Note from Jenn: Miranda Hersey, a creative coach for moms, is full of inspiration and positive support. I was delighted to get to know her and her business better in my recent Right-Brain Business Plan® e-Course. And I absolutely LOVED seeing the video she made at the end of the course where she did a super fun show and tell of her Right-Brain Business Plan®. The outtakes at the end are priceless! Thanks, Miranda!
A fun video tour of Miranda’s Right-Brain Business Plan®.
What is your business and what makes your business unique?
I’m passionate about creativity, learning, and helping others realize their intuition and presence. As a creativity coach, I specialize in working with creative mothers, helping women navigate the complexities of living their creative dreams while raising their children. With a lifetime of dedication to the arts and five children of my own, I understand the challenges of maintaining a creative identity — and career — while raising a family. It’s not easy, but there are ways to use the “constraints” of parenthood to your advantage.
How has the Right-Brain Business Plan® helped you? What is different for you and your business after approaching planning in a creative, visual way?
I fell in love with the RBBP within the first few pages. I wanted very much to complete the entire book and create my plan, but with so many balls in the air, I found myself making much slower progress than I wanted. So when I saw that the RBBP e-course was starting again, I signed up, knowing that the course deadlines would keep me on track and see me through to a complete plan. It did that, and a lot more. I learned so much from my classmates and through Jenn’s personal interaction with each of us—what an amazingly supportive and inspiring community. (And now that our course is complete, our relationships continue through an alumni accountability group. Bonus!)
The RBBP book and e-course opened my eyes to possibilities that I hadn’t considered. In my other career as a writer and editor, I’ve consulted on business plans before, and I’m well versed in the requisite ingredients—but Jennifer’s right-brain approach is a completely different animal. The difference is that the RBBP works from the base of individual passions and values, ensuring that your business vision is an expression of what is most important to you. In this way, your business passes the acid test: If you won the lottery, would you still get up every day and do what you’re doing? For me, with this business, the answer is yes. The RBBP process helped me know that, to the core.
Before embarking on the RBBP, I knew what I wanted to do (complete my certification as a creativity coach and launch a coaching business), but my action plan was a little fuzzy, to say the least. The RBBP helped me to define exactly what I want to do, identify the many different ancillary elements of my business, and—perhaps most importantly—empowered me to make it happen. There’s something about having a roadmap that is deeply comforting. Sure, a few interesting and unexpected side trips may come up along the way—and I’ll be sure not to miss out on those—but being able to see the big picture is reassuring and inspiring all at once.
Being able to “collage your way to a business plan,” as I often put it, really feels like having your cake and eating it too (without ever gaining a pound, of course). The process wasn’t about putting myself in a box and creating a bunch of somewhat meaningless jargon; it was a brilliant path of self-discovery, followed-up by a concrete action plan. Pretty appealing stuff.
What goals (big or small) on your business plan have you already accomplished or have made progress on?
One of my goals in the products and services arena was to launch a monthly empowerment workshop for creative women. I have partnered with a creative cohort in my hometown to make this happen. Working collaboratively is exciting—it’s less scary than going it alone and provides built-in accountability, which more than compensates for not having complete creative control. We’ll be launching our workshops this fall. Other items that are in the “YES! DID IT!” category are: website, newsletter, guest posts at online creative venues, robust Facebook page (www.facebook.com/studiomothers).
How do you use your creative intuition in your work?
I use my intuition as a guide and a filter—as many of us do—but sometimes it can be difficult to discern between one’s true intuition and those unpleasant voices that often peer over our shoulders, providing unwanted commentary. One of the reasons that the RBBP is so effective is that it helps us tap into our intuition and strengthen that voice. Creating a business plan that may well encompass your life’s work and deepest sense of mission can be frightening and intimidating. It can be hard to let go into intuition. But by turning the process into a creative, visual experience, it’s easier to take a deep breath and remind yourself to trust the process. Not sure exactly where a particular exercise is going? Suddenly stricken with panic and self-doubt? That’s OK. See the exercise through to the finish, and suddenly you realize that you’ve arrived somewhere. It was hairy for a while, but you made it out the other side and have a whole lot to show for the effort. This affirming outcome serves to deepen your intuition, which in turn feeds back into your work. Wow!
Is there anything you’d like to share about your Right-Brain Business Plan® in terms of what it’s made out of or how you made it?
I made my plan using the Right-Brain Business Plan® Kit. Creating the physical version of my plan at the close of the RBBP e-course was a fabulous way to integrate all of the work we’d done over our 8 weeks of classes. I printed photographs of the larger elements and printed mini versions of our playsheets in order to migrate my existing work into the compact format. I wanted my plan to be a tool that I would refer to and use regularly, and the kit included components that helped me create exactly what I wanted. It was amazing to see how the different elements all fit together to create a complete, coherent piece.
What’s your vision for your business?
My big vision is to make the world a better place by supporting mothers in their creativity so that they may live full, satisfying lives—and embrace the beauty of the everyday. As a coach, my ultimate goal is to be a supportive, connected guide who helps women find and embrace their own deepest truths, define and meet their goals, and live each day in wonder and presence.
What advice do you have for other creative entrepreneurs?
My advice for other creative entrepreneurs is to read and complete the RBBP, if you haven’t already. Even for those who think they’re already following their dreams, the RBBP will help develop and define that dream as you turn your big vision into reality. Then, put your plan into action and stay the course. Staying plugged into an accountability group, partner, or coach is key.
Is there anything else you’d like to share?
I feel so fortunate to have found the RBBP. I know that I wouldn’t have the clarity, inspiration, and determination that I have today if I hadn’t had the RBBP experience. Hugs and gratitude to Jenn and all my classmates from the summer RBBP e-course!
Click here for more information about Miranda Hersey.
Want to create your own Right-Brain Business Plan®? The Right-Brain Business Plan® Kit includes supplies to make your own accordion book style visual business plan.
For more support with developing your RBBP, check out the Right-Brain Business Plan® Home Study program.