The Right-Brain Business Plan Book: Media Page and Press Kit

About the Book | Press Inquiries | Author Bio | Author Headshots | Media Highlights | Social Media Links | Photos | Badges/Graphics

About the Book:

Millions of artists, entrepreneurs, crafters, and solopreneurs dream of making a living doing what they love. But turning their vision into a viable business plan can feel like trying to fit a square peg into a round hole. Jennifer Lee knows what it’s like to make the entrepreneurial leap — and how to do it successfully. The key is showing creative types how to use — rather than stifle — the imagination and intuition that make them creative in the first place. Lee’s illustrated, colorful worksheets and step-by-step instructions are playful yet practical, enabling readers to get down to the essential business of defining their vision and nailing down plans for funding, marketing, networking, and long-term strategy. Both budding and seasoned business owners will benefit from Lee’s wonderfully original approach.

Title: The Right-Brain Business Plan: A Creative, Visual Map for Success
Author: Jennifer Lee
ISBN: 978-1-57731-944-3
Format: Paperback, 240 pages, 7" x 9"
Retail Price: $19.95
Publisher: New World Library
Release Date: February 2011

Three essential points in the book:

  • Doing a business plan in the new creative economy requires moving beyond the traditional business plan. The old way of doing things keeps people stuck in limited, black and white thinking. The new way of right-brain business planning ignites innovation by bringing intuition and creativity back in business planning.
  • Business planning is typically considered hard, intimidating, boring, and overwhelming, but it can be fun, creative, accessible, and do-able.
  • In addition to being a business planning book, the Right-Brain Business Plan helps creative entrepreneurs to move past mental blocks, engage their intuitive genius, and grow a business that authentically expresses who they are.

Book Includes:

  • 36 full-color photographs of artwork from 22 featured Right-Brain Entrepreneurs
  • Full-color hand-drawn art throughout, including 9 illustrated play sheets

For press inquiries, please contact:

Monique Muhlenkamp
Publicity Director, New World Library
415-884-2100 Ext. 15
monique @ newworldlibrary.com

Press Release

Interview questions

Author Bio

Long version:
Certified coach, writer, and artist Jennifer Lee is the award-winning author of The Right-Brain Business Plan and the founder of Artizen Coaching. Before pursuing her own passions full-time, she consulted for ten years for companies such as Gap Inc., Accenture, Sony, and HP, helping leaders and organizations manage change. As a director of executive development for Gap Inc., she led onboarding and coaching programs for those at the level of vice president and up. She grew her private coaching business in her spare time, and in 2006 Jennifer made the leap from corporate America to entrepreneurship after realizing she needed to stop living her own dream on the side.

Now she is on a mission to empower people to awaken their innate creativity and make a living doing what they love. When she's not coaching, writing, or leading groups, she's either painting up a storm, reading in her hammock, practicing yoga, making arts and crafts, or indulging in a midday nap (one of the fabulous perks of being self-employed).

Her bestselling book has helped thousands of entrepreneurs around the world grow their businesses authentically and creatively. Jennifer has been featured in Whole Living, Entrepreneur, Family Circle, Cloth Paper Scissors Studios, and Choice magazines.

Jennifer holds a bachelor's degree in communication studies from UCLA and a master's degree in communication management from USC. She lives in the San Francisco Bay Area with her creative, rather left-brain husband.

For creative inspiration and more information on Jennifer's coaching, workshops, e-courses, and innovative products, visit Artizencoaching.com and Rightbrainbusinessplan.com.

Shorter version:
Jennifer Lee is the founder of Artizen Coaching and the award-winning author of The Right-Brain Business Plan: A Creative, Visual Map for Success (New World Library, 2011). Her bestselling book has helped thousands of entrepreneurs around the world grow their businesses authentically and creatively.

After spending 10 years climbing the corporate ladder and getting tired of living her dream "on-the-side," she took the leap to pursue her passions full-time. Jennifer has been featured in Whole Living, Entrepreneur, Family Circle, Cloth Paper Scissors Studios, and Choice magazines.

She received her coaching certification and leadership training through the prestigious Coaches Training Institute. She is also a certified yoga instructor, a certified Expressive Arts Facilitator, and holds a B.A. in Communication Studies from UCLA and an M.A. in Communication Management from USC.

Short version:
Jennifer Lee, the founder of Artizen Coaching and the bestselling author of The Right-Brain Business Plan, spent a decade climbing the corporate ladder before pursuing her creative dreams. Through her popular workshops, coaching practice, and writing, she empowers others to follow their passions. She lives in the San Francisco Bay Area.

Author Photos for Download

Right-click to save low-res versions. Click on image to download high-res versions. If you need other dimensions, please contact info @ artizencoaching.com and we will be glad to get you what you need.











Highlights of Media Appearances and Mentions:

For a complete list of media mentions, visit the "In the News" section of Artizen Coaching.


Social Media Links - Connect w/ Jenn:

Twitter: @artizencoaching
Facebook: RBBP Facebook Fan Page
RBBP website: Right-Brain Business Plan
Video Summit website: The Right-Brainers in Business Video Summit
Coaching website: Artizen Coaching
Personal blog: Jenn's Blog
iPhone Instagram app: @jennlee (please note two n's)


Photos

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