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Right-Brain Business Plan Workshop

rbbp-workshop-200806On Saturday, I led a Right-Brain Business Plan Workshop in San Francisco. During the workshop, I mentioned Daniel Pink’s book A Whole New Mind. Pink asserts that the left-brain analytical skills which made people successful in the past are no longer enough to succeed. In this day and age, we also need to cultivate more right-brain aptitudes – more creativity, more meaning-making and empathy.

The Right-Brain Business Planning approach follows similar thinking. If you start with your vision and values, the details can follow. If you start with the left-brain details that you know you “should have,” you may limit your thinking or, worse yet, you may get analysis paralysis. By taking a more right-brain approach, you free your mind to see creative options, to explore and find patterns and purpose.

What’s great about bringing people together for an afternoon of right-brain business planning, is it helps to get them out of their heads. They connect with other creative entrepreneurs, they find common threads, they support each other. It becomes a more collaborative process even if they’re still making their own individual plans.

If you’re working on your own Right-Brain Business Plan, why not gather a few of your friends and make an afternoon out of it. Your right-brain will thank you!

  • Romana 8th July, 2008, 9:02 pm

    Hi Jennifer, thanks for mentioning A Whole New Mind – it was one of the first books I read as I began planning for my new brand strategy firm. The right brain has so much to offer. I just spent a week away on a retreat and met some very creative women. Now that you’ve invited us to do so I’m looking forward to hosting a right brain business plan day with these wonderful women!

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