Featured Right-Brain Business Plans

Name: Tonya Tucker Collins
Company Name: SoloAfter5
Website: http://www.SoloAfter5.wordpress.com
Twitter: @soloafter5

Note from Jenn: Tonya Tucker Collins is a woman who wears many hats. Her breadth of experience make her a great resource for creative entrepreneurs and aspiring cubicle-land refugees seeking to follow their dreams. Learn more about this glowing, multi-faceted gem below.

(All photos courtesy of Tonya Tucker Collins)

What is your business and what makes your business unique?

Solo After 5: Small Business coaching and mentoring for creative solo entrepreneurs in and out of the cube or those who desire to stay in the cube while we create their dream.

Tonya is the creative with a business background who decided to use her coaching, creative intuition, training and facilitation skills to help creative indie, solo and micro business owners bond with the art of creating a business that has structure and soul.

• Creative Coach + Certified Facilitator + Certified Coach (Business, Career and Life) + Creative Entrepreneur + Small Business Trainer + Consultant and HR Professional = Small Business Coach/Mentor and Trainer (don’t you think)
• More Stuff: instructional designer, change management consultant, and project manager, beader, designer, bead store owner, instructor, superwoman and a fabulous mom

How has the Right-Brain Business Plan helped you? What is different for you and your business after approaching planning in a creative, visual way?

It helped me to see my vision and bring forth the words needed create a better business plan. The RBBP helped me value and see how I use and need right brain thinking to grow as a business professional, creative entrepreneur, coach and designer.

What is different for you and your business after approaching planning in a creative, visual way?

This approach has more heart and soul. Using traditional business plans, you can form a structure but they don’t tap into the heart of what we do and why we do it, especially for creatives. It is many words that seem like the “right” things to say but it is in someone else’s voice, not mine. The RBBP allowed my creative heart to speak and see the value it has in my business.

What goals (big or small) on your business plan have you already accomplished or have made progress on?

The one major goal I accomplished for my business and myself was to obtain clients who were not family/friends to launch my coaching practice to the next level. I know internal coaching, training and consulting but this was a big leap for me…vision, structure and a push from my creative team helped me to obtain three new clients in one week. The achievement of this goal was needed to test my theory that I could coach after 5 and help others in creating their creative dreams.

How do you use your creative intuition in your work?

I am a highly visual, intuitive, creative big picture thinker that is structured, analytical and logical. I can “see” what needs to be created when working with clients as they present their vision, goals and blocks. I see them achieve it, so all things are possible. We are able to brainstorm, create strategies/structure based on what they want and to formulate all the possibilities that they can create.

Is there anything you’d like to share about your Right-Brain Business Plan in terms of what it’s made out of or how you made it?

First, understand that I cannot draw but I am a designer and my “tools” are not traditional. I used a ton of pictures (websites, magazines, photos and cutouts), PowerPoint, post it notes, words/print, flipchart paper, and color. My favorite tool is my I-phone to capture photos and recording ideas. Further, I gave myself permission to color/create outside of the lines and free myself from what I think others expected me to produce. Every time that inner critic tried to speak, I reminded myself that the new rule was to do what I felt not what I had been taught.

What’s your vision for your business?

Growth and success defined on my terms.

What advice do you have for other creative entrepreneurs?

Do not let fear keep up from living your dream. Who said you have to swim like everyone else.

The next Right-Brain Business Plan e-Course starts on September 20th. Find out more or sign-up now. Early bird special ends on September 7th.

{ 0 comments }

Name: Amy A. Crawley
Company Name: Moonroom Crafts
Website: http://www.AmyACrawley.com
http://www.MoonroomCrafts.com
Blog: http://MoonroomMuse.wordpress.com
Facebok Fan Page: Amy A Crawley Fine Art
Twitter: @acrawley

Note from Jenn: Artist Amy Crawley is a talented artist who works primarily in polymer clay. You can check out a few of her delightful pieces below along with photos of her Right-Brain Business Plan™. Be sure to visit her websites to see more of her whimsical work. Amy offers some excellent advice to other creative entrepreneurs below. Thanks, Amy! And congrats on your upcoming polymer clay classes. Very exciting!

(All images in this post courtesy of Amy Crawley.)

What is your business and what makes your business unique?

I am the owner of two art businesses: Amy A. Crawley Fine Art and Moonroom Crafts. Amy A. Crawley Fine Art showcases my small-scale sculptures called Spirit Messengers. I sell these pieces on consignment and at retail shows. They may also be purchased directly from me.

Moonroom Crafts is my functional art line. This includes wine bottle stoppers, business card cases, and perfume pens. These items are sold via Wholesalecraftscrafts.com and local consignment stores. They may also be purchased from me directly.

Originally, both aspects of my art business were found under the Moonroom Crafts company name. In 2008 I decided to separate the two art forms because they represent two very distinct aspects of my creative muse. Maintaining both can be a little tricky, as it requires a division of my time. Some days I have to focus on wholesale orders when I’d rather be working on something sculptural.

Having these two lines of artwork makes my business unique. It allows me to meet a variety of customer needs and leverage several sources of income. It allows me to move between production work that consumes fewer brain cells and deeply creative, spiritual and sometimes humorous work that speaks to who I am as a person.

How has the Right-Brain Business Plan helped you? What is different for you and your business after approaching planning in a creative, visual way?

The Right Brain Business Plan has helped me become better focused on the vision for my business. For the last two years I found myself floundering about the direction I wanted to take. I knew I wanted to move away from the functional art business and that I wanted to dedicate more time to my Spirit Messengers and to start teaching and coaching. However, every time I tried to sit myself down to write a business plan, I’d freeze, especially around the money aspect.

I think what made the biggest difference for me was getting clear about my vision and creating that vision with pictures and words. Writing down my vision in the traditional format just wasn’t exciting. But meaningful words and pictures seemed to bring it to life and made my vision seem real. I think that I was also finally ready (mentally and emotionally) to move away from my functional art and pursue this next phase of my business.

What goals (big or small) on your business plan have you already accomplished or have made progress on?

My biggest accomplishment so far has been meeting with a local art/craft store to talk about teaching polymer clay classes. The meeting was great and I’ll be teaching their first polymer clay class on October 1. I’m also offering a 3-part workshop in my studio in October.

I created a Facebook Fan Page for Amy A. Crawley Fine Art, signed up for and created a studio page on ArtFire.com, and completed my six-month revenue review and developed goals for the next quarter. I’m also in the process of researching other area art/craft stores for teaching opportunities.

Last, all of this has awakened my muse. I’ve recently been inspired by the vegetables growing in our garden and a recent visit to a Chinese grocer in Chinatown. I’m learning how to use Photoshop Elements to create digital art with a vision to create a line of cards, prints, and Spirit Messengers all based on and inspired by the shapes and colors of produce.

How do you use your creative intuition in your work?

One thing I’ve learned over the years is that when an opportunity in presented and it doesn’t excite me, it’s often my inner voice telling me not to pursue it. However, I have to be sure that my lack of excitement or interest isn’t due to fear. If fear is keeping me from pursuing an opportunity, then I need to understand where that fear
is coming from. Once the fear is understood, then I can decide if the opportunity is one I want to pursue further.

Is there anything you’d like to share about your Right-Brain Business Plan in terms of what it’s made out of or how you made it?

My Right Brain Business Plan is made from the covers of an old craft book. I removed the binding and replaced the book’s pages with accordion fold pages. The cover is created with fabric from Revel, France. I chose this fabric because it was during my trip to France in 2009 when my desire to teach polymer clay classes, to work with women on engaging their creative muse, and to focus more on my Spirit Messengers was ignited. In many ways, my Right-Brain Business Plan honors that dream.

More details about how this piece was created can be found on my blog: http://moonroommuse.wordpress.com/2010/06/03/having-visions/

What’s your vision for your business?

I am passionate about guiding others to discover their creative muse in a safe, respectful, and empathetic environment. My long-term vision for my business is to offer art classes, creativity coaching, workshops, and retreats for women.

What advice do you have for other creative entrepreneurs?

• Be prepared for challenges and move forward anyways.
• When the challenges come, give your self 15 minutes of whine time, and then kick the challenge in the butt.
• Have at least one type of support network, whether online or in-person.
• Jot down your ideas, all of them. And do so without judgment.
• Don’t fear failure. It’s a learning tool.
• Take lots of walks
• Take naps
• Celebrate your successes, the big and the small ones.
• Know that you are embarking on a journey that will bring you happinessand a few tears as you step into your power as a brilliant human being. Remember, anything is possible.

Creative Resources

Click here for more information about Amy’s polymer clay classes.

The next Right-Brain Business Plan e-Course starts on September 20th. Find out more or sign-up now. Early bird special ends on September 7th.

{ 4 comments }

Name: Linda Kennedy
Company Name: Artzilla
Website: www.artzillacreate.com
Twitter: @lindartzilla

Note from Jenn: I had the pleasure of participating in a 10-month Expressive Arts Teacher Training Program with our featured spotlight guest, Linda Kennedy of Artzilla. I got to witness her creative force firsthand and experienced one of her delightful intuitive painting classes. Linda exudes passion, joy, and vibrant energy and when you’re around her it’s contagious. If you’re in the Savannah, Georgia area, definitely check out her workshops.

Thanks, Linda for sharing some of your intuitive paintings and mixed media work and for giving us a peek into some of the work you did in the last Right-Brain Business Plan e-Course. It’s so inspiring to see Artzilla taking shape!

(All images in this post courtesy of Linda Kennedy.)

What is your business and what makes your business unique?

I teach and facilitate Intuitive painting and Expressive arts workshops.  When I speak with people about the thing I do they connect with my passion and energy.

How has the Right-Brain Business Plan helped you? What is different for you and your business after approaching planning in a creative, visual way?

I began to think of this as a real business instead of a hobby, I could see how my vision could be translated into a real plan which makes sense to those who might not see my vision as I do.

What goals (big or small) on your business plan have you already accomplished or have made progress on?

I have really looked at how I can get where I want to go and defined that even more.  It also helped immensely to break down the “financials” so I could see that I could actually have a plan for this and know what I need to do.

How do you use your creative intuition in your work?

I find it so easy to talk with people about what I do in my workshops and what they can discover.  In my artwork I have realized that I really LOVE the process of creating, no matter what it is and can see this applied to any media.

Is there anything you’d like to share about your Right-Brain Business Plan in terms of what it’s made out of or how you made it?

I’ve used Bristol board to create each page so they can be put in a folder in a book form.

Is there anything else you’d like to share?

My favorite part is my Big Vision board, because until now, I have not put it all together in one place where I could see it…I really did this intuitively and I really LOVE it.  It proved to me the validity of intuitive art and the wonder of the process.

Through my Paint Your Heart Out workshops, I guide people in connecting to their creative spirit that I know is in everyone, but might need a little nudging to reveal itself.

Now, don’t roll your eyes!  You are creative!  Simply painting, just doing it the way you did it when you were 4 years old, can bring a joyful playfulness back to your life.

We use simple materials: tempera paints and paper and yet….

It is this simplicity that grants you the power to transform yourself in  ways you cannot imagine.  You have permission to have fun!  You have permission to be messy, to make mistakes, to create with no agenda and to indulge yourself in the process with out assigning meaning or even resulting in a beautiful product… It is truly all about you loving all the parts of you, including the wonderful creative you.

Creative Resources

Artzilla intuitive painting workshops and classes held in the Savannah area or anywhere in the Southeast and beyond!  Please contact Linda directly for more information.

If you’re interested in the Right-Brain Business Plan e-Course, the next session starts on September 20th. Find out more or sign-up now. Early bird special ends on September 7th.

{ 0 comments }