List Building self-paced course

Looking to build your list and turn raving fans into paying customers?

Whether you sell a product or a service (or both!), you need a dependable and personal way to regularly engage with your right peeps.

But are you struggling to build a fan base beyond your mom, best friend, and a handful of past co-workers? Let alone successfully convert any prospects into paying customers?

Say so long to the lonely, desperate cry, “Helloooo is there anyone out there????!” and start attracting your perfect peeps with a clear message, compelling content, and consistent communication.

Building your community doesn’t happen overnight. But authentically fostering relationships over time can lead to devoted followers and then loyal customers.

In this self-paced module, I share the approaches and practical tips I used to cultivate connection and grow my list by the thousands.

I can’t wait to show you how in the Build Your Biz: List Building Home Study!

In this self-paced course you will:

  • Understand the value of starting to build your list NOW and the potential impact to your bottomline
  • Learn how to use your newsletter to communicate regularly with your peeps to build a relationship over time
  • Identify authentic ways to grow your newsletter subscribers
  • Develop ideas for newsletter content and more
  • Get a top-secret peek under the hood of how I grew my list through the years (this was one of the most eye-opening parts of the teaching for past participants)
  • Feel inspired and confident to take your business to the next level of creative, authentic expression, positive impact, and profitability

You’ll get instant access to:

  • A 49-minute teaching video from Jenn in her signature right-brain, visual style
  • Colorful, illustrated play sheets to help you clarify your core message and plan out your list-building strategies
  • Detailed reading materials (31 pages) including content ideas, list-building strategies, and a detailed timeline of how I grew my list to more than 18,500 over time

Plus get a special bonus gift!

A recording of a 60-minute live interactive group session with Jenn. You’ll learn how to apply concepts from the Build Your Biz modules as you listen to Jenn laser coach participants and provide feedback, guidance, and accountability.

Artist Nicole significantly grew her following, refined her core message, and fully funded a Kickstarter campaign in just a couple of days

“In one year, I built my list from 100 to 1800 people, my instagram from 0 to 830 followers, and my Facebook page from 200 to over 2000 likes, using a variety of techniques taught in the Mentorship program. This program also inspired and helped guide me through many new ventures and projects. I founded and ran my first large-scale collaborative project called Lovely Ink which gave free inspirational art to people from all over the world over the course of a year. I painted a cat a day as part of my #MonthofCats project which lead to sales of original art and new commissions for cat paintings. As a direct result of the work I have done in this program to clarify my core message and branding, I now get inquiries for illustrations that are specifically “magical, spiritual, and whimsical” rather than just random illustration work that isn’t in line with my artistic vision.”

Nicole Piar, Artist, Illustrator, Creative Guide,

Get the List Building Module for only
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(Packaging Your Gifts, Making More Moola, List Building, Launch Plans, Team Building, and Sustainable Success)
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Carrie grew her list by 500 people through her first list-building event

“[Jenn] guided me to launch my biggest list building activity to date, a 30-day yoga un-challenge. While I met my goal of having over 500 people participate in the un-challenge, it ended up being so much more. Jenn helped me craft the perfect love letter that not only added to my bottom line but helped me connect authentically to my sangha (community). Jenn’s suggestions have really helped shift the impact I am able to have on my community in such a positive light.”

Carrie Hensley, Owner, Sacred Sangha Online Yoga Studio,

Frequently Asked Questions

What’s the format of the Build Your Biz Home Study?

Since the course is done at your own pace, there is no formal facilitation and you’ll have instant, life-time access to all of the materials once you register. That means you can start right away, or you can refer to the module(s) at your leisure.

Please note that the video recording was originally part of a facilitated group program so there may be references to a chat or online group that are not part of this home study version. All of the materials you need are provided in your module.

What do I need to participate?

A computer, reliable Internet access, the ability to watch online videos and view PDFs. A color printer is optional to print out the illustrated play sheets.

Optional/recommended: A copy of Jenn’s second book Building Your Business the Right-Brain Way. While the book is not required to participate in this course, we may periodically reference it to simply encourage further insight. Once you register for the course, you’ll get sent a coupon to receive 20% off a signed copy when purchased directly through Jenn.

Is this module suitable for newer business owners or people who’ve been running their business for awhile?

The concepts covered in this course apply to both newbies and seasoned entrepreneurs.

If you’re just starting out in your business, it can be challenging to sell your products and services when you don’t have a following. The teachings, exercises, and examples in this module will guide you through how to start building relationships with your perfect peeps so that you can cultivate connection and turn your fans into paying customers.

If you’ve been in business for awhile but are still having trouble reaching your right people, filling your programs, or regularly connecting with your subscribers, this module will help you overcome your blocks around sending your newsletter regularly. You’ll get ideas for content, you’ll be inspired by our case studies, and my top-secret inside peek into my list growth will show you what’s possible over time. Plus, I also cover a couple more advanced ways to engage with your list for more targeted communication.

How is this List Building module different from your other courses?

The List Building Home Study module is part of the Build Your Biz suite of modules. These Build Your Biz Home Study modules are a good fit for creatives looking to grow an existing business. You already have a sense of what your business is and who you serve but you’re struggling with making sales, you’re uncomfortable marketing yourself, you’re frustrated with your finances, you’ve been stuck in the same place for awhile or you’re burnt out from doing too much. The List Building module specifically helps you with authentically growing your list of subscribers and engaging with your fans through a regular newsletter.

If you’re brand new to your business, the Right-Brain Business Plan® Home Study is a good place start because it will help you lay the foundation. Then you can dive into the Build Your Biz Home Study modules once you have a sense of your overall business. The Right-Brain Business Plan® Home Study helps you get your business plan done in a creative and visual way. You’ll get clear on your big vision, your perfect customers, your general marketing plan, high-level financial goals, and more.

The Product Development Playground Home Study helps you turn your special gifts, teachings, and know-how into tangible or digital products like an e-Book, e-Course, audio or video series, program, summit, kit, or other creative product so you can impact more people around the world, in less time, and make more money. The Product Development course specially covers taking an idea from concept, prototyping, testing, producing, and launching.

What if I can no longer participate in the course and need to cancel?

The course registration fee is non refundable.

Before you sign-up, please make sure you’re fully committed to participating in and completing the course (remember it’s self-paced so you can refer to the materials at your leisure). If you need more information to help you make a solid decision, contact us with your questions.

Who can I contact if I have more questions?

We are more than happy to answer any other questions you may have. Please contact us at info @ and someone from the team will be in touch. Thanks for your interest.

Arist Lisa sold out of her journals and grew her list by nearly 400

“During my time in the mentorship program I launched the 3rd edition of the printed Daily Musings Journal with a 50% increase in the quantity that I ordered (to put out into the world). And they sold out!!

I did a free online event I called the Doodle Days of Summer Musings Adventure. It was a blog hop where I offered a download of one month of the Daily Musings Journal and blog posts from me and a few other creatives sharing ideas for using the Daily Musings Journal. Nearly 400 people signed up which was so amazing, and besides helping sales when I launched the print edition of the 2016 Daily Musings Journal I received so much enthusiastic feedback – everyone really seemed to have fun.”

Lisa DeYoung, Artist,

About Jennifer Lee

Jennifer Lee (she/her/hers), CPCC, CTRC, MA, is the founder of Artizen Coaching® and the author of Building Your Business the Right-Brain Way and the bestseller The Right-Brain Business Plan, which has helped tens of thousands of entrepreneurs around the world launch their creative businesses.

After spending 10 years climbing the corporate ladder and getting tired of living her dream “on-the-side,” she took the leap to pursue her passions full-time. Jennifer has been featured in The Wall Street Journal, U.S. News & World Report, Entrepreneur, Whole Living, Family Circle, Cloth Paper Scissors Studios, and Choice magazines, numerous radio shows, and on ABC7 TV and partnered with Levenger to develop the Right-Brain Business Plan® Circa® Notebook.

She received her coaching certification and leadership training through the prestigious Coaches Training Institute.

Jennifer is also a certified Trauma Recovery Coach, a certified yoga instructor, a certified Expressive Arts Facilitator, a certified meditation instructor, and holds a B.A. in Communication Studies from UCLA and an M.A. in Communication Management from USC.

She is a 4th generation (Yonsei) Japanese/Chinese-American, cisgendered, heterosexual, able-bodied, highly-sensitive/empathic, introverted, female-identifying person in mid-life. She lives on the Big Island of Hawai’i with her creative, rather left-brain husband.

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The Right-Brain Business Plan®

The Right-Brain Business Plan®