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Registration is currently closed, but a new course will be launching again soon. You can sign-up to be notified of when the next session will be offered and you’ll receive a special discount.

Right-Brain Business Plan e-Course: Sept-Nov 2010

Do you know where your business is heading the rest of the year? How ’bout in 2011 and beyond? Want a fun and creative way to plan for your amazing entrepreneurial success? Then come join the party at the Right-Brain Business Plan™ e-Course which starts on September 20th. You’ll roll-up your sleeves and craft a visual plan that lets your head know where your business is going AND inspires your heart to sing with joy.

This eight-week interactive e-course is perfect for you if…

  • You don’t have a business plan and know you need one, but doing dirty dishes, dealing with loads of laundry, or even getting a head start on next year’s taxes all sound way more appealing (ugh!)
  • You already have a business plan, but you need to breathe new life into it
  • You can’t stand spreadsheets
  • Numbers numb you out
  • AND you’d be a heck of a lot happier planning your business in the same intuitive, authentic, and expressive way that you live your creative life (yes, indeed, it can be that fun and fulfilling!)

“If you want to really use your creativity to plan and grow your business AND you, this course is it!”

— Pascale Rousseau, Productions de la tortue qui danse, www.productionsdelatortuequidanse.com

You get the following (and much, much more!) from this e-course:

  • Detailed, do-able assignments… that deal with all the parts of a business plan, from start to finish
  • Intuitive exercises and inspiring materials… that tap into your natural creative genius, transforming drudgery into joy
  • Hands-on support, guidance, and accountability… from an experienced certified coach and course facilitator plus the wisdom and perspectives of your fellow creative cohorts in our private online community

“If you don’t have a plan for your business, you need one. If you want to have fun learning how to develop a plan, take this course. This course takes the scare factor’ out of creating a business plan. Jenn is a dream instructor and I am in awe of her genius in creating this course. Her kindness, professionalism yet fun communication, as well as her support was so much more than I could have imagined. I love her.”

—Tracey Asai, Tracey Asai Designs, www.traceyasaidesigns.com

By the end of this e-course, you will have experienced how to:

  • Clarify your business values and vision
  • Paint a picture of your business landscape
  • Determine what products and services you’ll offer
  • Understand your competition, and what makes you stand out from the crowd
  • Identify who your perfect customers are and how you’ll reach them
  • Set and manage money goals that honor your values and align with your life
  • Select your circle of support to help you get the work done
  • Map out concrete action steps to bring your Right-Brain Business Plan to life

Course Outline:

  • Week 1: Intro and Crafting Your Business Vision and Values
  • Week 2: Painting the Picture of Your Business Landscape
  • Week 3: Getting the Word Out with Marketing: Find and connect with your perfect customers
  • Week 4: Managing the Moola – Color by Numbers: Develop a financial plan with fun and flair
  • Week 5: Corralling Your Creative Cohorts: You don’t have to go it alone
  • Week 6: Action Planning: Make your plan real with goals, strategies, and action steps
  • Week 7: Weaving It All Together: Put the finishing touches on your Right-Brain Business Plan (including tailoring your plan to suit the suits, if you need a more traditional format for a loan or investment)
  • Week 8: Celebration and Completion: Set the stage for continued success and sparkles

“This course helped me re-energize and align my vision, purpose and actions. In fact, engaging in this class got me so inspired again about my business that I found myself in action implementing my plan while simultaneously creating it! Results are already materializing. Jenn’s supportive presence and generous sharing of knowledge and experience set the tone for collaboration and made for a truly rich experience! Thank you so much!”

— Amy Egenberger, Spirit Out!, Inc, www.spiritout.com

What you get: Basic Premium
Eight weeks of creative and practical assignments including inspiring, informational, and instructional videos, juicy reading material, and fun illustrated playsheets

Exercises and templates that cover the financials, marketing plan, competitive analysis, goal setting, action plans, and building a team (all in a right-brain, creative way, of course!)
Access to a private online community to connect with and learn from the course leader and participants
A resource list with recommended reading, websites, tools, and inspiration

A copy of the Right-Brain Business Plan™ e-Book & Guided Visualization (if you’ve already purchased the e-Book, you’ll get a discount – see below*)

A 60-min. live group conference call at the middle of the program to receive additional, more personalized support/coaching and to connect and brainstorm with your fellow creative cohorts

(Call scheduled for Wednesday October 13th at 5:00pm PT, recording will be provided. Long distances charges may apply.)

A 60-min. live group conference call at end of the program to get your last burning questions answered directly and to celebrate your progress – woohoo!

(Call scheduled for Wednesday November 10th at 5:00pm PT, recording will be provided. Long distances charges may apply.)

Follow-up material two weeks after the course to help you maintain the magic and momentum


Get the scoop!
The Right-Brain Business Plan: A Creative, Visual Map for Success will be published in early 2011 by New World Library. In this e-course, you’ll get to play firsthand with some of the concepts from my forthcoming book.

More buzz from past participants:

“It’s without a doubt, the MOST valuable investment I’ve made thus far launching my biz. The RBBP premium package, including two conference calls and extra materials, is worth every penny!

Jenn, your hands-on, attentive, affirming nature is an absolute gift. You make yourself so available to us and it’s evident how much you care for us throughout the entire process.”

—Beth DeZiel, Professional Organizer and Conceirge

“Approaching the writing of a business plan with a right-brain creative aspect makes it less intimidating and more inspiring. It certainly isn’t boring! I think the creative approach makes it more personal.

The best aspect for me in this class is feeling that I have a better direction for my business. It pushed me to move in a direction that I’ve been contemplating for almost a year. I also appreciated the discussion groups and the online friendships that I’ve established. I will definitely keep in touch with this group for their friendship, advice, and encouragement.”

—Amy Crawley, Amy A. Crawley Fine Art, www.amyacrawley.com

“This is a new way of looking at the stuffy, scary world of business planning. I loved the visuals Jenn presented and the encouragement of the group.”

—Linda Kennedy, Artzilla, www.artzillacreate.com

“I would say that this isn’t a walk in the park. It isn’t an afternoon craft class. What it is, is the best kick in the pants you know you need. It’s a class in stretching your mind, your vision, your dedication and your time management and how that relates to your business. You will be stretched further than you ever thought you could be. You will come to conclusions about your business that you never expected but were pleasantly surprised by. Above all, you will be excited about your business. You will be motivated to make it happen. It will help you to feel the complete opposite of how you feel after trying to put together a left brain business plan. Instead of feeling like a small fish in a great big sea you’ll feel like you’re in a school of like-minded fish. Instead of feeling like someone with little to offer in the way of money or business sense you’ll feel like someone who has enough business sense to make your dream happen or at the very least know how to acquire the knowledge to make it happen. Instead of feeling like someone who has no business trying to make it in a corporate world you feel like someone who has a great idea that will appeal to people you can hardly wait to meet. It will change your perspective for so many things in the best way possible.

I have a giant thank-you and a equally big virtual hug. This course has given me a power that’s both calming and exhilarating at the same time. I knew I needed it but didn’t know how to get it.”

—Micheline Courtemanche, Betty and Bing Letterpress, www.bettyandbing.com

“I’ve written business plans before, but this helped me do it in a way that let me stay in the right mindset for the project. The old ways felt like trapping the creative flow in false structure that misled me. But my Right-Brain Business Plan not only provides structure, it provides inspiration and puts me in the right (ha!) mindset.”

—Tori Deaux, The Circus Serene, www.circusserene.com

“I loved the course, and am recommending it to my friends. I have tried other sorts of business plans before and sure it deals with all the important things that are also tackled in this course, but they do not even touch on the fears and emotions that come up when starting a business. This course is all about aligning a business plan with yourself not the other way around.

This course is a great way to make your dreams concrete and really kick start your thinking on how you want your business to develop. It’s a great way to connect your values and vision to a business plan while still covering off all the important details.”

—Tanya Demello, My Little Life, www.doc-you-mentation.blogspot.com

“I absolutely love the creative aspect of this course! It makes me feel so energized!”

— Connie Phillips, Balance Through Nutrition, www.balancethroughnutrition.ca

“Participating in Jennifer Lee’s Right-Brain Business Plan e-Course was one of the best decisions I have ever made. Every aspect of the class was fun.The content alone was worth at least five times the price of admission. But it was Jenn’s presence within the online community that lifted the material to a completely new level. She inspired each of us individually and made sure no questions remained unanswered. Finally, I learned the value of my right-brain – and just how much can be accomplished when our left-brain calms down!

I entered the class with an unclear vision of what I wanted to create and, within the first week, my vision was alive and my business goals had gained great clarity. By the end of the course, I had created a business plan that was fully aligned with my essential values. I’m happy to report that just weeks after the class ended, my business has already taken off. Every day, I am taking action, and the momentum continues to build. This course should be required for all creative entrepreneurs and, more importantly, for anyone who desires to create a business of their own. If you are lucky enough to get the opportunity to take this class, don’t think twice about it – just sign up. It will be one of the best gifts you’ll ever give yourself.”

— Carolyn Rubenstein, A Beautiful Ripple Effect, www.abeautifulrippleeffect.com

“I REALLY liked the content, flow of material, enthusiasm, and the multiple use of platforms. It affirms that there is a place for right-brain thinking in business and the insights generate positive energy and make it fun.”

— Mary Darling, Mary Darling Consulting, www.marydarling.com

“It’s a powerful way to re-connect with why you’re doing the work you do. (And it’s fun!) If your brand identity is a bit fuzzy, this will clear it up and launch you forward. In the end, my plan has become a tool for helping my support team, strategic partners, and advisers better understand my vision and goals….priceless! For the first time in 5 years, I completed a business plan and have a living document to use as a guide for the coming years. Thanks Jenn!”

— Kristina Ender, EndWell Coaching, www.endwellcoaching.com

“I really enjoyed the course and found it immensely helpful. The organization, with its discrete sections, was helpful in both keeping me focused and not feeling overwhelmed, and yet it was clear how each section builds upon each other. The videos and seeing your work was fun; and I appreciated the multiple-times a week lessons and check-ins. Having the visuals with the assignments was delightful.

Your questions were very helpful in helping me envision and frame my thoughts. I love how you always encourage creative-thinking and value right-brainness – it’s a joy to be celebrated in this way! And your sharing of all the various resources was quite helpful. Thank you for it all!

This was fun, inspiring, and valuable. I feel a real sense of gratitude being able to approach the topic from a right-brain perspective, and being able to filter important business information through this lens just made me sigh with huge relief!”

— Deborah Weber, Temenos of the Blessing Light, www.deborah-weber.com

“I thought the whole course was terrific, I loved doing the vision board work and felt it helped me create the business I wanted. I love the feel and creativity you created for the course. The course material was inspiring and so enjoyable to work with. I felt motivated every week. You rock Jenn! I have recommended this course to many. It has helped me focus and enjoy the process of putting a business plan together.”

— Marlies Venier, owner of love this place, www.lovethisplace.ca

“I definitely appreciate the fact that this course emphasizes and acknowledges how important visuals are to the right brain person. This concept really helps me stay focused and interested in the planning process of my business. Phew! This is the furthest I have ever gone in the planning process. I typically don’t make it past reading the two words, ‘executive summary.’

— Lisa Hause, Lisa Hause Photography, www.lisahause.com


Sign-up below to be notified of when the next session will be and to receive a special offer when it’s time to register. Thanks for your interest!


In the meantime, consider getting the Right-Brain Business Plan book to help kick-start the planning process on your own.

About the course leader – Jennifer Lee, PCC, CPCC, MA
I’m a certified coach, author, artist, and yogini who believes in living life in full color. After spending 10 years climbing the corporate ladder and getting tired of living my dream “on-the-side,” in 2006 I took the leap to pursue my passions full-time and now help others do the same. I used to think that creativity and business were worlds apart, but the successes that followed my first Right-Brain Business Plan™ taught me that creativity and business go hand-in-hand, beautifully.

As someone who deeply values learning and personal growth, I’ve received my coaching certification through the Coaches Training Institute, I’m a certified yoga instructor, and a certified Intuitive Painting and Expressive Arts Facilitator. I also hold a B.A. in Communication Studies from UCLA and an M.A. in Communication Management from USC.

When I’m not coaching, writing, or leading groups, I’m either painting up a storm, reading in my hammock, practicing yoga, getting crafty, indulging in a mid-day nap, or hanging with my hubby and our adorable beagle-mix.

FAQs for the Right-Brain Business Plan™ e-Course

What’s the format of the e-course?

At the beginning of each week, you’ll receive an e-mail with links to that week’s assignments which will be posted to our private online community (week’s 2 and 3 will have an additional assignment posted on Wednesday). Each week will include a video, juicy reading materials, and creative exercises, plus some weeks will also have an MP3 audio file and fun playsheets (who needs worksheets when you’re doing right-brain business planning?!). You will also receive a mid-week and end-of-week check-in with additional exercises and suggested challenges. I encourage you to post your homework to the online community by the end of each week – not only will it help hold you accountable, but you’ll also get to be supported and inspired by your fellow creative cohorts.

There is no “scheduled” time for “class” (except if you sign-up to do the 2 group calls). You can do all of the assignments on your own time. Anticipate spending at least 3-5 hours (or more, if you’re super gung-ho!) each week on the course.

What if I don’t finish all of the assignments on time?

The course is meant to jumpstart your planning process and to help provide a structure to guide you along. If you’re not able to complete all of the assignments each week, don’t stress out – you can do them all on your own time. The materials will be available online for two weeks after the program has ended.

What do I need to participate?

Technical requirements: A computer, Internet access, ability to watch online videos, listen to MP3 files, and view PDFs. In addition, for premium participants, you’ll need a phone (land-line preferably) to call into the group conference call and long distances charges may apply. I also recommend you print out the illustrated playsheets in color for maximum creative inspiration, so a color printer is ideal. You may want to have a digital camera or scanner to document and post your visual plan, but that’s optional.

Supplies: We’ll be doing various creative activities, so here are the basic types of supplies we’ll use – paper, pens/markers, magazines, scissors, glue, Post-it Notes, but you’re encouraged to use whatever materials that inspire you!

An open mind and willingness to have fun!

What if I have more than one business?

I know many creative entrepreneurs have a plethora of passions. If you have multiple businesses or business ideas, I suggest focusing on one business as you go through the exercises. It will keep things more simple and manageable for you. Once you go through the process for one business, it’ll be easier to repeat it again for the next. When you’re done you can look at both plans to see the big picture of your creative enterprise.

What can I expect from the course leader?

Think of me as your friendly companion and ally who will guide you through the creative business planning process. I’ll offer lots of passionate inspiration along with practical information. I’m there to answer your questions as best I can, point you to additional resources, challenge you to stretch yourself, and facilitate group sharing and learning. My caring, hands-on involvement is one of the things that participants have said they valued most in the e-Course.

How can I get the most out of this experience?

Show up: Engage yourself fully in the process. Read the materials, watch the videos, do your assignments and post them on the forum, participate actively in the online community. The more you put in to this experience, the more you’ll get out of it.

Be curious: Ask questions and be willing to try new things, learn, and venture outside your comfort zone.

Offer feedback: If something isn’t quite working for you in the course, please let me know, offer a suggestion, and/or make a specific request and I will do my best to address your concern. This is a two-way street and we’re co-creating our experience together, so I invite your insights.

What is the difference between the Right-Brain Business Plan™ e-Book and the e-Course?

The e-Book gives you a bite-sized taste of the more in-depth creative approach used in the eight-week e-Course. The e-Book is something that can be done on your own in about a week or less.

The e-Course is a facilitator-led program that includes much more comprehensive, detailed materials and exercises. Each week focuses on a specific topic, allowing you to take a deeper dive into the various parts of your business plan. During the e-Course you can ask your burning questions and get coaching from me online. Plus, you can connect with a community of other creative entrepreneurs who are going through the same process you are. Valuable learning, sharing, and brainstorming happens between participants and you might even find new business buddies. It’s a lot easier to get things done when you have the structure, accountability, and camaraderie of a facilitated group.

And remember, if you’re curious about this approach, you can check out the e-Book first and then if you want more support and guidance, you can apply your e-Book purchase to the e-Course registration.

What if I can no longer participate in the course and need to cancel?

The course registration fee is non refundable. But, if for some reason you cannot attend, you can transfer your spot to another person before the course begins or you can use your registration fee as credit toward a future offering of this course.

What if I signed-up for the basic program but decide that I’ll really benefit from the premium offerings?

You’ll have the opportunity to easily upgrade and gain access to the group calls/recordings and the follow-up bonus material.

Who can I contact if I have more questions?

Please e-mail your questions about the course to info @ artizencoaching.com and we’ll get back to you soon!

Sample Right-Brain Business Plan™ photos above from Danielle Grinnen of Deliante Designs.


For information about our in-person workshops, please click here.

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The Right-Brain Business Plan®

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