returned to the States.

What do you do to step back and take an unbiased look at your business and your life? How to do clear your mind to strategically consider what your next steps will be? While you do not need to travel all the way to Barcelona, where will you go to have a retreat to focus on your business for 2018, even if it’s only with yourself?

Normally, the fourth quarter is when you should make time to think about the coming year and lay out your plan for success. In order be most effective, I would highly recommend that you get out of your normal environment, clear your mind and carve out time specifically for dreaming and planning. Then, laser in on what’s really important to you and build a plan to start moving in that direction.

Cass Mullane is an artist with an MBA. Cass Mullane’s calm, comfortable approach consistently yields positive results for clients. Her business and personal coaching practice, www.ProsperCreatively.com, specializes in delivering solid left brain business skills to right brainers and creatives in a fun, visual way. She’s a best selling author, a contemporary abstract artist and creator of the Cool Stuff Jar™ Retreats.You can also visit Cass on Facebook!


Guest post by by Lisa Dolce, Right-Brain Business Plan® Licensed Facilitator,

Can you imagine what your business and life would be like if you spent most of your day doing things you are naturally good at and totally enjoy?

Pretty sweet, right?

And for us heart-centered folks using our gifts is what gives our work the most meaning.  Yet many of us spend loads of time, money, and brain energy on seminars, podcasts, webinars and other ways to “fix” our weaknesses.

What would happen if we used that time and money to develop our gifts and talents instead?

Turns out a pathway to success:

  • Studies show that the #1 success factor for business leaders is knowing your strengths and focusing on the strengths in others.
  • People who focus on their strengths are 3x more likely to be engaged in their jobs, and are 6x more productive in those jobs.
  • From a neuroscience standpoint, working in your zone of genius engages the area of the brain that creates ease, flow, creativity and joy. (By contrast, focusing on your weaknesses can easily put you in fight or flight mode!)

So how can YOU maximize your strengths in business?

First thing’s first: You need to clearly articulate what your gifts and talents are.

Here are a few questions to get your wheels turning:

  • What do people come to you for?
  • What did you like to do as a child?
  • What is your soul calling you to do?

You can also brainstorm your gifts and talents by making a list of activities where you:

  • Felt energized, in the flow, and excited to do it again
  • Did something no one taught you to do
  • Did something that you couldn’t believe you got paid for doing!

For a deeper dive, I recommend checking out a formal assessment like the Clifton StrengthsFinder.

Once you have a list of your strengths, notice how you use them in your day to day work. Watch how easily your tasks seem to flow—and how much happier and more productive you feel.

The next step is to think about how you can use your strengths more intentionally. Think about how can you apply them in other areas of your business to make your work even easier?

And a word about those pesky weaknesses…manage around them. Start by delegating tasks that drain your energy and you will watch your productivity soar.

For years I dreaded doing my bookkeeping. I would procrastinate to the point where I would have to spend days organizing papers to meet IRS deadlines. Finally, I hired someone whose strength was working with numbers, and it changed everything. Best of all, it wasn’t as costly as I thought it might be, and it left me free to work in my zone of genius, which brought in enough income to pay for the service several times over.

Each of us has been blessed with gifts that are uniquely ours. Within these gifts lies our greatest power and potential to make an impact—not only in our business but in the lives of those we serve.

When you tap into gifts and strengths, you can transform not only your life but the lives of those around you.

Just imagine: how beautiful could the world be if all of us were operating from our best selves?

Lisa Dolce is a Strengths Coach, Business Mentor and Licensed Facilitator of the Right Brain Business Plan ®. She is the founder of The Launch Studio and loves to help sensitive entrepreneurs start and grow soul centered-businesses that make a deep and lasting impact in this world.

A Fresh Set of Eyes


I’ve had the pleasure of working with several clients who develop and present online training. My job has been to take a look at their programs with a fresh set of eyes either before they launch, or afterwards, and present my assessment and suggestions. I truly enjoy this work as it is stimulating both in content and in intellectual challenge.

One thing I found to be consistent across these clients is the question of whether or not they were targeting the right people with the right program. Sometimes the audience was perfect, but the content missed the mark. Other times the content was solid, but they were marketing to the wrong audience.

One of my clients specialized in transitioning senior executives from the corporate world into their own consulting practices. He had developed a webinar series on where to find clients and how to build a successful business infrastructure. His marketing was directed at senior executives who were looking for a change and he had a number of people register for his training.

Yet the clients were not satisfied with the training. Why? Because, these were people who were currently employed and who did not know what to do in advance of their transition. For example, most of them were used to having support teams (like admin, IT, accounting) always available to them. When they left their positions, suddenly they had to go out and find that support fast or spend their valuable time doing it themselves. Neither was an optimal solution.

What my client did was develop an additional webinar series that suggested things to do, like lining up admin, IT and accounting contractors, before his clients left their organizations for the world of entrepreneurship. Once he made ‘what to do before you leave’ part of his training, his client satisfaction, and client retention, went up. He had the right audience and his content was right for the audience.

In addition, my client changed up his marketing to specifically target executives who had already left the corporate world, but who were experiencing difficulties running their businesses because they were not fully prepared to be the boss. He used language that hit the pain points of leaving a fully structured and staffed organization for the wild world of lean and nimble entrepreneurship. He tweaked his existing content a little and repurposed it for a different audience. Again, his client satisfaction went up as did his retention. He had hit that marketing sweet spot of delivering the right content to the right audience.

Who is your perfect audience? Have you spent the time to clearly identify who they are, what their pain points are and what you can do to help eliminate their pain?

Also, given your current client base (or the audience you’d like to develop), what is it that they actually need in terms of content? Is what you’re currently delivering (or developing), meeting that mark or are you a little off base?

This is the time when you ask for help, a fresh set of eyes. When you’ve developed your own content, often you’re too close to it to have an impartial view of its effectiveness. Find someone who is seriously competent in your field, who has strong business sense and who will tell you the truth. Then listen to what they say and decide whether or not you will make the suggested tweaks or revamps.

When you take the time to carefully and thoughtfully identify your ideal audience for your content and the ideal content for you audience, you will improve your odds of success.

Cass Mullane’s calm, comfortable approach consistently yields positive results for clients. Her business and personal coaching practice, www.ProsperCreatively.com, specializes in delivering solid left brain business skills to right brainers and creatives in a fun, visual way. She’s a best selling author, a contemporary abstract artist and creator of the Cool Stuff Jar™ Retreats.You can also visit Cass on Facebook!

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