Earlier this week I was talking to a client about her business. She had been spending lots of time in front of a Word document and her marketing plan was feeling heady and hard. So, we shifted things up a bit. By physically moving around and connecting with her values, we discovered a whole new angle on her business. She lit up. The energy she created from that place was invigorating, inspiring and engaging (quite a fabulous combo for attracting her prospective customers, don’t ya think?). Fresh, fun new marketing ideas and actions burst forth.

There is so much power in creating from what you’re passionate about. And tapping into your right-brain intuition through movement and creativity helps deeply connect you to that passion. It’s the heart and soul of your business. And that’s truly what makes your business unique!

When I first started my coaching practice back in 2003, I quickly put together a website and chose the name Change Journey Coaching. It was a fine name and a clean, professional site. (In other words, it was standard, generic and safe.) It lacked my heart and soul.

Over the years since then, I learned to claim my unique voice and launched my new brand last fall. Artizen Coaching reflects who I am, what I value and what I bring to my work (and life). Sure, it was scarier to publicly take a stand for what I believe in (Would people not get what I’m about? Not value it/me? Blah, blah, blah). The cool thing is that yes, people are getting it and valuing it. And by coming from my heart and soul, my business is growing and I’m attracting wonderful clients. Most of all, I feel in alignment with my values both personally and professionally.

How are you bringing your heart and soul into your business?