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Kalema White

Name: Kalema White
Business Name: Called Beautiful Creative
Instagram: @calledbeautifulcreative

Note from Jenn: I had the pleasure of meeting (and sitting next to!) Kalema back in 2014 during my London RBBP meetup and hearing about her inspirational card designs. Here’s a group shot of that fun afternoon (ah, looking forward to when we can safely gather in-person again!). A few years after that, Kalema and I had the chance to chat about her Big Vision at the time. I was delighted to get this recent RBBP update from her and to see how she’s really claiming her artist self! Woohoo! I also love how her RBBP journey shows us that visions unfold and evolve over time and how important it is to enjoy what you are doing. Thanks so much for sharing, Kalema! I’m so excited for you about this new direction and I can so feel the joy and creativity behind it.

This is part of a series of “Where are they now?” RBBP Spotlight posts that will be shared throughout 2021 in celebration of the Right-Brain Business Plan book’s 10th year anniversary.

Business Plan Spotlight

What is your business and what makes your business unique?


Kalema’s 2020 RBBP cover declares, “I am an Artist!”

My new business has not started yet through this process I realised that I am an artist. Which makes no sense if you were consider that fact that I have a degree in Graphic Design, I have freelanced and up until a couple of years ago had an Etsy shop designing cards with inspirational messages! Because of choices I made out of fear I relegated my creativity to a hobby and then it died a very slow and painful death!

I plan to become a book artist and I will create beautiful pieces that tell stories, I’m still figuring out what these stories are!

How has the Right-Brain Business Plan® helped you? What is different for you and your business after approaching planning in a creative, visual way?


Kalema’s super creative Business Self Portrait from her 2020 RBBP

When I started this plan I had no idea about what I wanted to do, the plan gave me a structure to work through but also the freedom to figure things out as I went. I discovered what I really wanted to do and how I wanted to do it. I was able to dream big dreams at the beginning then work out all the small steps that I needed to take to get there.

As the plan was just for me I was able to express myself knowing that I was the only one that needed to understand it.

It was also a great tool to use to help me to communicate with my husband about my vision, once I had finished I did a show and tell with him and explained each section and he had an opportunity to ask me questions and make suggestions.

Tell us about your RBBPs through the years:


The cover of Kalema’s 2016 RBBP

My first plan was done in 2016 I had already started my business on Etsy but felt stuck and wanted to take my business to another level. The plan helped me to identify what was important to me and the direction I wanted my business to go in. As a result I did a redesign of most of my product lines and packaging so that things began to look cohesive. Sales began to steadily increase I received my highest order to date which was a sale of 200 units. BUT! as time went on things began to drag and I realised that I was not enjoying what I was doing.


The inside of Kalema’s 2016 RBBP

At the end of 2018 I decided to take a break to regroup and reorganise and see if I could inject some life back into what I was doing. It was only meant to be for a couple of months but it turned into over 2 years. In that time I attempted 2 more business plans but didn’t complete them. I also started to train as a life coach thinking that this might be the way I could redirect my business but this too became a drag.

Then the pandemic hit and although I was working from home I had a lot more time on my hands so I decided to do a few online creative workshops and I found that I was really enjoying them, something about painting and mark making resonated with me. I realised that I hadn’t felt this way in a very long time, not in my previous Etsy business and not as an aspiring life coach.

In September 2020, I began my current business plan, I had no idea what I wanted to do but that didn’t matter and it wasn’t the point. I wanted to just be honest with myself and see where that led me. The cover declares: “I AM AN ARTIST” – this was my realisation as I was putting the plan together. About a month after completing the plan I knew that I wanted to be a book artist, something I had loved doing when I was at University.

So my goal now is to develop my skills and get my work out there and see where it takes me.


The inside of Kalema’s 2020 RBBP

What advice do you have for other creative entrepreneurs?

It’s ok to stop. If there is no enjoyment in what you do then this is an indication that something is off and there are times when you will only be able to figure it out once you give yourself the space to do so.


Want to create your own Right-Brain Business Plan®? The Right-Brain Business Plan® Kit includes supplies to make your own accordion book style visual business plan.
Sarah Bellman


Name
: Sarah Bellman
Company Name
: Holistic Rebel LLC
Website: http://www.holisticrebel.com
Facebook Page: https://facebook.com/HolisticRebel/
Twitter: @SarahBellmanLMT
Instagram: https://instagram.com/HolisticRebel

Sarah Bellman is a Right-Brain Business Plan® licensed facilitator located in Ohio. She’s the October guest host of our RBBP Facebook group so make sure to stop by and get some support and encouragement from her. Plus, if Sarah resonates with you and you are interested in integrating aromatherapy, crystals, and elemental theory into your sacred space then check out this Feng Shui Guide here.

Business Plan Spotlight

What is your business and what makes your business unique?

I have grown into two LLCs. One is service-based massage therapy with a shop featuring artisanal brands called Lavender Moon Spa & Botanica whereas the second is a hand-crafted herbal skincare line known as Holistic Rebel. The two businesses are separate entities but are very compatible with one another. Current office setup is in a quiet country setting with a shop, massage room, and aroma lab. Getting into vending events for festivals, expos, and conferences.

Also, I am a Right-Brain Business Plan Licensed Facilitator helping other like-minded creativepreneurs a support system for building their business in a way that supports them. My workshops are accredited by NCBTMB and offer continuing education hours for holistic practitioners.

How has the Right-Brain Business Plan® helped you? What is different for you and your business after approaching planning in a creative, visual way?

The RBBP found me in 2011, a year after I graduated from college and felt lost and unsure of my career path. At that time I had been a massage therapist for 7 years with BIG dreams but no plan. I started reading Jenn’s book and created my BIG vision board which led to 4 more RBBP plans because my dreams were flowing in and becoming my reality. This creative, visual business planning has helped me to build a framework for my goals and projects which acts as a baseline. Progress is being made and results are noticeable. I kept showing up, creating, organizing, evolving, and envisioning – I kept showing up and celebrating. I better understand my strengths and talents along with weak spots to know when to set boundaries, ask for help or accountability. And connect with other creative-minded business people!

What goals (big or small) on your business plan have you already accomplished or have made progress on?

Started with a DBA which has evolved into two LLCs. I am living my best life on my terms, my schedule, my perfect clients/customers. I am my own boss and my honey helps me in my business. I love it! It is hard work with a lot of decision making and not always easy or profitable but I don’t imagine doing anything else. Just better! I feel connected to a great team of cohorts to round out areas I need support in – bookkeeper, graphic designer, accountant, accountability partner who is a tech/website guru, health professionals – more than ever. The biggest accomplishment has been the mental shift from anxiety and fear into creating a doable plan to get what I want and to really celebrate my progress from the tiniest step to build the moment to gigantic leaps. I don’t feel in my own way as much.

Why do you love teaching the Right-Brain Business Plan® and using it with your clients? What are some client success stories?

I am so grateful for Jenn and the RBBP for what it has done for my life. I jumped at the chance to become a licensed facilitator in 2015. Watching the process help so many creative people build a framework around their abstract notions and ideas into something tangible and measurable. Participants have ranged from artists, healers, massage therapists, chiropractors, salon owners, herbalists, hairstylist, fitness instructors, creative business owners from little to advanced experience. Every workshop seems to have some hidden theme that connects each one of us, adds a bit more support and shines a light on doable action steps. Dreaming, learning, sharing and working with other creativepreneurs melts away resistance, fear, feeling alone and obstacles. It’s truly inspiring and motivating!

How do you use your creative intuition in your work?

Every day! I am a reiki practitioner/master so am always working with my intuition and 3rd eye chakra. I learned years ago to always trust that. Always! It’s crucial with healing work. Am an avid learner of energetic studies, TCM, Ayurveda, plant intelligence, aromatherapy, crystals, chakras. Throughout my day I incorporate therapy techniques, herbs, essential oils, colors, flower essences, crystals for my own healing or for others. When making products, I’ve had an essential oil or herb that has jumped out at me so I go with it. I really try to trust the process and the timing of things. And show up for self-care and restorative time. Oh, and my workspace is very sacred to me so feng shui and intuition are used for decorating.

Is there anything you’d like to share about your Right-Brain Business Plan® in terms of what it’s made out of or how you made it?

I have one huge dream vision board that wouldn’t end, two envision binders full of exercises from Jenn’s book and home study. The ideas where constant, I could not turn them off. I would do one plan, complete it then be off to a new project or revenue stream. Before I started facilitating RBBP workshops I wanted the experience as a student and went to a 4-hour workshop from another facilitator and made a plan with the official RBBP (accordion style) kit. When my entire office setup changed I felt inspired to do something a bit different with a digital version ~ it really helped me with decorating my office space. Helped me share my inspiration when working with a feng shui practitioner. I do a new RBBP whenever a fresh start is needed. It’s an ongoing process.

What’s your big vision for your business?

Right now, I am very comfortable with where my businesses are – I have reached most of my goals from 2011-2016ish. With that said this state has peaked and I’m turning towards owning a building and land in which my businesses will be flourish. I am in no hurry. Just started to dream of a quiet little setting, ideal for a holistic healing center with other practitioners, a larger botanical shop with lots of free aromatic whiffs and aromatic lab for workshops, working with 3rd party labs for testing and quality standards, maybe have a salt cave relaxation room, on-site laundry services (this will be living the dream!), well trained staff, organic herbal gardens and a greenhouse. Love the idea of a beautiful water feature. And traveling more for conferences, workshops, and vending events.

What advice do you have for other creative entrepreneurs?

Start with one baby step. Then another. Action helps with clarity so the cycle builds momentum. Notice your progress, the shifts in your perspective. Doesn’t seem like much at first but have patience and faith, over time you’ll see measurable results. Really celebrate your achievements – big, small, and especially the tiniest – doing so makes you want to show up more. And prevents burnout and analysis paralysis. Give yourself plenty of room to breathe and adapt as needed. Be in alignment with your values and the process and go with the flow. Trust yourself and keep checking in.

Keep showing up for yourself and your dream. What you are doing is beautiful and empowering work! Just takes consistent steps forward, lots of self-care, maybe a dash of therapy. Live your best life, share your talents with the world and love your workspace. Make it sacred. Surround yourself with sources of inspiration and positive productive people. If you are interested in integrating aromatherapy, crystals and elemental theory into your sacred space then check out this Feng Shui Guide here.


Want to create your own Right-Brain Business Plan®? The Right-Brain Business Plan® Kit includes supplies to make your own accordion book style visual business plan.
Fabiana Grassi


Name
: Fabiana Grassi
Company Name: Fabiana Grassi Interpreter and Translator
Website: https://collettivointerpreti.com/project/fabiana-grassi/
Email: fabiana.grassi@collettivointerpreti.com

Fabiana Grassi is a freelance interpreter and translator located in Italy. She recently sent us an email sharing her excitement about finding the RBBP. We were equally excited by her enthusiasm and her get-it-done attitude and asked her if she’d be willing to share her RBBP with us here. We love seeing entrepreneurs find clarity, take action, and celebrate their creativity! Thanks, Fabiana for sharing more about you and your business.

Business Plan Spotlight

What is your business and what makes your business unique?

I’m a freelance interpreter and translator, I mainly work with direct clients instead of agencies because I prefer to have direct contact with my clients. I value quality above everything, not only for the translation itself but also for the overall service. I’m also a very creative person and I consider myself an artist (I draw, paint and sew quite well). My creativity helps me find innovative solutions for my clients, I’ve been called the “MacGyver” of problem-solving! I love what I do and I’d like to make my clients feel that I’m their partner in their translation processes. Translation is often seen as a nuisance, but I want to prove it can be a nice experience if you do it with the right professional.

How has the Right-Brain Business Plan® helped you? What is different for you and your business after approaching planning in a creative, visual way?

Before my encounter with the RBBP I was both lost and overwhelmed. I knew what I had to do, but so many things had to be done and I couldn’t figure out how and when to do them. I was also kind of taking back my creativity and I couldn’t find inspiration for my artistic hobbies. When I started making my RBBP I felt something unlocking inside of me, my creativity got unleashed and I started using it for something different. As I finished every piece of the plan, my vision got clearer, my next steps were defined and I finally understood where I was going. I also used my creative note-taking symbols in the plan (they’re used in consecutive interpreting and they’re different for each interpreter). I now feel inspired in my everyday work and I’ve been using this creativity flow in my hobbies as well!

table display

What goals (big or small) on your business plan have you already accomplished or have made progress on?

I’ve definitely made progress on the marketing goals. I understood what I had to do and through which channels I had to do it, so I set up a publishing agenda and a measurable weekly contact goal for new clients and prospects. I’ve also started writing articles both on LinkedIn and on the website I share with some trusted colleagues, where we write a blog on translation and interpreting (the English part is still a WIP). But I feel that the most important progress so far is having a detailed path in front of me: it makes me feel inspired, empowered and ready to make it happen!

fabian grassi

How do you use your creative intuition in your work?

I use it to propose creative solutions to my clients in order to meet their goals and expectations. I also use it in my contacts with them (presentation brochure/kit, creative resume) and in my communication strategy. My consecutive interpreting notes are mainly made of creative symbols to summarize concepts and useful words. As for the “hidden” part of the work, I use my creativity in every plan, spreadsheet, and scheme.

Is there anything you’d like to share about your Right-Brain Business Plan® in terms of what it’s made out of or how you made it?

Since I didn’t know which final form would suit me best, I started with large pieces of paper for my big vision collage. I carried out every activity on regular A4 paper and then I put the relevant information on some larger paper sheets. My RBBP is both the larger papers – which are the visual schemes – and the A4 sheets with all the details in their original form.

origamifolds

What’s your big vision for your business?

I want to make people love translation. I want my regular clients to smile when their boss tells them they have to get a document translated, I want them to know exactly what to do if they need an interpreter for an event. I want to build a friendly environment for them to work with me while educating them on my job (all too often people have no idea how an interpreter works and how important client-interpreter collaboration is). I want to assist them and mainstream our working relations. I want my name to be associated with the values I take pride in quality, trust, attention, innovation.

What advice do you have for other creative entrepreneurs?

Follow your instincts. Do all the activities in this book. They may sound unrelated to your specific business, but you’ll end up getting more and more information every time, more and more details that will be useful in the future. Even those “serious” jobs like mine can benefit from some creativity and a fresh approach.


Want to create your own Right-Brain Business Plan®? The Right-Brain Business Plan® Kit includes supplies to make your own accordion book style visual business plan.

Chantel Zimmerman


Name
: Chantel Zimmerman
Company Name: Art and Soul Lab
Website: artandsoullab.com
Facebook Page: https://www.facebook.com/artandsoullab/
Twitter: @ArtistsWay

Chantel Zimmerman is a Right-Brain Business Plan® licensed facilitator based in Los Angeles. She’s the April guest host of our RBBP Facebook group so make sure to stop by and get some support and encouragement from her.

Business Plan Spotlight

What is your business and what makes your business unique?

I’m a Transformative Arts and Healing Specialist offering workshops, retreats, trainings, and private sessions. Through my company, Art and Soul Lab, I inspire people to transform their lives, their businesses, and the world using creative, mindful, and spiritual tools. These tools include The Right-Brain Business Plan, The Artist’s Way, SoulCollage®, Reiki, and Labyrinth Walking. I support individuals on their quest to build their business, increase their creativity, and tap into their inner wisdom, by deepening their connection to “Self” and “Source”. To transform the world I offer train-the-trainer sessions in SoulCollage® (24 CE’s), Reiki, and Labyrinth Facilitation.

What makes my business unique is my recognition that we have the answers we need inside, and the tools I use enable people to access those answers. Participants not only thrive but excel in a holistic manner, with me serving as their creative midwife.

How has the Right-Brain Business Plan® helped you? What is different for you and your business after approaching planning in a creative, visual way?

The Right-Brain Business Plan has helped me by enabling me to apply my creativity and intuition to setting my business goals, resulting in more expanded, outside-of-the-box thinking. By allowing myself to get out of my critical, analytical thinking mind and embrace my creative, spiritual side I find answers that reflect my values and my desire to be of service. Using the creative side of my brain means that more in-depth, innovative ideas and usually unexpected trajectories emerge.

rbbpplan

What goals (big or small) on your business plan have you already accomplished or have made progress on?

I believe in empowering people to aid and support themselves. To that end, my biggest goal was to become a trainer of trainers. I have done that in three areas of my work – SoulCollage®, Labyrinth Facilitation, and Reiki. I now train people as SoulCollage® Facilitators, Labyrinth Facilitators, and Reiki Masters. In addition to satisfying my desire to help people help themselves, being able to train facilitators also fulfills a goal of wanting to make the world a better place. By training others to help people recognize and engage their inner wisdom I’m enacting my “ripple effect”; I’m spreading my knowledge beyond my clients and on to the clients of my clients. It’s tremendously satisfying!

Why do you love teaching the Right-Brain Business Plan® and using it with your clients? What are some client success stories?

I love teaching the Right-Brain Business Plan because participants have “aha” moments that are generated internally by accessing their own creative wisdom. Using the RBBP, participants identify core dreams and recognize unexpected opportunities. They are inspired by the breadth and depth of their “knowing”. The Right-Brain Business Plan allows people to tap into more than just a business plan, it enables them to see their innate talents and qualities in new and meaningful ways, which in turns expands their sense of what’s possible with their business.

Client quotes:
“I am so much more connected to my purpose, and more aware of my values because of the planning I did with the Right-Brain Business Plan.”

“I loved being able to be creative and play instead of having to “stay in the lines” all the time, this has inspired me to reach new and different goals than I expected”

Is there anything you’d like to share about your Right-Brain Business Plan® in terms of what it’s made out of or how you made it?

I’ve made my Right-Brain Business Plan in a few different ways. For a long time, I would create collages that were a lot like a vision board, and I would add values cards and a moola map to these collages. In 2019 I did something different. I made my Right-Brain Business Plan from the Right-Brain Business Plan Kit. I love the accordion-style, flip board and playful nature of the Kit. I keep my plan on my desk where I can see it every day and be inspired. My plan also fits perfectly in my purse, so I’m able to carry it with me when I go to networking meetings and events. It gives me a great tool to share with other Creatives who are building their business; ultimately, when I share with these folks they see how they too could create a plan using their passion, expression, and spirituality.

origamifolds

What’s your big vision for your business?

My big vision is to inspire positive change individually and collectively and invite people to take actions that improve their lives and the world around them. My mission is to help folks experience their own inner “aha’s” and give them the tools to keep doing this.

What advice do you have for other creative entrepreneurs?

Jump in! Take risks! Try it! If at first you don’t succeed, try again. Trust yourself and your intuitive knowing, you are wiser than you think. Plan! Remember plans are dynamic, don’t get stuck and bang your head against the wall, do something different than you expected if that’s necessary. Be like water.


Want to create your own Right-Brain Business Plan®? The Right-Brain Business Plan® Kit includes supplies to make your own accordion book style visual business plan.

Tricia Ballad


Name
: Tricia Ballad
Company Name: Tangled Spirits Studio
Website: TangledSpirits.com
Facebook Page: https://www.facebook.com/TangledSpiritsStudio/
Instagram: @TriciaBallad

Tricia Ballad is a Right-Brain Business Plan® licensed facilitator based in Illinois. She’s the March guest host of our RBBP Facebook group so make sure to stop by and get some support and encouragement from her. Also, check out her free gift the Medicine Basket.

Business Plan Spotlight

What is your business and what makes your business unique?

I work with teens, young adults, and moms. My focus is on helping them discover and choose the story they will tell with their lives, and offering tools – like Right-Brain Business Plan! – that help them bring their stories into reality. Our work often begins with working through anxieties and insecurity around the Inner Critic, and culminates in crafting a unique plan for their work in the world. I try to balance the inner work – dealing with blocks, anxiety, and feelings of self-worth – with the outer, “practical” work of helping my clients discover their Soul Work, then creating a hands-on plan for bringing that work into the world.

How has the Right-Brain Business Plan® helped you? What is different for you and your business after approaching planning in a creative, visual way?

Before I discovered Right-Brain Business Plan, I would write up 100-page business plans that looked like what a business plan is “supposed” to be, but by the time I finished such a massive undertaking, I was completely sick of the entire idea. It felt like writing a business plan sucked all of the life and joy out of my plans. Since I began using Right-Brain Business Plan, I have a much fuller understanding of my business ideas – because I’m not just trying to come up with the “right” answers, but authentically exploring and experimenting – and I’m even more excited to move forward on them.

table display

What goals (big or small) on your business plan have you already accomplished or have made progress on?

Recently, I was offered a chance to work with teens through with a local foster agency, because I met a member of the board at a social event. Because of deep work I’d done on my business plan, I was able to speak passionately about my work and the benefits I’ve seen for my clients. I knew exactly what to say, without resorting to a rehearsed elevator speech. The board was so impressed, they asked me to submit a proposal on the spot.

Why do you love teaching the Right-Brain Business Plan® and using it with your clients? What are some client success stories?

I love teaching Right-Brain Business Plan to my clients because it allows them to approach starting a business – something that often triggers terrible anxiety and insecurity – with a sense of play. This allows them to do the work without getting mired in negative self-talk. I recently led two women through the process, and even though they were each at different stages of entrepreneurship, they both had major breakthroughs and “ah ha” moments. I loved how collaborative the small group was, because they were able to bounce ideas off of each other. This was so great because it allowed each of them to take their minds off their own work for a few moments and come back with fresh eyes.

Both women officially launched their businesses within a month of our workshop.

How do you use your creative intuition in your work?

My intuition is my greatest asset! I use it when I’m deciding which projects to add to my business and which to keep on the back burner. I also use it when I’m working directly with clients, to get a sense of the energy in the room and to know when it’s time to stretch boundaries and when we need to pull back into supportive structures.

Is there anything you’d like to share about your Right-Brain Business Plan® in terms of what it’s made out of or how you made it?

I love to experiment with the format of my Right-Brain Business Plan! I re-do my plan every 12-18 months, so that gives me a chance to try new things. My 2018 plan consisted of a large symbolic painting of my Muse, and an art journal where I recorded intuitive drawings, notes, ideas, etc.

I’m currently working on my 2019 Right-Brain Business Plan. This time I’m challenging myself to make it more portable and easily understood by others. I’m using a manilla file folder, which will hold hand-made booklets for each section of the plan. My Big Vision will be a mixed-media spread on the outside of the folder.

origamifolds

What’s your big vision for your business?

My big vision is to help my clients take ownership of their lives and livelihoods. The job market is uncertain, and the days of working a stable job for your entire career are over. I see entrepreneurship as a way to break free of systems that require us to spend the best hours of our lives doing work we don’t care about and aren’t well paid for – when the jobs are available at all. Instead of working two or three completely interchangeable jobs just to pay the bills, I envision a world where each of us is able to live comfortably doing the work that we are uniquely capable of doing, each making our own contribution to the world. Every time I help a young adult start a summer business or a mom open an Etsy shop, I am making my contribution toward that vision.

What advice do you have for other creative entrepreneurs?

Make friends with your Critic. It’s not going away, and the sooner you can work with it rather than fight against it (or try to ignore it) the easier your entrepreneurial journey will be.

If you’re not sure what type of business is right for you, or how your gifts and talents might translate into entrepreneurship, this free class will help you find the answers within. In Medicine Basket, we’ll use guided visioning, symbolic painting, and journaling to discover what gifts want to come forward for you at this time.

This class is a perfect lead-in to Right-Brain Business Plan! Medicine Basket


Want to create your own Right-Brain Business Plan®? The Right-Brain Business Plan® Kit includes supplies to make your own accordion book style visual business plan.

Karen Friedland


Name
: Karen Friedland
Company Name: Karen Friedland Fine Art
Website: karenfriedland.com
Facebook Page: https://www.facebook.com/ArtistKarenF/
Instagram: @artistkarenfriedland
Twitter: @ArtistKaren

Karen Friedland is a Right-Brain Business Plan® licensed facilitator based in New York. She’s the February guest host of our RBBP Facebook group so make sure to stop by and get some support and encouragement from her. Plus, check out Karen’s free gift 15 Great Apps For Artistic Solopreneurs.

Business Plan Spotlight

What is your business and what makes your business unique?

I am a visual artist, principally a painter, a teaching artist and a creative business coach. There are two main prongs to my business: sales and marketing of my art and art-related products and my teaching- art and creative expression- and coaching creatives.

My vividly hued artwork makes one’s spirit soar. It is a sensory experience that brings happiness through the use of color and satisfaction as one unravels the layers of complexity in the art. I sell my original artwork and reproductions. In addition, I offer hand-painted ceramic tiles, a line of original hand-painted jewelry and ART SPARKS, a creative project inspiration card deck. My teaching includes in-person workshops and courses, online courses and artist residencies.

I am that rare bird, an artist with a business sensibility, with a career in marketing and received an MBA before becoming an artist. I have been a Creativity Coach for 13 years.

How has the Right-Brain Business Plan® helped you? What is different for you and your business after approaching planning in a creative, visual way?

When I first heard of Jennifer Lee’s Right Brain Business Plan, I was listening to it on Creative Live while I was on a trip. I walked around with it plugged into my ear because I didn’t want to miss a minute. I knew it was meant for me. I then became part of Jennifer’s mentorship for several years.

The first and biggest change, was my perspective. I no longer was just an artist who sold her work, rather a business owner whose business is creating and distributing art and art products. I determined that my mission for my business is to bring artistic expression that is colorful, joyful and freeing. RBBP has helped me identify who my client is so I can reach out directly to them. By understanding the who, what and why of my business, I have been able to move forward in an effective way.

table display

What goals (big or small) on your business plan have you already accomplished or have made progress on?
Over the years, I have set and reached many goals. I have also set goals that I have not attained. I realized from going after them, that they were not things I really wanted. An equally valuable lesson.

I have attained interim financial goals. I have refocused my teaching from children to adult students and developed a following. I have developed new products including a creative project card deck, a jewelry line, a line of miniature paintings and of painted ceramic tiles. I have rebuilt my website, created an Etsy shop, have a regular blog and a significant presence on Instagram. I have created new syllabuses for course offerings and produced several courses online.

karen friedland rbbp workshop

Why do you love teaching the Right-Brain Business Plan® and using it with your clients? What are some client success stories?

I love teaching the Right Brain Business Plan because it takes one’s concept of how they might reach people and gives them a format, a structure upon which to build their business. It brings together the concepts of business with the creativity and entrepreneurship of individuals to let them attain their dreams. I love that the Right Brain Business Plan allows creatively-oriented people the means to understand and apply business principles to their endeavors to help them reach their goals. My clients have taken their business ideas from just a kernel to creating a full blown plan of how to launch and build the business. They have gained an understanding of who they want to reach and how to reach them. And then they created a timeline for implementing their programs.

How do you use your creative intuition in your work?
My creative intuition is a key part of every aspect of my business. In my art-making and product development, intuition is the determining element that adds originality and that special “extra something” to make the work exceptional. Likewise, as I bring my visibility and authenticity to the forefront, I take an inventive approach to meeting the world and letting them know about my business. I want the world to notice, to see what is uniquely me, so I need to present it in a way that gets me noticed. This too takes innovative thinking.

Is there anything you’d like to share about your Right-Brain Business Plan® in terms of what it’s made out of or how you made it?

I made early RBBPs in the standard accordion-fold way. Being a lover of unusual books, I made a version with origami folds, dividing my business vision into four sections. In my most recent one, my vision had grown huge and so did my Right Brain Business Plan. Making it so large, let me embrace and contain the breadth of my vision, encompassing its many facets.

origamifolds

What’s your big vision for your business?

My big vision for my business is expanding my visibility both as an artist and a teacher/coach. I am committing to developing a new series and getting gallery representation for it. I will develop four new online courses and create a new card deck for artists. While I’m unsure of the exact form it will take, I am looking to create an artistic collaboration.

What advice do you have for other creative entrepreneurs?

To the makers, writers and artists, I suggest you think of all the facets of your work as a business rather than just trying to sell a particular item. By taking a holistic approach, you incorporate all aspects of your business instead of parceling out individual tasks. This will let you plan your business overall.

Use your big vision as a holder for your dreams, in all their variations and discover what really matters to you. Get to know your perfect customers and they will tell you what they want.

Hold the process lightly and remember to enjoy the ride!

Plus, don’t forget to check out Karen’s free gift 15 Great Apps For Artistic Solopreneurs.


Want to create your own Right-Brain Business Plan®? The Right-Brain Business Plan® Kit includes supplies to make your own accordion book style visual business plan.

Shealagh King


Name
: Shealagh King
Company Name: A Nurtured Life Coaching
Website: www.anurturedlife.ca

Jenn will be a guest speaker on Shealagh’s A Nurtured Life Online Body-Mind TLC Retreat which starts on January 28th! You can grab your free seat here. Read the spotlight below to find out how the Right-Brain Business Plan® helped Shealagh with her Big Vision for her biz and helped her dream up the retreat.

Business Plan Spotlight

Watch Shealagh’s fun RBBP show and tell video here and read her interview spotlight below. Enjoy!

What is your business and what makes your business unique?

A Nurtured Life Coaching [NLC] is an oasis of embodied TLC tools that support helping, teaching & business professionals fill their cup so fatigue & overwhelm stops costing them precious time, energy, money or relationships.

Taking the Nurture Wheel tool for a spin dials into one of the 7 Elements of A Nurtured Life. Each of the elements serve to bring the body into the conversation about where to start with self-nurture in order to create our own inner sanctuary.

Securely rooted in neuroscience & balanced with experiential discovery tools, A Nurtured LIfe embodied methodology & tactile tools support life / work balance like nothing else out there.

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How has the Right-Brain Business Plan® helped you? What is different for you and your business after approaching planning in a creative, visual way?

Quite honestly, there would be no Nurture Wheel without RBBP!
The original summits got the concepts brewing that are at the centre of my work. Starting small meant 7 hand drawn mandalas on construction paper strung together while still working at the Chopra Centre. During a meditation, the 7 element methodology was born!

Jenn’s offerings helped visualize how to take my skills & experience beyond 1 on 1, work steps out on white boards towards my vision & bring my balance back when things didn’t work out. Creating the nurture dials & my business card with moving parts all stemmed from the Product Development Playground.

Her nudges to go with intuition led to a hilarious conclusion with logo design, & from sharing drafts with colleagues a hose handle ‘place holder’ pic in the centre of my logo became a moving part & VOILA! The spinable Nurture Wheel was born!

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What goals (big or small) on your business plan have you already accomplished or have made progress on?

  • Completed a dynamic formal business plan to compliment RBBP
  • Designed methodology congruent with my values of organicity & mind-body unity
  • Created & crafted my own branding/signage
  • Naturally developed close, trusting relationships with local cohorts that have influence in both target markets [B2B & B2C]
  • Built an international network of relationships who are primed with my main message to tap into when I upscale
  • Designed individual & group programs that intro coaching tools
  • Designed / half produced a free offering of A Nurtured Life Online Body-Mind TLC Retreat for January 2019 to spread the message, methodology & tools to a wider audience.
  • Was part of a team for an international [79 countries] Embodiment Conference
  • 7th year in Hakomi Body-Centered therapy training that helped me create my own inner sanctuary, as a place from which I can support others to do the same

How do you use your creative intuition in your work?

  • The planning tool & process that I developed brings my body wisdom & imagination online when I experiment with posting a commitment on different timelines on the planner.
  • I use finger puppets (or sometimes just fingers) to help get in touch with the parts of me that are stuck, that are resisting, that are lazy, that are over the top so nothing is stepped over in the creative process.
  • I use white boards religiously to fool around with paper shapes, textures, imagery & sticky notes that represent concepts until things start to shape up or some kind of theme emerges. I have my little 1 inch binder collection that brings my project scraps together so I can see what I have.
  • I designed a timeline chart to move to do’s around within a timeframe

I feel way more creative after reading this list over!

Is there anything you’d like to share about your Right-Brain Business Plan® in terms of what it’s made out of or how you made it?

It’s a accordion booklet with 8 sections I made myself (even ‘chomped’ the corners round)
On one side, the first panel is the title, & then a single image on each panel represents the vision & values plus all the rest of the 7 areas of the RBBP, including a short phrase to anchor it.

On the opposite side, I actually melded the concepts of the RBBP with the 7 Elements of a nurtured life so that my methodology informs everything I do in the business. I have glued pockets on each of the 7 panels, with a single colour, mini-collage values card for each element. In the pockets I have index cards with the concrete steps for the current quarter.

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What’s your big vision for your business?

A Nurtured Life as part of a collective movement towards more right-brain, holistic balance through a growing network of embodiment facilitators that support people to get back to their natural rhythm of life vs the unsustainable pace of modern society so that we live more aligned with & connected to the nature world.

With collaborative online & in person retreats, an online body-mind TLC course & bringing TLC tools & programs to helping, teaching & business organizations, we have the ability to expand the reach of the message & experience of self-nurture as a path to a more nurtured world.

Revenue will double from $30,000 to $60,000, and a portion of each year of sales will go toward a space where NLC teachings & awareness can continue to develop & expand it’s reach.

What advice do you have for other creative entrepreneurs?

Come to terms with being an imperfect person in an incredible (but messy) process of discovery.

Let yourself be foolish – ridiculous even – because the state of play is the most creative way of being & always where our new path seems to sprout from!

Find friendly ways to be with the little kid inside you – she’s got game when it comes to creative brilliance!


Want to create your own Right-Brain Business Plan®? The Right-Brain Business Plan® Kit includes supplies to make your own accordion book style visual business plan.
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