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Creative dreams flourish with positive support. For the past two years I’ve been participating in a 90-minute conference call every other Wednesday with my Nurture Huddle. In fact, we’ve got our call tonight – Yay! We’re a small group of creative bloggers who get together to help support each other in our creative process and in going after our big dreams. Their support and encouragement have been invaluable. We’ve watched each other grow and stretch, move past challenges, and bring our visions to life.

When I’m working with clients, one of the things I hear a lot is that they feel alone going after their dreams and growing their business. It can feel isolating working for yourself or taking risks that other people in your day-to-day life might think are totally crazy. Having a support system like a Nurture Huddle can give you the perspective, encouragement, and accountability that will propel your forward with more confidence, ease, and fun. You’ll feel understood, heard, and called forth to your bigger self.

Here are some tips for creating  your own Nurture Huddle:

  • Choose people who are also working on their business or creative projects so that you can mutually support each other. Four to seven huddlers is a good size to get different perspectives and still have an intimate feel. Make sure your huddlers are positive, constructive people you can count on. Because you can meet by phone, your huddlers can live anywhere.
  • Set up a conference call line. There are several free services like freeconferencecalling.com or freeconferencecall.com. Or you can use video conferencing like Zoom or Google Hangouts.
  • Depending on the nature of the calls, you can get agreement with the group if you want to record the call so that the ideas are easier to refer back to. We don’t record our Nurture Huddle calls, but I’ve been on other accountability type calls where we do because sometimes there’s some great brainstorming that can happen and you might not be able to write down the great ideas fast enough.
  • Rotate leadership each time so that each huddler facilitates a call. The call leader sets the agenda and reminds people ahead of time when the call is and what the conference call number and pin is. During the call the leader kicks off the Huddle and helps to move the conversation along so that each Huddler can get her turn.
  • As each Huddler shares, make sure that you’re identifying what they want accountability around so you know what to follow-up with the next time you all gather.
  • Over time your calls may become more casual and organic as you get to know each other more deeply.  But when you’re first forming, it’s good to have some structure so that you create a safe container for sharing.
  • On the very first Nurture Huddle call, get alignment around group agreements such as confidentiality, time commitment (including how long the huddle will exist for and when, how long, and how often calls will be), group communication between calls, how to handle accountability with each other, role of leader, etc.
  • You can keep in touch via e-mail in between calls and/or you can set up a private blog or online community to help you stay connected.

Reach out to a few people this week to see if they’d be interested in forming a Nurture Huddle with you. Try it out for 3-6 months and go from there. I hope you’re able to get some good nurturing and huddling!

Right-Brain Booster

Keep a “kudos and feel good folder.”

Collect all the affirming and encouraging emails, cards, and messages you get from your clients, creative cohorts, family, and friends.

If you need a positive pick-me-up, read their kind words and remind yourself just how amazing you are.

Take one dose of Right-Brain Booster as needed to enhance your creative intuition.

Name: Meghan Unterschultz
Company Name: Athena Communications Inc.
Website: www.athenacommunications.ca
Twitter: @AthenaLanguage and @AthenaTranslate

Note from Jenn: This week’s spotlight is such a great example of teammwork. It was cool to hear how the three women of Athena Communications Inc. collaborate in their business and how they co-created their Right-Brain Business Plan after a day of strategic planning. I loved hearing how each person brought a different style and process to the table.  I’m sure you’ll be inspired by their shared vision, collaboration, and ambition. (All photos courtesy of Meghan Untershultz.)

Business Plan Spotlight

What is your business and what makes your business unique?

Athena Communications is a translation and editing services company owned and operated by a trio of smart, dedicated, energetic women. In a nutshell, we are all about the written word, in any language.

Words are our artistry. Painters have their brushes, sculptors their chisels, and architects their drafting pencils. We have our dictionaries. With our tools, we create ideas. We reveal solutions. We build bridges of understanding.

Athena Communications was born out of a love of words and language, and a dedication to exceptional customer service. We are a small team with over 18 years experience between us in the language and communications fields. We know what we’re doing, and we apply that expertise to our clients’ projects.

How has the Right-Brain Business Plan helped you? What is different for you and your business after approaching planning in a creative, visual way?

We began putting our RBBP together quite late in the evening after a long day of strategic planning. We were tired and wanted to get it accomplished as quickly as possible. After we started, it became impossible to rush the process, but we found that we didn’t need to. Even though our bodies were exhausted, our minds were energized by the creative exercise.

Having our business plan hanging on our office wall, brightly coloured and visually engaging, keeps us focused on our goals and motivated to push forward through any daily drudgery or difficult obstacles we face.

How do you use your creative intuition in your work?

We do our planning with mind maps, organizing ideas and tasks together based on similarity rather than by timelines or other linear categories. We keep a ‘parking lot’ document of ideas and long-term plans and goals that crop up in meetings, in discussions, or random moments so that nothing is lost and we can revisit them and put them into action when the time is right.

Is there anything you’d like to share about your Right-Brain Business Plan in terms of what it’s made out of or how you made it?

As three women operating a business as partners, we know the importance of communicating in ways that make sense to a variety of ‘brain’ styles. We created our RBBP as a collage on a large poster board so we could hang it in our office. As we laid out the images we selected, it became clear that we were each visualizing the end result in a different way. Michelle naturally organized the images into logical categories with labels, Imelda laid out the images in clusters with spaces between them, and Meghan wanted to fill all the blank spaces. Meghan finalized this plan, and the background is filled since this is what her brain comfortably likes to look at. Next year, Michelle or Imelda will finalize the visual plan, and it will look entirely different.

What’s your vision for your business?

It may sound grandiose, but we dream of creating a new kind of company that offers our clients all the communication solutions they need, allows employees the freedom, flexibility, and autonomy needed to excel, and gives back to our community. Our business is built upon relationships, and we want to manage it in a holistic and organic way.

We are ambitious and driven to succeed, and we are equally determined to achieve that success on our own terms. In our minds and hearts, our business is intertwined with our commitment to our families and our communities. Imelda envisions a business her children look to with pride, wondering if they may work there one day. Michelle believes in people and she aspires to create a living legacy, a manifestation of how a company that focuses on relationships with staff, clients, suppliers and partners can be an inspiration and a role model. Meghan dreams of a company that gives back and creates prosperity not only for its stakeholders but for our local and global communities. Our business is inherently personal-and we would have it no other way. Athena Communications is an extension of ourselves, and as such it is a living entity that will evolve as we do. We imagine ourselves twenty years from today, looking back in awe at all we have accomplished and looking forward with purpose to the opportunities peeking over the horizon.

Our Vision

We will build a company that enables the global exchange of ideas and information, and offers straightforward communication solutions for our clients. We recognize that play and happiness are integral to business success, and we interlace the qualities of autonomy, gratitude, sharing, learning, and innovation to build a company that acts with integrity, leads with passion, and earns the trust and respect of team members, partners, and clients. We listen to ensure clarity, we are responsive to generate energy and momentum, and we use our values to make sound business decisions and to build long-lasting trust relationships. We make no assumptions and we reserve the right to change our own rules to act in the best interests of our team, our partners and our clients.

Our Mission

We help businesses and organizations communicate clearly to their customers, business partners and stakeholders by providing expert and start-to-finish translation and editing solutions.

What advice do you have for other creative entrepreneurs?

Listen to your hopes, not your fears.
Trust your dreams, and do not shy away from greatness.
Think big, but take it one small step at a time.

Is there anything else you’d like to share?

Even if you do not operate a creative business, starting any business is an act of creation. And starting your own business is worth it, even if it feels scary and overwhelming. To borrow from Nike, just do it!

Creative Resources

Click here for more information about Meghan Unterschultz.

Click here for Right-Brain Business Plan™ e-Course and the Right-Brain Business Plan e-Book.

Right-Brain Resource Roundup

I’ve been in Vancouver British Columbia this week for some masterminding with the brilliant Andrea J. Lee and fabulous fellow participants of her Wealthy Thought Leader mentorship program. On Tuesday, Andrea hosted TEDxYVR and we watched eight TED talks around Andrea’s theme of “Playing with Possibilities.”

My favorite talk that we watched was this one from Tim Brown on creativity and play from a couple years ago. I really loved the experiential exercises he did with the audience (we did them too, well, except for the slingshot things – you’ll just have to watch!). He gave fascinating examples about using exploring, building, and role playing to increase your design creativity.


I also enjoyed Matt Ridley’s talk on When Ideas have Sex. His discussion about the meeting and mating of ideas to make new ideas made me think about the organic emergence of #emmit that happened in the Twitterverse this week. It’s as if the Right-Brain Business Plan had sex with a clown (it’s not that dirty, really!).

Tori Deaux is hosting an #emmit chat this Saturday, December 11th at 3pm EST. Visit her post for the latest info on tomorrow’s chat. There’s bound to be lots of great meeting and mating of ideas on having fun in your business!

Left-Brain Chill Pill

Find one small thing to celebrate.

If you’re ever feeling superstuck or down in the dumps, find one itty-bitty thing you can celebrate, and celebrate now!

I don’t care if it’s the fact that you just replenished the staples in your stapler. When you’re feeling low, every little step forward counts. Being a creative entrepreneur can be a tough job, so cut yourself some slack.

Take one dose of Left-Brain Chill Pill as needed to quiet your judging mind.

With 2011 right around the corner, I like to take this time to start planning for the new year. I actually get excited about planning because for me it means, rolling up my sleeves, whipping out colorful markers, and mapping out all of my creative ideas.

Here are some of my favorite right-brain business planning supplies and tools that make the process fun and effective:

This Paper Source giant wall calendar is the bomb. I tear off each month and tape them all along a wall in my creative space. I plan out my projects and plot my milestones using sticky notes and colorful markers.

Of course sticky notes are a staple and you can spruce up your collection by getting fun shapes like flowers, stars, and arrows.

Like many creatives, I’m usually working on multiple projects and ideas at once. I love tucking away my clutter and chaos in these colorful boxes from IKEA.

I’ve been swearing by Levenger Circa Notebooks for more than a decade. I love the versatility of this cross between a spiral notebook and three-ring binder. I have the hole punch, too, so I can add in my own paper and doodles.

My latest Levenger love is the Oasis Concept Pad. It’s large pad of paper with a blank middle perfect for placing sticky notes and mind mapping flanked by two lined columns for notes and to-dos. You can also fold the sheets in half, hole punch, and stick in a Circa notebook. Heaven!

My Staedler Triplus Fineliner pens are my trusty note-taking companions. I love that the carrying case transforms into a stand.

I also love having a magnetic bulletin board where I can post my goals, vision boards, and other inspirational goodies, a small easel on my desk to display my values cards, and a mini notebook to carry around in my purse so I can capture ideas on-the-go.

What tools do you use in your creative planning process? I’d love to hear. May your planning for the new year be filled with sparkles and magic.

Right-Brain Booster

Personify your business plan or creative projects

Follow circus ringleader Tori Deaux’s lead and give your plans and projects silly names. Tori named her business plan Emmit and he sure became the life of the party!

If your Right-Brain Business Plan was a character who would he or she be?

Take one dose of Right-Brain Booster as needed to enhance your creative intuition.

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