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Right-Brain Business Plan Workshop Recap

by Jennifer Lee on November 17, 2009

in Courses

Right-Brain Business Plan Workshop

On Sunday a fabulous group of creative women entrepreneurs gathered for my Right-Brain Business Plan workshop in Oakland.  We had a fun day full of visioning, play, movement, collaging, sharing, planning and learning.

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I was so inspired by all of the participant’s creative visions for their business.  Most were expanding an existing business and finding ways to integrate their many passions and interests.  And some were looking for ways to transition into their idea full time.

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The Right-Brain Business Plan puts just as much importance on the “how” as the “what.”  So when we started to dive into some of the left-brain details, we took a right-brain approach with visual Post-it Notes.  It made the planning much more accessible!

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Unfortunately, one of the participants ended up getting sick and couldn’t attend at the last minute.  Not wanting to miss out on the fun, though, she e-mailed to let me know that she had her Right-Brain Business Plan, stickers, magazines and glue nearby for some bedside-business planning :) .

I love knowing that the this creative approach makes the planning process more fun.  And it’s such a treat to see when people are so passionately connected with their work.  I look forward to seeing how each of these creative women’s business vision unfolds.

Oh and, check out Muse Cube creator Gretchen Wegner’s post about the workshop.  Thanks, Gretchen for leading us in some energizing movement exercises and for the much needed Muse Cube breaks.

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Right-Brain Business Plan Workshop

by Jennifer Lee on June 30, 2008

in Courses

rbbp-workshop-200806On Saturday, I led a Right-Brain Business Plan Workshop in San Francisco. During the workshop, I mentioned Daniel Pink’s book A Whole New Mind. Pink asserts that the left-brain analytical skills which made people successful in the past are no longer enough to succeed. In this day and age, we also need to cultivate more right-brain aptitudes – more creativity, more meaning-making and empathy.

The Right-Brain Business Planning approach follows similar thinking. If you start with your vision and values, the details can follow. If you start with the left-brain details that you know you “should have,” you may limit your thinking or, worse yet, you may get analysis paralysis. By taking a more right-brain approach, you free your mind to see creative options, to explore and find patterns and purpose.

What’s great about bringing people together for an afternoon of right-brain business planning, is it helps to get them out of their heads. They connect with other creative entrepreneurs, they find common threads, they support each other. It becomes a more collaborative process even if they’re still making their own individual plans.

If you’re working on your own Right-Brain Business Plan, why not gather a few of your friends and make an afternoon out of it. Your right-brain will thank you!

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