About Jennifer Lee (she/her/hers)

Hello there, my dear, fellow entrepreneur! I’m Jennifer Lee, a trauma-informed certified coach and author of The Right Brain Business Plan and Building Your Business the Right-Brain Way.

I help creative people – like you! – who cringe at the thought of writing a business plan find creative ways to turn your dreams into a moola-making enterprise. And yes, I said “moola-making” because hey, that just sounds more fun than “income-generating,” doesn’t it?

I believe that launching, growing, and sustaining your business can be a fun process. Another expression of how you find joy in everything you do.

Through my work and from the tens of thousands of creative people who have used my right-brain approach, I know that anyone can create a visual plan that’s as effective (if not more so!) as a traditional plan. All you need is a little nudge, the willingness to take some risks and share your creative gifts, and some expert guidance and support to set you firmly on the road to building your dream business.

My Story

I wasn’t always an entrepreneur. For ten years I worked as a corporate consultant for Fortune 500 companies while growing my coaching business in my spare time. In 2006, tired of living my dream on the side, I took the scary but exhilarating entrepreneurial leap. Finally, I was doing work that was a true expression of my joy in the world!

After striking out on my own, I used a number of creative ways to grow my business. But it was in November of 2007 that everything changed! I participated in Leah Piken Kolidas’ Art Every Day Month, and the final two days of the challenge serendipitously culminated in an out-of-the-box approach to my business. As I was revisiting my business plan (originally a boring, static Word document), I decided to put my own creative spin on it and the Right-Brain Business Plan® was born!

I had no idea that that colorful and unusual approach would empower so many creative entrepreneurs around the world to launch their businesses in a way that made their hearts sing. It fills me with joy knowing that, as a result, more visionary souls, heart-centered professionals, and inspiring artists are out there making a positive difference through their work.

I want to make sure you and your business are here to stay, so that you can keep on sharing your special gifts with the world. This is why I wrote my second book, Building Your Business the Right-Brain Way, which gives even more guidance, tips, and tools to help you expand your business, and more importantly, make sure it stays successful over the long haul.

I continue to grow my business from a place of creativity and joy, and I feel more than ever that I have truly found my calling to help others achieve success simply by showing them how to get out there and share their talents, wisdom and experience.

The intersections of my identity: I’m a cisgendered, heterosexual, able-bodied, introverted, married with no-kids, Yonsei (4th-generation) Japanese/Chinese American woman in mid-life with a chronic, but managed auto-immune disorder. I started my now life-long decolonization journey in 2019 and am continually working to unpack my conditioning so that I can do my best to live and model a more fully liberated life. For my fellow personality-typing geeks: I’m an INFP, Enneagram 4 with a 3 wing, a Highly-Sensitive Person and Empath, a Leo sun with Pieces moon and Capricorn rising and a Soultype 4.

THE SOMEWHAT LEFT-BRAIN DETAILS… (i.e. the Official Bio)

Jennifer Lee (she/her/hers), MA, CPCC, CTCP, SEP is a trauma-informed certified coach. Before pursuing her own passions full-time, she consulted for ten years for Fortune 500 companies such as Gap Inc., Accenture, and HP, helping leaders and organizations manage change. As a director of executive development for Gap Inc., she led onboarding and coaching programs for those at the level of vice president and up. She grew her coaching business in her spare time, and in 2006 Jennifer made the courageous leap from corporate America to living the life of her dreams.

She has been featured in The Wall Street Journal, U.S. News & World Report, Entrepreneur, Whole Living, Family Circle, and Cloth Paper Scissors Studios, numerous radio shows, and on ABC7 TV. She partnered with Levenger to develop the Right-Brain Business Plan® Circa® Notebook.

Jennifer Lee received her coaching certification and leadership training through the prestigious Coaches Training Institute. She’s also a Somatic Experiencing® Practitioner, Certified Trauma Care Practitioner, certified yoga instructor, a certified Expressive Arts Facilitator, a certified meditation instructor, and holds a B.A. in Communication Studies from UCLA and an M.A. in Communication Management from USC. Jennifer lives on Hawai’i island with her creative, rather left-brain husband and their super kawaii Shih Tzu Tofu.

A Few Fun Facts

One thing that breaks my heart is when I see someone with passion and ideas but is stuck or afraid of taking the next step. I don’t want that to happen to you!

Hi, I’m Jenn! As a certified coach with 22+ years experience, a Certified Trauma Care Practitioner, a Somatic Experiencing® Practitioner and a complex trauma survivor, I offer a compassionate, supportive space to help you live your most embodied, authentic and liberated life. I have a special affinity for working with BIPOC, especially folks of Asian descent, and other marginalized people, empaths, creatives and activists who have experienced systemic oppression and racialized trauma, intergenerational trauma, cultural trauma, developmental trauma, attachment trauma and emotional neglect.

I’m a Japanese/Chinese-American Yonsei (4th generation) descendant of Japanese-Americans who were unjustly mass incarcerated by the U.S. government during WWII simply for having the “face of the enemy.” Silence and assimilation kept us “safe” but left lasting imprints of intergenerational trauma. Part of my healing journey includes divesting from my “model minority” conditioning and learning how to use my voice and take a stand.

I love working with BIPOC creatives, empaths and activists who are committed to individual + collaborative liberation. So, all you (recovering) perfectionists/workaholics/people-pleasers as well as misfits/free spirits/(aspiring) unconventional folks wanting to make the world a better place, you’re in the right place! I’d love to support you!

And, hey, if you’re in the Asian diaspora, I know we’re not a monolith but I especially get what it’s like to be invisiblized and pigeonholed by the Model Minority Myth. I’m here for you!
Prior to doing my own coaching practice full-time, I consulted for ten years at Fortune 500 companies helping leaders and organizations implement and manage change while I coached on the side. I left my corporate job in 2007 and I spent several years coaching creative entrepreneurs globally. During that time I also wrote two books The Right-Brain Business Plan which has helped tens of thousands of entrepreneurs from around the world grow their business authentically and creatively and the follow-up book Building Your Business the Right-Brain Way.

Now, through trauma recovery coaching and Somatic Experiencing®, I focus on the root of what’s getting in the way of folks living their most authentic, fulfilling and liberated life and helping people heal from their trauma and adaptive survival strategies that are no longer serving them.

I believe in the healing powers of compassion, creativity, humor, deep listening, presence, nature, body wisdom, joy and slowing down, all of which are radical acts in the face of systems of oppression and racialized capitalism. I also believe that so much of the world’s violence, oppression, greed and delusion are rooted in collective cycles of unresolved trauma and that no one is free until we all are free.

That’s why I’m passionate about supporting people, especially racialized folks and folks with marginalized identities, to find freedom from our trauma and from dominant culture conditioning so that we can live our most liberated and authentic lives. Through my trauma-informed somatic coaching offerings you’ll build the essential skills of being present to your felt experience, tending to your nervous system, connecting to your inner knowing, releasing trauma stored in your tissues, increasing access to your innate body wisdom and growing your ability to navigate life’s challenges (including dominant culture BS).

My holistic approach includes Somatic Experiencing®, internal parts work, expressive arts, mindfulness meditation and Buddhist psychology principles, NVC and embodiment/yoga/movement practices. I’m committed to bringing a decolonized, social justice, anti-oppression and anti-carceral lens to my coaching practice and I strive to share with my clients politicized psychoeducation that acknowledges the harmful ways systemic oppression impacts all aspects of our lives.

Trauma often robs us of autonomy, agency and consent, so it’s important for me to honor your choice and voice in our coaching relationship. We will intentionally co-design how we work together and sessions are tailored to your needs and goals and are always client-led. You are the expert in your own life and lived experience and my role is to support you in your own unique process of self-discovery.

I’d be so honored to accompany you on your healing and transformational journey!