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The Right-Brain Business Plan® Home Study e-Course

Right-Brain Business Plan e-Course: Sept-Nov 2010Do you know where your business is heading? Want a fun and creative way to plan for your amazing entrepreneurial success? Then come join the party at the Right-Brain Business Plan® Home Study e-Course. You'll roll-up your sleeves and craft a visual plan that lets your head know where your business is going AND inspires your heart to sing with joy.

Plus, since it's a home study program, you get to start whenever you want and you get to do it all on your own time!

This multimedia home study program is perfect for you if…

  • You don’t have a business plan and know you need one, but doing dirty dishes, dealing with loads of laundry, or even getting a head start on next year's taxes all sound way more appealing (ugh!)
  • You've tried to do a business plan the "traditional way" and you got stuck, overwhelmed, and demotivated
  • You already have a business plan, but you need to breathe new life into it
  • You can't stand spreadsheets
  • Numbers numb you out
  • AND you’d be a heck of a lot happier planning your business in the same intuitive, authentic, and expressive way that you live your creative life (yes, indeed, it can be that fun and fulfilling!)
“If you want to really use your creativity to plan and grow your business AND you, this course is it!”— Pascale Rousseau, Productions de la tortue qui danse, www.productionsdelatortuequidanse.com

You get the following (and much, much more!) from this e-course:

  • Detailed, do-able assignments… that deal with all the parts of a business plan, from start to finish
  • Intuitive exercises and inspiring materials… that tap into your natural creative genius, transforming drudgery into joy
  • Guidance and insight… to help you finally complete your plan plus the wisdom and perspectives of your fellow creative cohorts in your included monthly calls
“If you don't have a plan for your business, you need one. If you want to have fun learning how to develop a plan, take this course. This course takes the scare factor’ out of creating a business plan. Jenn is a dream instructor and I am in awe of her genius in creating this course. Her kindness, professionalism yet fun communication was so much more than I could have imagined. I love her.”—Tracey Asai, Tracey Asai Designs, www.traceyasaidesigns.com

By the end of this home-study program, you will have experienced how to:

  • Clarify your business values and vision
  • Paint a picture of your business landscape
  • Determine what products and services you'll offer
  • Understand your competition, and what makes you stand out from the crowd
  • Identify who your perfect customers are and how you'll reach them
  • Set and manage money goals that honor your values and align with your life
  • Select your circle of support to help you get the work done
  • Map out concrete action steps to bring your Right-Brain Business Plan to life

Course Outline:

  • Module 1: Intro and Crafting Your Business Vision and Values
  • Module 2: Painting the Picture of Your Business Landscape
  • Module 3: Getting the Word Out with Marketing: Find and connect with your perfect customers
  • Module 4: Managing the Moola - Color by Numbers: Develop a financial plan with fun and flair
  • Module 5: Corralling Your Creative Cohorts: You don’t have to go it alone
  • Module 6: Action Planning: Make your plan real with goals, strategies, and action steps
  • Module 7: Weaving It All Together: Put the finishing touches on your Right-Brain Business Plan (including tailoring your plan to suit the suits, if you need a more traditional format for a loan or investment)
  • Module 8: Celebration and Completion: Set the stage for continued success and sparkles

Important instructions: For the special bundle, please select your color choice for the Right-Brain Business Plan® Kit in the dropdown menu below and then click the Buy Bundle Now button.

"This course helped me re-energize and align my vision, purpose and actions. In fact, engaging in this class got me so inspired again about my business that I found myself in action implementing my plan while simultaneously creating it! Results are already materializing.Thank you so much!"— Amy Egenberger, Spirit Out!, Inc, www.spiritout.com

You will need a copy of the book The Right-Brain Business Plan: A Creative Visual Map for Success to follow along with the program. If you don't have a copy yet, you can order it on Amazon, or you can order it from me (PLEASE NOTE: After you register for the e-Course, you will receive a special discount code for getting 20% off of the book and/or the kit when you order directly from me)

What you get:

  • Eight modules of creative and practical assignments including inspiring, informational, and instructional videos, juicy reading material, and fun illustrated playsheets
  • Exercises, templates and examples that cover the financials, marketing plan, competitive analysis, goal setting, action plans, and building a team (all in a right-brain, creative way, of course!)
  • Access to a private site to refer to all of the materials on your own time
  • A resource list with recommended reading, websites, tools, and inspiration
  • Access to ongoing monthly 60-min. live group coaching calls to receive additional, more personalized support/coaching and to connect and brainstorm with your fellow creative cohorts. (Calls will be on the first Wednesday of the month at noon Pacific Time. MP3 recording will be provided. Long distances charges may apply. Format of live group coaching session subject to change.)
  • Follow-up check-in material (including reflection prompts, tips, and exercises) to help you maintain the magic and momentum

More buzz from past participants:

“The Right-Brain Business plan and course gave me the chance to think about business planning differently than I had, it opened up for me a creative space that expanded my sense of possibility for my business while giving me concrete tools to get real about what I needed to do this minute!”

—Anna Von Essen, Vessel Strategy & Consulting, www.vesselconsulting.org

“Approaching the writing of a business plan with a right-brain creative aspect makes it less intimidating and more inspiring. It certainly isn't boring! I think the creative approach makes it more personal.

The best aspect for me in this class is feeling that I have a better direction for my business. It pushed me to move in a direction that I've been contemplating for almost a year. I also appreciated the discussion groups and the online friendships that I've established. I will definitely keep in touch with this group for their friendship, advice, and encouragement.”

—Amy Crawley, Amy A. Crawley Fine Art, www.amyacrawley.com

“I would say that this isn't a walk in the park. It isn't an afternoon craft class. What it is, is the best kick in the pants you know you need. It's a class in stretching your mind, your vision, your dedication and your time management and how that relates to your business. You will be stretched further than you ever thought you could be. You will come to conclusions about your business that you never expected but were pleasantly surprised by. Above all, you will be excited about your business. You will be motivated to make it happen. It will help you to feel the complete opposite of how you feel after trying to put together a left brain business plan. Instead of feeling like a small fish in a great big sea you'll feel like you're in a school of like-minded fish. Instead of feeling like someone with little to offer in the way of money or business sense you'll feel like someone who has enough business sense to make your dream happen or at the very least know how to acquire the knowledge to make it happen. Instead of feeling like someone who has no business trying to make it in a corporate world you feel like someone who has a great idea that will appeal to people you can hardly wait to meet. It will change your perspective for so many things in the best way possible.

I have a giant thank-you and a equally big virtual hug. This course has given me a power that's both calming and exhilarating at the same time. I knew I needed it but didn't know how to get it.”

—Micheline Courtemanche, Betty and Bing Letterpress, www.bettyandbing.com

“If you'd like to get your business plan in place and working for you, do this course! It gets deep into what makes you and your business unique and amazing, and is probably even more useful than a normal business plan. Plus you get support, not just from Jenn, but from the other Right Brainers you take the course with - who in my experience have been intelligent and insightful with a healthy dose of humor to keep you 'up and at 'em'. If your left brain sensible head objects, with mumblings about bank managers and accountants, you can also tell it that once you've created your Right Brain Business Plan, it's easy and quick to translate it into a comprehensive (but inspiring) plain text and spreadsheet document for anyone who needs it presented just so.”

— Michelle Rumney,  Room on the Edge, www.roomontheedge.com

“I loved the course, and am recommending it to my friends. I have tried other sorts of business plans before and sure it deals with all the important things that are also tackled in this course, but they do not even touch on the fears and emotions that come up when starting a business. This course is all about aligning a business plan with yourself not the other way around.

This course is a great way to make your dreams concrete and really kick start your thinking on how you want your business to develop. It’s a great way to connect your values and vision to a business plan while still covering off all the important details.”

—Tanya Demello, My Little Life, www.doc-you-mentation.blogspot.com

“The RBBP provides you with a space and new language to produce a business plan that matches you creatively. This is not a one-size-fits all, boring template of a plan. This course requires you to engage in your deepest self, your most authentic self, and, when you do this, the most surprising and insightful moments appear to teach you about how to run your business better and with more joy.”

— Annie Kamiya, Mango Season Music

"Participating in Jennifer Lee's Right-Brain Business Plan e-Course was one of the best decisions I have ever made. Every aspect of the class was fun.The content alone was worth at least five times the price of admission. This course should be required for all creative entrepreneurs and, more importantly, for anyone who desires to create a business of their own. If you are lucky enough to get the opportunity to take this class, don't think twice about it – just sign up. It will be one of the best gifts you'll ever give yourself."

— Carolyn Rubenstein, A Beautiful Ripple Effect, www.abeautifulrippleeffect.com

“If you want to be absolutely clear on where you are in your business - your strengths, your weaknesses, where you want go and how to get there - make new friends AND have lots of creative fun on the way then this course is for you.  Even though I am a newbie to this world of small business, I have a far better I idea of where I am and I can see a pathway to where I want to be. I now know things I didn't know I needed to know! I have Creative Cohorts and I feel supported - something I realize is SO important in this journey.”

— Karen Bayly, Step Into Your Spotlight, www.step-into-your-spotlight.com

"It's a powerful way to re-connect with why you're doing the work you do. (And it's fun!) If your brand identity is a bit fuzzy, this will clear it up and launch you forward. In the end, my plan has become a tool for helping my support team, strategic partners, and advisers better understand my vision and goals....priceless! For the first time in 5 years, I completed a business plan and have a living document to use as a guide for the coming years. Thanks Jenn!"

— Kristina Ender, EndWell Coaching, www.endwellcoaching.com

"I really enjoyed the course and found it immensely helpful. The organization, with its discrete sections, was helpful in both keeping me focused and not feeling overwhelmed, and yet it was clear how each section builds upon each other. The videos and seeing your work was fun; and I appreciated the multiple-times a week lessons and check-ins. Having the visuals with the assignments was delightful.

Your questions were very helpful in helping me envision and frame my thoughts. I love how you always encourage creative-thinking and value right-brainness - it's a joy to be celebrated in this way! And your sharing of all the various resources was quite helpful. Thank you for it all!

This was fun, inspiring, and valuable. I feel a real sense of gratitude being able to approach the topic from a right-brain perspective, and being able to filter important business information through this lens just made me sigh with huge relief!"

— Deborah Weber, Temenos of the Blessing Light, www.deborah-weber.com

"I thought the whole course was terrific, I loved doing the vision board work and felt it helped me create the business I wanted. I love the feel and creativity you created for the course. The course material was inspiring and so enjoyable to work with. I felt motivated every week. You rock Jenn! I have recommended this course to many. It has helped me focus and enjoy the process of putting a business plan together."

— Marlies Venier, owner of love this place, www.lovethisplace.ca

“Jennifer Lee, author of the Right-Brain Business Plan, is awesome-tastic. She's put together a fab, fab companion course for anyone who's serious about implementing the RBBP. Also, Jenn attracts amazing people to her courses, so you'll meet tons of creative cohorts who will help you grow your ideas into a business too. This is one of the BEST courses I've taken online.EVER!

— Debra Marrs,  Your Write Life, www.yourwritelife.com

"I definitely appreciate the fact that this course emphasizes and acknowledges how important visuals are to the right brain person. This concept really helps me stay focused and interested in the planning process of my business. Phew! This is the furthest I have ever gone in the planning process. I typically don't make it past reading the two words, 'executive summary.'"

— Lisa Hause, Lisa Hause Photography, www.lisahause.com

About the course creator - Jennifer Lee, PCC, CPCC, MA

JenniferLee-046I'm a certified coach, author, artist, and yogini who believes in living life in full color. My book The Right-Brain Business Plan: A Creative, Visual Map for Success (New World Library, 2011) has helped thousands of entrepreneurs around the world grow their business authentically and creatively. After spending 10 years climbing the corporate ladder and getting tired of living my dream "on-the-side," in 2006 I took the leap to pursue my passions full-time and now help others do the same. I used to think that creativity and business were worlds apart, but the successes that followed my first Right-Brain Business Plan® taught me that creativity and business go hand-in-hand, beautifully.

As someone who deeply values learning and personal growth, I've received my coaching certification through the Coaches Training Institute, I'm a certified yoga instructor, and a certified Intuitive Painting and Expressive Arts Facilitator. I also hold a B.A. in Communication Studies from UCLA and an M.A. in Communication Management from USC.

When I'm not coaching, writing, or leading groups, I'm either painting up a storm, reading in my hammock, practicing yoga, getting crafty, indulging in a mid-day nap, or hanging with my hubby.

About your monthly group call leader - Sharon Tessandori

Right-Brain Business Plan® licensed facilitator, life coach, yoga studio owner

I'm Sharon Tessanodri. I'm a dreamer AND a doer. (Yep, it’s possible — and highly productive — to be both.) I’m also a certified life coach, veteran yoga instructor, and small business owner. My not-so-top-secret equation for bliss? The philosophy of Yoga and the practicality of coaching = powerful, purposeful, personal growth.

I live in “the big blue house”, a magical 100-year old Victorian house, where I (regularly) dance like a fool in the foyer. I coach on an individual basis and lead events, trainings & retreats to help people reinvent their lives & careers. Pull up a yoga mat. I can't wait to meet you and your dreams.

FAQs for the Right-Brain Business Plan® Home Study e-Course

What’s the format of the home study e-course?

Since this course is a home study format, you don't need to wait for a set time to register, you can start anytime you want, and, you'll be able to go at your own pace.

To help provide some guidance and structure, though, when you sign up for the course, you'll begin to receive e-mails every couple of days with links to assignments and check-ins. Each "week/module" will include a video, juicy reading materials, and creative exercises, plus some weeks will also have an MP3 audio file and fun playsheets (who needs worksheets when you’re doing right-brain business planning?!). You will also receive a mid-week and end-of-week check-in with additional exercises and suggested challenges.

Anticipate spending at least 3-5 hours (or more, if you're super gung-ho!) each module of the course.

There is no "scheduled" time for "class" (except for the monthly group coaching calls should you choose to take advantage of those).

What do I need to participate?

You will need a copy of the book The Right-Brain Business Plan: A Creative Visual Map for Success to follow along with the program. (PLEASE NOTE: After you register for the e-Course, you will receive a special discount code for getting 20% off of the book and/or the kit when you order directly from me).

Technical requirements: A computer, Internet access, ability to watch online videos, listen to MP3 files, and view PDFs. You'll also need a phone (land-line preferably) to call into the group conference call and long distances charges may apply. I recommend you print out the illustrated playsheets in color for maximum creative inspiration, so a color printer is ideal. You may want to have a digital camera or scanner to document and post your visual plan, but that's optional.

Supplies: We'll be doing various creative activities, so here are the basic types of supplies we'll use - paper, pens/markers, magazines, scissors, glue, Post-it Notes, but you're encouraged to use whatever materials that inspire you!

An open mind and willingness to have fun!


Will there be a course leader facilitating the program?

Since the course is done at your own pace, there is no formal facilitation.

You can get your questions answered, get feedback, and connect with me during the monthly group coaching calls that come with the home study version. On the live calls, one of coaches will be there to answer your questions as best she can, point you to additional resources, offer feedback, challenge you to stretch yourself, and facilitate group sharing and learning.

How can I get the most out of this experience?

Show up: Engage yourself fully in the process. Read the materials, watch the videos, do your assignments, and actively participate in the monthly group calls. The more you put in to this experience, the more you'll get out of it.

Be curious: Have an open mind about the exercises and your own experience. Cultivate awareness about your own process. What does your own process during the course tell you about how you run your business? Be willing to try new things, learn, and venture outside your comfort zone.

What if I have more than one business?

I know many creative entrepreneurs have a plethora of passions. If you have multiple businesses or business ideas, I suggest focusing on one business as you go through the exercises. It will keep things more simple and manageable for you. Once you go through the process for one business, it’ll be easier to repeat it again for the next. When you’re done you can look at both plans to see the big picture of your creative enterprise.

What if I've been in business for awhile already or if I already have a business plan?

The Right-Brain Business Plan® process can be used to flesh out a specific new product or service you're wanting to offer or to explore how you will take your business to the next level. You will learn tools and techniques for approaching your business from a fresh perspective. If you've been feeling bored by your business or you've lost connection with your authentic expression, this course will give you the creative spark you need.

What is the difference between the Right-Brain Business Plan book, kit and the home study e-Course?

The book walks you through the entire Right-Brain Business Plan® process. The Right-Brain Business Plan® kit is a companion to the book and contains supplies to make your own accordion book-style visual business plan. The Home Study e-Course is an online-self-paced, multimedia program that helps to guide you through the process at a suggested pace so that you have some extra structure and accountability. The Home Study e-Course includes additional materials such as videos to talk you through examples, supplementary reading materials.

What if I can no longer participate in the course and need to cancel?

The course registration fee is non refundable.

Who can I contact if I have more questions?

Please e-mail your questions about the course to info @ artizencoaching.com and we'll get back to you soon!

Sample Right-Brain Business Plan® photos above from Danielle Grinnen of Deliante Designs, Jennifer Lee, and Tori Deaux of Circus Serene.


Important instructions: For the special bundle, please select your color choice for the Right-Brain Business Plan® Kit in the dropdown menu below and then click the Buy Bundle Now button.


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