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Media Page and Press Kit

Press Inquiries | About Building Your Business the Right-Brain Way |About The Right-Brain Business Plan | Author Bio | Author Headshots | Media Highlights | Social Media Links | Photos | Badges/Graphics

For press inquiries, please contact:

Monique Muhlenkamp
Publicity Director, New World Library
415-884-2100 Ext. 15
monique @ newworldlibrary.com

About Building Your Business the Right-Brain Way (New World Library, 2014):

rbbiz-book-coverIf you’ve started a business, you know that the journey toward success can be both invigorating and confusing, so where can you find advice that is practical and focused but still as playful and passionate as you are? Look no further than this book, which combines solid business expertise with a right-brain perspective that inspires creativity and innovation. Jennifer Lee’s fresh, empowering approach emphasizes taking action and continually improving to achieve extraordinary long-term results.

Building Your Business the Right-Brain Way offers real-world-tested techniques that can benefit all sorts of businesses, whether you’re a sole proprietor running a coaching practice, a crafter looking to license products, a wellness professional with a team of employees, or any creative soul making a meaningful difference with your work. You’ll discover how to:

  • assess your business’s unique “ecosystem”
  • build your brand and attract, engage, and keep ideal customers
  • develop new income streams that better leverage your time and resources
  • promote your products and services with authenticity and ease
  • grow your team (virtual and in-person) and manage staff and vendors
  • establish infrastructure and procedures to keep operations running smoothly
  • carve out vital white space to pause, reflect, and celebrate

Title: Building Your Business the Right-Brain Way
Author: Jennifer Lee
ISBN-10: 1608682560
ISBN-13: 978-1608682560
Format: Paperback, 248 pages, 7" x 9"
Retail Price: $21.95
Publisher: New World Library
Release Date: April 15, 2014

Three essential points in the book:

  • Jennifer's fun and accessible business-building methods will help creative entrepreneurs increase their bottom-line without going cross-eyed from boring, traditional left-brain approaches. Entrepreneurs who typically shut down when it comes to more of the tactics of growing a business will actually be relieved to find a resource that speaks their right-brain language.
  • This is not just about following your passions, it's also about making sure your business is healthy so you can continue to share your gifts with the world and sustain yourself.
  • The visual play sheets will spark your intuition and creativity as you map out key growth activities such as your products and services, launch plans, and moola-making methods.

Book Includes:

  • Full-color photographs of artwork from 38 featured Right-Brain Entrepreneurs
  • Full-color hand-drawn art throughout, including 9 illustrated play sheets

Building Your Business the Right-Brain Way Press Release

Building Your Business the Right-Brain Way Interview questions

About The Right-Brain Business Plan (New World Library, 2011):

Millions of artists, entrepreneurs, crafters, and solopreneurs dream of making a living doing what they love. But turning their vision into a viable business plan can feel like trying to fit a square peg into a round hole. Jennifer Lee knows what it’s like to make the entrepreneurial leap — and how to do it successfully. The key is showing creative types how to use — rather than stifle — the imagination and intuition that make them creative in the first place. Lee’s illustrated, colorful worksheets and step-by-step instructions are playful yet practical, enabling readers to get down to the essential business of defining their vision and nailing down plans for funding, marketing, networking, and long-term strategy. Both budding and seasoned business owners will benefit from Lee’s wonderfully original approach.

Title: The Right-Brain Business Plan: A Creative, Visual Map for Success
Author: Jennifer Lee
ISBN: 978-1-57731-944-3
Format: Paperback, 240 pages, 7" x 9"
Retail Price: $19.95
Publisher: New World Library
Release Date: February 2011

Three essential points in the book:

  • Doing a business plan in the new creative economy requires moving beyond the traditional business plan. The old way of doing things keeps people stuck in limited, black and white thinking. The new way of right-brain business planning ignites innovation by bringing intuition and creativity back in business planning.
  • Business planning is typically considered hard, intimidating, boring, and overwhelming, but it can be fun, creative, accessible, and do-able.
  • In addition to being a business planning book, the Right-Brain Business Plan helps creative entrepreneurs to move past mental blocks, engage their intuitive genius, and grow a business that authentically expresses who they are.

Book Includes:

  • 36 full-color photographs of artwork from 22 featured Right-Brain Entrepreneurs
  • Full-color hand-drawn art throughout, including 9 illustrated play sheets

The Right-Brain Business Plan Press Release

The Right-Brain Business Plan Interview questions

Author Bio

Long version:
Jennifer Lee is the founder of Artizen Coaching and the author of Building Your Business the Right-Brain Way and the bestseller The Right-Brain Business Plan, which has helped tens of thousands of entrepreneurs around the world launch their creative businesses.

Before pursuing her own passions full-time, she consulted for ten years for Fortune 500 companies such as Gap Inc., Accenture, and HP, helping leaders and organizations manage change. As a director of executive development for Gap Inc., she led onboarding and coaching programs for those at the level of vice president and above. She grew her coaching business in her spare time, and in 2006 Jennifer made the courageous leap from corporate America to living the life of her dreams.

Jennifer has been featured in the Wall Street Journal, U.S. News & World Report, Entrepreneur, Whole Living, Family Circle, and Cloth Paper Scissors Studios; in several books; on numerous radio shows; and on ABC7 TV. She has also partnered with Levenger to develop the Right Brain Business Plan Circa Notebook.

Jennifer holds a BA in communication studies from UCLA and an MA in communication management from USC. Things that light her up include getting lost in a good book, indulging in a midday nap, painting up a storm, and hiking in the woods. She lives in the San Francisco Bay Area with her creative, rather left-brain husband and their sweet husky-Lab mix.

For creative inspiration and more information on Jennifer's programs and products visit rightbrainbusinessplan.com.

Shorter version:
Jennifer Lee is the founder of Artizen Coaching and the author of Building Your Business the Right-Brain Way and the bestseller The Right-Brain Business Plan, which has helped tens of thousands of entrepreneurs around the world launch their creative businesses.

After spending 10 years climbing the corporate ladder and getting tired of living her dream "on-the-side," she took the leap to pursue her passions full-time. Jennifer has been featured in the Wall Street Journal, Entrepreneur, U.S. News & World Report, Whole Living, Family Circle, Cloth Paper Scissors Studios, and Choice.

She received her coaching certification and leadership training through the prestigious Coaches Training Institute. She is also a certified yoga instructor, a certified Expressive Arts Facilitator, a certified meditation instructor, and holds a B.A. in Communication Studies from UCLA and an M.A. in Communication Management from USC. She lives in the San Francisco Bay Area.

Short version:
Jennifer Lee, author of Building Your Business the Right-Brain Way and bestselling The Right-Brain Business Plan, spent a decade climbing the corporate ladder before pursuing her creative dreams. Through her popular programs, products, and writing, she empowers others to follow their passions. She lives in the San Francisco Bay Area with her husband and sweet husky-lab mix.

Author Photos for Download

Photo credit for all of these headshots goes to Portraits to the People. Right-click to save low-res versions. Click on image to download high-res versions. If you need other dimensions, please contact info @ artizencoaching.com and we will be glad to get you what you need.



























Highlights of Media Appearances and Mentions:

Featured in These Books

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Photos

Feel free to use any of the images below in your post. If you have a specific type of image in mind please let me know.



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Photo Credit: Rebecca Stumpf

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